I Bet You Think About Marketing All Wrong
Medical Marcom | Medical Device Marketing
by Joe Hage
4y ago
9 min reading timeLook what I made! A podcast! I decided today to go into the “podcast business.” Well, I decided to give podcasts a try, anyhow. Here, I’ll let Joe Hage tell you all about it. Embellished transcript below for readers and our site-crawling overlords. Enjoy! Today’s topic is when do you need marketing? So I wrote a friend of mine, who is the managing director of a boot camp for startups, an incubator. I mentioned I had talked with Lance Black, Medical Device Innovation Lead for the Texas Medical Center, the largest hospital system in America. Lance told me his candidates get ..read more
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New Post
Medical Marcom | Medical Device Marketing
by Raul Lezama Hernandez
5y ago
1 min reading timeContent Here — Your browser does not seem to support iframes. Click here to read this PDF. Content here— The post New Post appeared first on Medical Device Marketing | Lead Generation | Medical Marcom ..read more
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What Do Device Reps Really Want?
Medical Marcom | Medical Device Marketing
by Joe Hage
5y ago
I recently did a ride-along with Michael, a medical device sales rep calling on hospitals. He works for a large medical device company and sells Class III devices in a very established category where he has nearly complete penetration. We visited his two biggest accounts. I asked him, “If Marketing reported to you, how would you have them help you?” This is what he said. I’ve attempted to list his requests in priority order. 1. A Better Process Michael is a very effective medical device sales person on the hospital floor. Yet he spends half his time doing work better suited to a sales administ ..read more
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Test
Medical Marcom | Medical Device Marketing
by Hardik Desai
5y ago
https://youtu.be/O2V2jP_igcE The post test appeared first on Medical Device Marketing | Lead Generation | Medical Marcom ..read more
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