Martindale-Avvo | Legal Marketing Tips Blog
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The Martindale-Avvo Legal Marketing Network helps attorneys grow their practice through exposure to 15 million consumers and businesses monthly, who visit our websites for legal information. Follow this Martindale-Avvo blog for the latest tips and strategies for law firm marketing.
Martindale-Avvo | Legal Marketing Tips Blog
1d ago
As an attorney, you went to school and trained to “practice law,” but have you considered the importance of running your law firm like a business? Failing to recognize that your firm is a business and should run like one could get you in trouble. After all, your firm is required to oversee its operations, personnel, and finances.
Should your law firm hire an accountant? One great solution is to hire someone on staff or outsource the role so you can focus on serving clients, not crunching numbers.
Running Your Law Firm Like a Business
For law firms to survive and prosper in today’s ..read more
Martindale-Avvo | Legal Marketing Tips Blog
6d ago
Over the past few years, there has been growing legal and social acceptance of drugs like cannabis for recreational and medicinal use. Even as the laws surrounding cannabis vary around the country, some states are going beyond this drug to explore changing regulations around psychedelic drugs.
There is growing interest in the potential medicinal benefits of some psychedelics and legislative initiatives to reduce penalties for the possession and use of such substances. The overall picture is a complicated one, but here’s a brief overview of the current state of psychedelic legality in the ..read more
Martindale-Avvo | Legal Marketing Tips Blog
1w ago
The legal profession is experiencing a serious mental health crisis. A recent survey revealed that 70% of lawyers reported feeling exhausted, while 65% felt mentally and physically overwhelmed.
Stress and overwhelm are antithetical to a thriving law career — and they’re bad for your health, too. Here’s what you can do about it.
Preventing Burnout and Protecting Mental Health
According to lawyers in the Healthcare study, some law firms have attempted to address the systemic drivers of stress. Unfortunately, attorneys generally rate these attempts as “highly ineffective.”
Lawyers ..read more
Martindale-Avvo | Legal Marketing Tips Blog
2w ago
Launched this year, our product WebVantage provides secure, customized websites for law firms across the country. With unlimited storage and unmetered bandwidth, attorneys can publish pages that showcase their practice and reputation – all with world-class customer support.
Why should attorneys choose WebVantage?
Our secure websites are built by legal professionals for law firms who want to showcase their expertise and enhance their digital footprint. With WebVantage, a legal website highlights the profession’s most valuable attributes to client intake: reputation, reviews, and ratings.  ..read more
Martindale-Avvo | Legal Marketing Tips Blog
3w ago
During the initial stages of the pandemic, many court systems shut down causing delays for those in the midst of divorce. Some courts adapted quicker than others which created a backlog in the system. Moreover, after sheltering at home together many couples came to the unfortunate realization that they no longer wanted to remain together. They understood that life is unpredictable, and it was unwise to wait for things to improve. As such they decided to divorce, causing more cases to flood the system.
We are now post-pandemic, living in our “new normal,” and court systems are back up and runni ..read more
Martindale-Avvo | Legal Marketing Tips Blog
1M ago
As we wrap up the first quarter of 2024, the major trends of marketing a law firm have become increasingly evident. Here’s what will help your own practice gain traction, and what you can focus on for the rest of the year:
Content Marketing and Thought Leadership: Law firms have been investing in content marketing to establish themselves as thought leaders in their respective areas of expertise. This includes creating informative blog posts, white-papers, videos, and other content that showcase their knowledge.
Video Marketing: Video content was becoming more prevalent in legal marketing. Law ..read more
Martindale-Avvo | Legal Marketing Tips Blog
1M ago
A small law firm can be a challenging entrepreneurial endeavor. There is constant competition for clients and it can take effort to get your name out. Is a law firm considered a startup as it’s getting off the ground? While a law firm might not fit the traditional image of a startup, a new legal business does have those same elements of a new business getting off the ground.
What’s the History of Startups?
The world “startup” often pops up in everyday conversation, but a precise definition is hard to come by. Many people think of a startup as any new business, but it has its roots in the ..read more
Martindale-Avvo | Legal Marketing Tips Blog
1M ago
Artificial intelligence (AI) has been making a significant impact across different industries, including the law and legal practices. Even though many law firms have begun integrating various AI solutions, some are unsure about what’s available or have reservations about using AI. Here are some uses for AI in law firms and the pros and cons of using AI in the legal industry.
What Is Artificial Intelligence?
Artificial intelligence (AI) is the replication of human intelligence by machines to perform work commonly done by people. AI systems use a combination of large amounts of data and a ..read more
Martindale-Avvo | Legal Marketing Tips Blog
1M ago
Every lawyer understands that generating leads is critical to the success of their practice. But those leads won’t do you much good if you can’t convert them into paying clients. Not every lead will be someone who is ready to sign on with your firm. So, how many leads does it take to get a new client? Here is some insight that may help.
What is Considered a Lead?
A “lead” is a prospect or potential client for your law firm. In the simplest terms, it’s someone with a legal issue relevant to the services you provide who is interested in learning about how your firm can help solve their iss ..read more
Martindale-Avvo | Legal Marketing Tips Blog
1M ago
Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, ProVantage. Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold.
The resulting process allows lawyers to expand their legal presence across the Martindale-Avvo top directories – Avvo, Martindale, Nolo, and Lawyers.com – a.k.a. the top four legal directories in 2023. So, lawyers have maximized exposu ..read more