SXSW for Lawyers: What to look forward to at SXSW 2024
Martindale-Avvo | Legal Marketing Tips Blog
by Catherine Lovering
4d ago
South by Southwest (SXSW) is an organization that explores all things music, technology, film, education, and culture. Its annual conference in Austin, Texas, features a healthy list of panel sessions for creatives and those who work with them. It’s a place for the convergence of ideas, from some of the top names in industry and many up-and-comers in cultural spaces. The festival holds space for some lesser known but dynamic personalities whose voices are essential to emerging ideas.  For lawyers, it’s an opportunity to gain new insight into new legal trends, network with other attorneys ..read more
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Ask Attorney Jennifer B.: I’m new to family law. Can you explain prenups?
Martindale-Avvo | Legal Marketing Tips Blog
by Jennifer Brandt
6d ago
To many, February is the month to celebrate love. And when there is love, there are thoughts of marriage. And when divorce lawyers think about marriage, they often think about prenuptial agreements. For those unfamiliar with a prenuptial agreement (known as a prenup), it is an agreement between marrying parties that serves to protect each party in the event of divorce or death.  Many people believe that prenups are only for the uber-wealthy or for those marrying a second, third, or multiple times. But, in fact, a prenup can be for every couple getting married. After all, most people would ..read more
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A Guide to Online Legal Directories for Lawyers
Martindale-Avvo | Legal Marketing Tips Blog
by Erin Mihalik
1w ago
Marketing your law firm effectively requires a comprehensive approach involving multi-pronged strategies. Listing your firm in online legal directories is one of those essential solutions. Showing up in a directory is an excellent first step, but it won’t help your firm stand out from its competitors.  Many law firms mistakenly view legal directories as a form of online Yellow Pages. While they may have resembled those initially, this is no longer true. Here is what you need to know about today’s legal directories for lawyers and how you can leverage these tools to gain competitive advant ..read more
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Strategic Business Planning for Law Firms
Martindale-Avvo | Legal Marketing Tips Blog
by Erin Mihalik
1w ago
Emerging technology is driving the evolution of today’s business landscape faster than ever. From AI-driven chatbots to cutting-edge digital marketing tools, many new technologies deserve consideration. This evolution holds as true for law firms as any other business. To stay competitive, law firms — especially smaller ones — must employ strategic business planning for survival. Learn how your firm can use strategic business planning to embrace emerging technology and stay ahead of the curve. What is a Strategic Business Plan? A smart business plan assesses your law firm’s internal and externa ..read more
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New AV Preeminent Peer Rated Attorneys | January 2024
Martindale-Avvo | Legal Marketing Tips Blog
by Martindale Admin
2w ago
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in a specific area of practice via a secure online survey. Congratulations to the following for garnering the highest honor, the AV Preeminent (alphabetical by last name of attorney): A James K. Andrade, Senior C ..read more
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Introducing Martindale-Nolo’s New & Enhanced Law Firm Lead Generation Service with Artificial Intelligence (AI)
Martindale-Avvo | Legal Marketing Tips Blog
by Martindale-Avvo
3w ago
“Martindale-Nolo’s adoption of AI and improvements to identity validation and lead screening is a game-changer.” — Jyoti Suhag, Director of Product at Martindale-Nolo Martindale-Nolo, the leading Pay-Per-Lead provider for law firms and part of the Martindale-Avvo Legal Marketing Network, today announced new AI-powered enhancements that improve lead generation quality, delivery and effectiveness for attorneys and law firms. Investing in the future Martindale-Nolo is heavily investing in AI to continue to deliver the highest quality leads possible. This evolving technology interacts with prosp ..read more
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Ask Attorney Jennifer B.: New Year, New Divorce?
Martindale-Avvo | Legal Marketing Tips Blog
by Jennifer Brandt
1M ago
It’s a new year. A time for new beginnings. But for those of us who have clients in the midst of a divorce, the start of a new year can bring even more anxiety. Many clients are wondering about when their divorce will end and what their post-divorce reality will look like. Most clients are more ready than ever to resolve their matters, start the new year fresh, and move on. As counsel, our job is to be consistent with our advice and help our clients find the best path to resolution. This may not always be the fastest, but with steadfast guidance, we can help the client get there. The following ..read more
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Three Things You Need to Know About Legal Consumers
Martindale-Avvo | Legal Marketing Tips Blog
by Tricia Abney
1M ago
There was a time when effective legal advertising consisted of having the largest possible ad in the phone book and some strategically placed local billboards. But technology has shifted the way consumers research, find, and connect with legal services. That means law firms need to shift their approach, too.  When deciding to hire an attorney, which factors matter most to legal consumers today? The Martindale-Avvo report, “Understanding the Legal Consumer 2023,” takes an ind-depth look at how prospective clients find and hire attorneys so firms can better align their digital marketing str ..read more
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Law Firm Internet Marketing Strategy Using Pay-Per-Lead
Martindale-Avvo | Legal Marketing Tips Blog
by Tricia Abney
1M ago
Law firms nationwide and across all practice areas struggle to find high-quality leads, largely due to increased competition and shifts in the way people search for legal services. Most people will use online resources to find and research law firms, making a law firm’s digital marketing strategy vital to overall success. Including pay-per-lead advertising as part of your overall law firm marketing strategy can help your business boost the number of high-quality leads it receives. Introduction to Legal Marketing Leads If marketing your law firm is a somewhat new endeavor, you may be unfamiliar ..read more
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New AV Preeminent Peer Rated Attorneys | December 2023
Martindale-Avvo | Legal Marketing Tips Blog
by Martindale-Avvo
1M ago
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in a specific area of practice via a secure online survey. Congratulations to the following for garnering the highest honor, the AV Preeminent (alphabetical by last name of attorney): A Kenneth Anthony, Member at ..read more
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