How to lay the groundwork for a solid referral pipeline
Lawyer Marketing Blog by FindLaw
by FindLaw
2w ago
For most lawyers, a robust referral pipeline is an absolute dream. Clients with a legal need coming to you without you having to do much to attract them — what could be better? In reality, most good referral programs don’t come out of thin air. A quality stream of referrals is possible, but to create the right circumstances for it, you have to lay some groundwork first. You probably already know some of what needs to be done, like ensuring that your alma mater has your current contact information for its alumni directory and participating in local bar events to keep up appearances. Beyond tha ..read more
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How to make your law firm’s blog posts search friendly
Lawyer Marketing Blog by FindLaw
by FindLaw
1M ago
You decided to start a blog — congratulations! You get it. You’re part of a growing number of attorneys who understand the many benefits that blogging provides. From connecting in an authentic and direct way with legal consumers in need to building brand awareness for your firm, there’s no doubt that regularly contributing to a blog can benefit your legal practice. But making the decision to start a blog is the easy part. Figuring out what to write and how to get people to find and read your law firm blog content are the real challenges. A big part of solving that riddle comes down ..read more
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Super Lawyers website redesign improves navigation, highlights vetted attorneys
Lawyer Marketing Blog by FindLaw
by FindLaw
1M ago
Searching for an experienced attorney often involves much consideration, and well-established attorneys want to seamlessly connect with their prospective clients. FindLaw has made the process easier for both consumers seeking legal assistance and selected lawyers by giving SuperLawyers.com, the digital home for the acclaimed attorney rating service, a powerful, contemporary revamp. In this post, we provide the need-to-know information about what’s happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees. What’s going to be different wit ..read more
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4 ways small law firms and solo attorneys can finish 2022 strong
Lawyer Marketing Blog by FindLaw
by FindLaw
2M ago
Don’t look now, but the end of 2022 is almost here. Has your small law firm or solo practice accomplished what you wanted it to accomplish this year? Whatever your answer, the good news is there’s still time — plenty of it, in fact. Here, we share some ways for lawyers in solo practice and at small law firms to have a strong year-end finish: Make the most of the holiday season slowdown. Many practice areas quiet down during the holidays, because people are busy and put things off until after the start of the new year. If this is true for you, don’t squander the quiet time. Use it to do someth ..read more
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Stop me if you’ve heard this one: For Love Your Lawyer Day, quick responses to lawyer jokes
Lawyer Marketing Blog by FindLaw
by FindLaw
3M ago
We’ve all heard the jokes (and hey, some of them are even kind of good!). But after a while, lawyer jokes become something to tolerate, rather than enjoy. You can only hear them so many times before they get old, and there are only so many ways one can chuckle good-naturedly while trying to think of a way to change the subject. Love Your Lawyer Day — a time to celebrate all the many things that are positive about your chosen profession — is as good a time as any to share some clever (and factual) responses to common lawyer jokes. Keep the gist of these top of mind and you can have some witty ..read more
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Social media for law firms: 4 tips to stay up-to-date
Lawyer Marketing Blog by FindLaw
by FindLaw
3M ago
So, your nephew told you Facebook is “cheugy” and you read something about Instagram heading in a new direction, but don’t really understand what happened. Don’t let the fact that social media is always changing scare you away from it. Yes, trends come and go and new platforms spring up overnight, but the core elements of social media as a marketing tool for law firms—it’s an excellent way to speak directly to prospective legal clients and a powerful tool for expressing your law firm’s brand—remain unchanged. In this post, we’ll give you a quick update on what has changed with some of th ..read more
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What the pandemic taught small law firms about resilience in uncertain economic times 
Lawyer Marketing Blog by FindLaw
by FindLaw
3M ago
Change is the only constant in life. This quote by the Greek philosopher Heraclitus was never more apparent to small law firms than in 2020. At the height of the pandemic, many of the traditional methods small law firms used to attract and retain clients were upended. Coming to terms with this new reality, attorneys and firms were forced to pivot and adjust. For some, this meant exploring new practice areas and investing in new digital technologies. Ultimately, these strategic moves helped attorneys and small law firms not only weather the uncertain economic times the pandemic created with re ..read more
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Is that a fact? Trivia for Love Your Lawyer Day
Lawyer Marketing Blog by FindLaw
by FindLaw
3M ago
Love Your Lawyer Day is a great chance to celebrate everything that’s good about your profession — and the more you know about it, the more you can celebrate! In the spirit of Love Your Lawyer Day, here are some facts about the legal profession in the United States. When was the first national U.S. professional lawyers organization founded? 1878. That’s when the American Bar Association was founded in Saratoga Springs, New York. It held its first nationwide annual convention after its founding in 1889 in Chicago. Today, the organization represents thousands of lawyers across th ..read more
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5 considerations to review before starting a law firm blog
Lawyer Marketing Blog by FindLaw
by FindLaw
4M ago
From doctor’s visits to grocery shopping – consumers are heading online to accomplish all sorts of things. And, increasingly, this includes finding an attorney. Today, legal consumers routinely turn to the internet to learn more about the legal issues they face and discover who may be able to help them. To meet this growing digital demand, many small law firms are investing in building and cultivating their online presence and brand. And for a growing number of firms, this includes having a blog.   If your firm is considering starting a legal blog, it’s important to develop a bloggi ..read more
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Marketing a law firm: How to measure important KPIs
Lawyer Marketing Blog by FindLaw
by FindLaw
5M ago
As an attorney at a solo or small law firm, you’re accustomed to answering clients’ questions, providing sound advice, and helping legal consumers navigate complex legal issues. This is why you went to law school. It’s what you love to do. And you’re good at it. But in today’s competitive legal landscape, it takes more than being an experienced and accomplished attorney to acquire new clients and grow your business. You need to know the ins and outs of marketing a law firm. In a recent webcast titled Gaining insight: How to properly track your law firm’s marketing performance, FindLaw ma ..read more
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