Small law firms: The current state of marketing and areas of opportunity
Lawyer Marketing Blog by FindLaw
by FindLaw
1d ago
For many small law firms, 2023 signaled a year of positive changes. Lawyers surveyed in Thomson Reuters’ annual U.S. State of Small Law Firms Report expressed an eagerness to continue making strides and increasing efficiencies, particularly by enhancing their marketing and business development strategies.   Here are four key takeaways from the report that illustrate the current state of marketing at small law firms — and the potential marketing holds as a key driver of business development and growth. Think about your firm’s current marketing strategy. What’s working and where is ..read more
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The FindLaw difference: Driving business growth through an integrated marketing approach
Lawyer Marketing Blog by FindLaw
by FindLaw
1w ago
Jump to:   Is your law firm’s digital marketing program delivering?   Understanding what makes FindLaw different — and better In order to build their online brands, connect with legal consumers in need, and drive business growth, small law firms should know that a comprehensive digital marketing strategy is a must-have. In recent years, firms have taken steps to invest in marketing solutions like a professionally designed website, SEO, pay-per-click advertising, and social media. But according to the Thomson Reuters Institute’s 2023 State of U.S. Small Law Firms Repo ..read more
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How law firms can use lawyer directory listings to connect with legal consumers
Lawyer Marketing Blog by FindLaw
by FindLaw
1w ago
Jump to:   Key benefits of online legal directories   FindLaw’s online legal directories In recent years, small law firms have made a lot of strides when it comes to tapping into the power of digital marketing. It’s now customary for small law firms to have a well-designed and comprehensive website with content that’s unique and relevant to their brand and practice. It’s also common for law firms to have an SEO (search engine optimization) strategy that ensures people can find their website. But when it comes to other highly effective online marketing tactics, the Th ..read more
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How to make a law firm website a successful conversion platform
Lawyer Marketing Blog by FindLaw
by FindLaw
3w ago
You’re confident in your skills as a lawyer. You win cases for your clients, you have a great reputation, and you’re a trusted voice in the legal field. But even if you’re in the best in your field, your firm’s website may be designed to fail. According to Forbes Advisor, 57% of users are less likely to recommend a business to someone if they had an unsatisfactory experience with its website. Creating a well-designed, easy-to-use, and simple to understand website is one of the keys to your business’ success. Why? It’s more likely to convert users and convince them to hire you for all the ..read more
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Lawyer advertising rules and 9 effective marketing strategies
Lawyer Marketing Blog by FindLaw
by James Ju
1M ago
That was then, this is now — A guide to legal advertising history, and how traditional advertising can integrate with digital marketing tools for attorney advertising best practices. Marketing and advertising are changing faster than a lawyer can say “objection!” It’s no longer enough to just stay current – lawyers need to stay ahead of the game. In this guide, we’ll explore the pertinent history of advertising for lawyers, and list out essential rules you’ll want to follow in your jurisdiction. The rest of the guide offers insights into effective advertising strategies.   Jump to ..read more
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Tune in to FindLaw’s top three webcasts of the year
Lawyer Marketing Blog by FindLaw
by FindLaw
1M ago
Jump to:   Fancy meeting you here: How targeted display advertising connects law firms and legal consumers at just the right moment   From foundation to conversion: How a law firm website can thrive in your overall marketing mix   What can you do improve your firm’s online reviews? At FindLaw, we deliver what matters to you. Our law firm marketing experts are dedicated to helping you reach new professional heights with a variety of legal marketing resources. Among these resources are our highly informative webcasts that address the most relevant topics i ..read more
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4 ways AI can help small law firms amplify efficiency
Lawyer Marketing Blog by FindLaw
by FindLaw
2M ago
Jump to:   Improve client intake   Non-billable administrative work   Large-scale data analysis   First-draft client correspondence Lawyers, like just about everyone else, have been amazed at the very impressive capabilities of generative artificial intelligence (AI) tools. These programs can generate text, create images, and “respond” to prompts in human-like fashion. Seeing what generative AI tools can do may be intimidating to some, but it’s worthwhile to think about how they can help streamline the practice of law and make work easier. &nb ..read more
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Law firm PPC guide: Proven tips and strategies
Lawyer Marketing Blog by FindLaw
by James Ju
2M ago
Pay-per-click (PPC) is a powerful advertising tool for law firms and attorneys to reach their target audience and generate meaningful results by bidding and paying for each click. With PPC, law firms can create and manage paid search ad campaigns, allowing them to monitor and make ongoing adjustments to maximize performance. By harnessing the power of PPC, small law firms can increase their visibility, connect with highly qualified prospects, and grow their business sooner rather than later. In this guide, PPC experts who specialize their work in the legal industry provide proven tips and str ..read more
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3 takeaways from the Future of Professionals Report on generative AI
Lawyer Marketing Blog by FindLaw
by FindLaw
2M ago
Jump to:   Generative AI can help improve client communication   Generative AI can help legal professionals with work-life balance and mental health   Generative AI can improve overall efficiency and productivity at work 2023 might go down in history as the year of artificial intelligence (AI) — or, at the very least, AI hype.  Generative AI tools — those that take a user prompt and produce copy or imagery using data on which they had been trained — dominated front pages and workplace conversations for months. While they aren’t perfect and may never ..read more
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How can SEO boost your law firm’s online presence? We have answers
Lawyer Marketing Blog by FindLaw
by FindLaw
2M ago
Jump to:   What is E-E-A-T and how does it impact law firm marketing?   Can a client leave a star-rating review without a written review, or do they need to submit a written review too?   When it comes to SEO, where should my law firm begin?   How long does it take to start seeing results from SEO? In today’s highly competitive online legal landscape, solo and small law firms must look for any and every opportunity to distinguish their firms. Having an effective search engine optimization strategy is no longer a nice-to-have — it’s a must — but ..read more
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