You work hard for your clients. The lawyers on your team are experienced and hardworking. You achieve good outcomes for your clients. Do you really need to learn how to control your law firm’s reputation? The answer is yes, and now more than ever. While the internet works as an amazing marketing platform, it can also be a powerful factor in the deterioration of your law firm’s reputation. Negative stories and reviews can drive potential clients away if you don’t know how to manage your firm’s online reputation. At the same time, building a positive reputation is critical if you want to grow yo ..read more

According to research compiled by National Law Review, 90% of consumers consider reviews when making their buying decisions after conducting a Google search. So how important are reviews for law firms? Incredibly so. It’s clear that if you plan to use internet marketing in your client acquisition strategy, you need to earn great reviews. But it isn’t just getting good reviews that’s important — it’s also important to understand why reviews matter for your law firm, know how to respond to reviews, and learn how you can earn reviews from your happiest clients. Why Reviews Matter for Your Law Fir ..read more

Your law firm’s next customer is probably sharing their legal problems with friends on social media. By learning how your law firm can leverage social media, it will be easy to engage such potential customers. Unlike regular marketing campaigns, posting on social media creates a two-way communication channel between you and your potential customers. You can learn about their legal struggles, while they understand that your firm is there for them. What’s better is that social media unlocks a lot of perks for your business. It allows you to: Grow brand awareness Establish a brand community Impr ..read more

All law firms, no matter their size, seek to maximize their profits. After all, there’s no reason to throw money toward cases that are unlikely to be successful or to seek clients in a practice area that doesn’t have a strong return on investment. One way to ensure that your practice manages its revenue opportunities is through a robust case management system. Our guide to case management systems for small law firms can help you understand the benefits these systems can offer your practice. What Are Case Management Systems for Law Firms? Case management systems for law firms allow you to combi ..read more

According to an IBISWorld report on the legal industry, nearly 450,000 law firms in the United States provide services to clients. And according to the American Bar Association, about 25% of lawyers are either in California or New York. Wherever you are located as a legal professional, you may wonder, “How do law firms build brand awareness?” It is a question of utmost importance for anyone in the legal industry. Why Worry About Brand Awareness? Firms with strong brands have the most success getting and retaining clients. Hence, any firm that wants to grow and thrive should seek to strengthen ..read more

You’re small, but you’re a force to be reckoned with — and you want the world, especially potential clients, to know what you are capable of. Getting your name out is essential for this to happen. However, you may not have much information about successful marketing for small law firms. Fortunately, inexpensive and effective marketing strategies can markedly increase your exposure to the people you are looking to serve. And the digital marketing consultants at Lawyers Marketing Associates can help. Our legal marketing experts help you get leads and turn them into clients. Give us a call at (9 ..read more

Even the most effective attorney in the world cannot run a successful firm or business without clients. Legal expertise and the ability to secure generous settlements are vital skills for lawyers. But winning cases and securing new business require different skill sets. So how do attorneys get clients? Smart lawyers rely on effective marketing and outreach to secure new clients. Securing your first few clients can feel overwhelming and nerve-wracking. When you ask, “How do lawyers get clients?” it is important to know the most effective tips for obtaining new business. There are two important ..read more

Many consultants and marketing companies take a cookie-cutter approach when a client asks how to grow a law firm. Every law firm is unique, so we don’t have fill-in-the-blanks marketing plans. What may work great for one firm may be a waste of time for another. But there are tools in our toolbox we use with most firms to one degree or another. No matter your practice areas or size, whether your firm has been around for decades or was newly formed, Lawyers Marketing Associates (LMA) can work with you to create strategic, sustainable, measurable development plans that will be the blueprint for y ..read more

YouTube Can Be a Powerful Tool to Grow Your Firm. Why Not Use It? Admit it. You’ve used YouTube. Whether it’s to watch a recording of a concert, an instructional video on cooking, or a German Shephard and a deer playing in someone’s back yard, it can be a guilty pleasure and provide very practical advice. Given its scope, it also has great potential to get your message out to potential clients you want to reach. It’s estimated that 74% of adults in the U.S. use YouTube; that’s a broader sweep than Facebook (which reaches 68% of American adults), according to Hootsuite. The vast majority of the ..read more

You want the right balance of information and emotion in your advertising and marketing materials. Too much information and the audience may lose interest. Too much emotion and you won’t be taken seriously. A recent study found that for expensive purchases, a more emotional approach yielded a better result. For lower-cost purchases, more information resulted in more sales. Most legal services are expensive, or the client has a lot of money or something important at stake. A heavier emphasis on emotion may result in more potential clients using your website, contacting your firm, leading them d ..read more