We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well. 1. Streamline your touchpoints with your referral sources As a small business owner, you know it’s important to massage the relationships you have with your referral sources – whether that’s a former client, an attorney in a different practice area, other business owners, etc. But as your business ..read more

You have a website – great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you hired us to build it for you! Of course, there’s always room for improvement, and depending on your marketing goals, there are some things you can do to really make your website go to work for you. 1. Add Chat Functionality Those chat boxes you see in the corner of many websites have been shown to increase conversion. Whether you use an app that allows you or someone in your office to speak to visitors, you outsource it (like our frien ..read more

*Content for this blog post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. The educational portion of your business – the ongoing coaching and training you’re providing for your staff – must be based on relationships, communications and sales. How you treat your internal customers (your team) is how your team will treat your external customers. So, when you tell your team that you’ll be doing mystery calling, or “ghost calls ..read more

As a small business owner, the cash flow peaks and valleys add much more stress to your already stressful life. We’ve heard from many attorneys that cash flow issues are one of their biggest challenges, so we’d like to offer some tips on what we’ve learned as a small business that has helped us through our own cash flow rough spots. 1. Invest in Marketing Shocking that a marketing company would put this as the first point, but hear us out. You’ve heard the saying that you have to spend money to make money, right? Well, this is where you spend that money. After all, if you’re not doing anything ..read more

*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank’s other books, which include – Go Motivate Yourself, From Law School to Litigator, The Associates’ Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on the Practice and Life, The Practice and Process of Law – Checklists for Every Occasion and Be Your Own Life Coach. He has written over 400 articles and has edited four books – The ..read more

*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank’s other books, which include – Go Motivate Yourself, From Law School to Litigator, The Associates’ Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on the Practice and Life, The Practice and Process of Law – Checklists for Every Occasion and Be Your Own Life Coach. He has written over 400 articles and has edited four books – The ..read more

If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the process as easy and effective as possible. 1. ESTABLISH A BUSINESS PRESENCE You’d be surprised just how many law firm owners neglect to make separate pages for their firms, instead relying on their personal social media accounts for marketing. We always recommend ma ..read more

*Content for this post has been provided by Frank Ramos, Jr., the Managing Partner of the Miami litigation boutique firm of Clarke Silverglate, P.A. Check out Frank’s other books, which include – Go Motivate Yourself, From Law School to Litigator, The Associates’ Handbook, Attorney Marketing 101, Training Your Law Firm Associates, SLDO Strategic Planning Manual, Future of Law. Social Media Musings – My Reflections on the Practice and Life, The Practice and Process of Law – Checklists for Every Occasion and Be Your Own Life Coach. He has written over 400 articles and has edited four books – The ..read more

Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display. Many lawyers make the mistake of having their blog be a news hub where they share their most recent case victories or minute updates to a particular law. If that’s you, you’re wasting your time. Sure, there is value in letting people know you’ve won cases and that laws have changed, but your blog isn’t the place for that. Truthfully, people don’t care about updates to ..read more

We’ve said it many times – video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be an on-camera professional like your local news anchor in order to make great videos. Here are a few easy tips that will make your next set of videos look great! 1. Think about the background You don’t necessarily need to place yourself in front of a sprawling bookshelf full of thick legal encyclopedias. However, you may also want to reconsider sitting in front of a blank white wall. Find a good spot in your office, home, or elsewhere that provides an ae ..read more