In the midst of a world rife with uncertainty and challenges, a decision was made to inject some levity and excitement into the mix as the calendar flipped to 2024. With a keen eye for adventure and a dash of spontaneity, the focus shifted to capturing moments of exhilarating joy amidst the gloom. Enter Daryl, a seasoned pro with a penchant for navigating the twists and turns of life, both figuratively and literally. Against the backdrop of the rugged South coast’s steep chalk terrain, and despite weeks of relentless rain, an intrepid team set out to capture the essence of daring escapades. Wi ..read more

The NEW Knolly Chilcotin is longer, faster and more aggressive. With a completely updated geometry, kinematics and frame design, the Chilcotin was created to charge down rugged technical terrain as the Enduro bike in the new Knolly lineup. Consumers asked and Knolly answered: all new frames include standout details like the straight top tube design, Enduro bearings on all pivots, and a one-piece monolink driving the shock. With the new Chilcotin, there are two suspension options (170/170 & 160/155) and an expanded size offering of small through x-large frames. Chilcotin Key Highlight ..read more

Introducing “As We Know It,” the latest cinematic masterpiece proudly presented by 50to01. Born unintentionally during a hectic year of sessions and travels, this film captures the essence of biking in its purest form. In the midst of a growing mountain of footage, the realization dawned that the team wasn’t behind but ahead, laying the foundations for the next project. “As We Know It” is a testament to the relentless passion for biking, showcasing the thrill of the journey. Join us on this exhilarating ride, and feel the love from all of us at 50to01. Thank you for your unwavering support as ..read more

Finally, the big cat is completely out of the bag. It’s been a while since our prototype DH bike was first spotted on the WC stage under Connor Fearon. Since then we’ve been honing every detail and specification to ensure this bike is comprised purely of the material needed to deliver a fighter jet of a downhill mountain bike. There is no filler here, folks. This bike is designed and built for a single purpose: Get you down the hill faster. The Forbidden Supernought DH Bike. PRESS RELEASE: Forbidden So, what happens when you ride a bike with the industry’s most refined high pivot design equi ..read more

PRESS RELEASE – Oct 10, 2023 RideWrap Opens Australian Production. We are excited to announce the expansion of RideWrapʼs operations to include our first production and installation facility in Australia based in the Melbourne suburb of Lilydale, Victoria. With this addition, we can better support riders across Australia with bike protection components produced in their backyards that get to their doors hassle-free. RideWrap Australia RideWrap Opens Australian Production Why did we pick Lilydale, VIC? The greater Melbourne area has become a hub in the Australian bike scene as itʼs located in c ..read more

Side hits are back! This time we’ve got none other than the undisputed king of corners, the one and only Connor Fearon up to bat. Catch up with him as he cuts some Dreadnought laps at one of his favourite spots, the Maydena bike park. Maydena is one of those spots that lives on every rider’s bucket list. From lush jungle singletrack to big buffed-out jumps and berms, it has it all. Connor earned himself an overall podium position there this year while dabbling in enduro racing. If Maydena wasn’t already on your radar, well, we sure hope it is now. Side hits are rad, everyone loves them. They ..read more

“Since the first hour of the first build for the original Ridgeline film, it’s been the dream to take this concept to the most amazing places around the world. The potential to find awesome, remote mountain ranges where we can test ourselves to the limit… to really explore what’s possible on a bike and how to film the most stunning footage… it’s been like a running commentary throughout the entire project.” – Gee Atherton. This film differs from its predecessors in that the team “didn’t move a rock.” It was about exploring with friends – an adventure into the mountains, where Gee would ride wh ..read more

Join Austin Ridge Riders and Freeride 512 for a presentation of “Nothing’s For Free” at Oskar Blues Taproom on Thursday, September 21st, 6:30 pm. Space is limited, so please RSVP soon! We anticipate we will be at capacity for this event. The bar will be serving, and there is a food truck on site. Runtime is approx 100 minutes. Every sport has its Dog Town and Z Boys or Riding Giants. Nothing’s For Free is the real story of the birth and legacy of freeride mountain biking. Chronicling the blue-collar story and rise of a cult sport to a global phenomenon that put the race-driven sport of mountai ..read more

In the world of mountain biking, there exists a sacred realm where imagination intertwines with the thrill of the ride, giving birth to a perfect day of cycling nirvana. A day where every pedal stroke through alpine meadows, every gravity-defying jump, and every twist and turn through rutted tracks feels like a symphony of joy. Such a day might seem like a mere daydream, but for two passionate riders, Dillon Butcher and Harry Barrett, this dream recently transformed into reality at BC’s Coast Gravity Park. As avid mountain bikers, we’ve all experienced those moments of mental escape – envision ..read more

Urban Downhill Riding in the Streets of Valparaiso in Chile. In the heart of South America, where bustling cityscapes meet breathtaking landscapes, a two-wheeled virtuoso takes center stage. Fabio Wibmer, renowned for his jaw-dropping urban freeride feats, recently embarked on an electrifying journey to Chile, turning the country’s vibrant streets and rugged terrain into his personal playground. Urban freeriding is an art that melds athleticism, creativity, and sheer audacity. Fabio Wibmer, a name synonymous with pushing the boundaries of what’s possible on a bike, showcased his unparalleled s ..read more