Stranger Things has been very beneficial for Kate Bush, introducing her to a whole new audience. This is one of the benefits of trendjacking, putting your music alongside a popular trend which will aid its discovery. On today’s 30MMM, Sheldon and Greg have a deeper look at trendjacking and identify more ways you can use it to bring your content to a whole new set of eyes and ears. You can also listen to the show as a podcast: Listen on Apple Podcasts Listen on Spotify Links mentioned in this episode include: TikTok creative centre: https://ads.tiktok.com/business/creativecenter/ Find tre ..read more

You need every little help to market your music right?  What if I told you you could use the world around you to help your music reach a bigger audience.  Welcome to the world of trendjacking.  In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. You can also listen to the show as a podcast: Listen on Apple Podcasts Listen on Spotify ..read more

As DIY musicians we’re expected to do it all ourselves: writing, often the recording of our music, artwork and every single aspect of our marketing. There are times where it can be all too much, especially if you have things going on IRL. On today’s 30MMM, Sheldon and Greg share five tips to help you avoid music marketing burnout. You can also listen to the show as a podcast: Listen on Spotify Listen on Apple Podcasts ..read more

As a DIY musician, you’re always creating content to push on your socials but have you noticed how your music content often performs worse than the rest of your content. Why is that? On today’s 30MMM Sheldon and Greg look at the reasons why and offer some solutions to help you create the kind of music content which will perform better. You can also listen to the show as a podcast: Listen on Apple Podcasts Listen on Spotify   ..read more

YoAre you a musician who has avoided TikTok? Isn’t it just videos of people dancing? Can it really help your music career? In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN’T want to use it. We’ll tell you how it works, how to grow on the platform and how Sheldon went viral with a video with 1.5 million views. We may be able to change your mind!u need every little help to market your music right?  What if I told you you could use the world around you to help your music reach a bigger audience.  Welcome to the world ..read more

It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022. What are YOU doing that’s new in 2022? You can also listen to the show as a podcast: Listen on Apple Podcasts Listen on Spotify Listen On Anchor ..read more

In the UK live shows and festivals are returning. Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for a slot too! You can also listen to the show as a podcast: Listen On Anchor Listen on Apple Podcasts Listen on Spotify Got any questions about this post or how you can better market yourself? Twitter: @60s ..read more

It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! You can also listen to the show as a podcast: Listen On Anchor Listen on Apple Podcasts Listen on Spotify Got any questions about this post or how you can better market yourself? Twitter: @60secondmm Facebook: www.facebook.com/60secondmusicmarketing ..read more

Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income.  So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring?  In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure you can tour and play gigs at a profit. You can also listen to the show as a podcast: Listen On Anchor   Listen on Apple Podcasts Listen on Spotify Got any questions about this post or how you c ..read more

Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process. In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own. You can also listen to the show as a podcast: Listen On Anchor Listen on Apple Podcasts Listen on Spotify Got any questions about this post or how you can better market yourself? Twitter: @60secondmm Facebook: www.facebook.com/60 ..read more