Creating an attorney marketing plan is critical for developing a strategy that addresses your firm’s goals. A plan will help to create a sense of purpose, focusing on your target audience, developing action items, and ensuring you are on the right path for growth and success. Your marketing plan is a tool that should be … The post Roadmap to Success: A Step-By-Step Guide to Creating an Attorney Marketing Plan appeared first on Law Firm Marketing ..read more

With social media being one of the biggest marketing advancements, it is important for every business to get on board and use these tools. We understand that social media marketing for law firms can be complicated, but we provide services to handle the planning, creation, and implementation  for you. Whether you choose to hire a marketing firm or you want to handle your own social media is up to you. However, either way, learning how to effectively leverage social media to benefit your law firm is crucial. Use social media to share important information, connect with clients, and establis ..read more

Even in the legal industry, building a strong online presence is essential. These days, everyone turns to Google when they need to find help or answer a question. If your law firm isn’t showing up when potential clients do a search, then it’s easy for you to get left behind. Law firm blogging is a great way to boost your online presence, especially when you pair it with SEO strategies. A quality blog will help to drive organic traffic and will set your law firm up as a reliable source within the industry. It’s a powerful tool that every law firm should use to their advantage. Learn more about ..read more

Today’s legal landscape is competitive. For you to stand out, you need a well-defined attorney marketing plan that caters to your strengths and your target audience. The hard truth is that there are so many different marketing options and strategies to choose from that piecing together a plan can be exceptionally difficult. Where do you start? The good news is that there are plenty of tips out there to help you create an effective marketing plan. It’s also always a good idea to work with a professional marketing firm that has experience with the legal industry and can help you create and imple ..read more

We live in a competitive digital atmosphere that requires us to take marketing to the next level. Your NJ attorney marketing success relies on understanding what works locally and having the best strategies on your side. For law firms, it’s all about reaching your target audience and standing out from other law firms. How do you do that? You use honed tactics to maximize your efforts, improve your digital presence, and engage with clients and prospects. You can hire a marketing agency or team to let someone with the expertise handle the challenges for you. However, it’s still important to unde ..read more

It feels as though the marketing industry is always changing. It has always been competitive, and with business being so fast-paced, it’s our responsibility to find the best ways to market for your unique niche. When it comes to attorney marketing in New Jersey, you will find some valuable tactics you can use to get the best results. Whether you choose to use a professional marketing firm like ours or want to give it a go on your own, these tips are designed to help your law firm find the most success with your marketing efforts. Take a look to start driving more results! Do You Know Your Audi ..read more

We are living in a digital age, which means many of the things we encounter are digital. When it comes to marketing, digital solutions certainly dominate the landscape, and many people have set aside some older tactics like direct mail marketing. What we may fail to recognize is that this type of marketing solution still provides substantial benefits for attorneys and other business models. If you want to stand out from the competition, direct mail might just be the game-changer you are looking for. It’s a traditional approach with unique advantages that can hit home with clients and prospects ..read more

Choosing a law firm marketing agency isn’t just about marketing. It’s about using an agency with expertise and experience in marketing for law firms that can help you reach your goals. Marketing agencies have specialized experience that many businesses simply don’t have. In a law firm, you can certainly try to handle marketing on your own, but why not consider using a company with a niche in marketing for firms just like yours? It’s a big decision to make whether you want to hire a marketing agency or do things on your own. When you consider the expertise and the benefits to your firm, it beco ..read more

There are many useful forms of advertising, and attorney pay per click ads are one great source. It’s an effective way to drive added traffic to your site with a focused campaign. To use PPC campaigns, you need to understand just how they work and the best practices to make them work for you. We are always here to help with establishing marketing and paid advertising like this. Understand PPC Ads PPC stands for “pay per click,” and you should understand the basics before you decide to use this type of advertising. You pay a fee to the search engine, and they make sure your website shows up on ..read more

While there are tons of guides out there about how to best market your firm, it can still be challenging. When it comes to law firm marketing, you have to worry about following protocols. It’s a niche market and there are rules to remember. In the legal industry, you may have concerns about compliance and any state regulations about marketing for law firms. In many cases, it can be beneficial to work with a marketing company with specific expertise in law firms. Chances are that your law firm has other priorities and marketing can fall by the wayside. You can either hire an internal person to ..read more