Update your Attorney Profile for the New Year
Martindale-Avvo | Legal Marketing Tips Blog
by Colleen Williams
4d ago
Wondering how to increase online performance even more in 2023? Not only can it be done, but the Martindale-Avvo team can maximize your marketing efforts to keep your practice competitive through the new year.  Tip 1: Know that seasons come and go. Just as seasons change, so might new client intake at your law firm. Sometimes gaining new clients may work well or even better than expected. And sometimes goals change or you just need a little more. Occasionally, conditions are merely short-term situations that pass quickly. Regardless, we understand these events and how all aspects of mark ..read more
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Increasing Law Firm Marketing ROI with Ad Tracking
Martindale-Avvo | Legal Marketing Tips Blog
by Carl Hayslett
1w ago
When you invest in law firm marketing, you want to ensure you see a return on your investment (ROI). The right law firm marketing effectively manages your advertising but also tracks the success of its efforts. Tracking essential metrics like clicks, chat engagement, and even call-tracking helps you better understand and streamline your marketing efforts. With ad tracking, you can increase your ROI, build your law firm’s exposure, and convert more contacts into clients. This can make a major difference in the success of your firm and your bottom line. Building Exposure With Targeted Ads To max ..read more
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New AV Preeminent Peer Rated Attorneys | December 2022
Martindale-Avvo | Legal Marketing Tips Blog
by Martindale-Avvo
1w ago
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in a specific area of practice via a secure online survey. Congratulations to the following for garnering the highest honor, the AV Preeminent: A Andrae Law PLLC Law Office of Lasca A. Arnold, PLLC B Radha Bachma ..read more
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How Multiple Law Firm Marketing Channels Work Together
Martindale-Avvo | Legal Marketing Tips Blog
by Erin Mihalik
2w ago
Teamwork makes the dream work, so the saying goes, and just like world-class athletes are stronger when they work together, so does your law firm marketing and its subsequent channels. Using the right amount can transform your law firm’s website into a client-generating machine. You may be using one or two channels to increase your firm’s leads, but did you know that a skillfully implemented multi-faceted marketing approach can boost your revenue significantly? Embracing omnichannel law firm marketing can increase your prospects’ user experience and your revenue. What Is Multi-Channel and Omni ..read more
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Determining the ROI of Legal Directory Advertising
Martindale-Avvo | Legal Marketing Tips Blog
by Randy Laub
2w ago
It’s safe to say marketing is not always easy, especially for solo practicing attorneys or attorneys managing a small law firm. While practicing law, most attorneys handle all aspects of their marketing – planning, decisions, and evaluations. Return on investment expectations are critical before a decision can be made. This is particularly important when a sole practitioner’s hard-earned money is at stake. Below, we address how to consider ROI for advertising on legal directories, such as Avvo, so you can make the best decision about where you put your marketing dollars. Many of the principles ..read more
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How Consumers Find & Select an Attorney
Martindale-Avvo | Legal Marketing Tips Blog
by Randy Laub
2w ago
There are two big misconceptions about how consumers seek an attorney to hire: They select a referral without additional research. They choose an attorney after just a single Google search like “auto accident attorneys near me.” Attorneys that look for new clients and fall into the trap of these misconceptions may miss out on additional growth. Or, certainly growth at a lower marketing cost for their firm.  Getting legal help through a qualified attorney is a multi-step process for a consumer where more than one attorney is usually considered. But fortunately, it’s somewhat predictable ..read more
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How Can I Increase My Law Firm’s Visibility on Google?
Martindale-Avvo | Legal Marketing Tips Blog
by Meranda Vieyra
3w ago
Google is the gateway that most people use to find information, services, and goods these days. Whether law firms like it or not, how Google sees them matters. Law firms that don’t rank well with Google will be invisible to the prospective clients that need to find them and could benefit from their services.  In fact, 75 percent of Google users don’t scroll past the first page of search results. Considering this, ranking on the second or any consecutive page won’t have positive results. If you’re not ranking on the first page, your SEO marketing efforts aren’t worth your time or money. Th ..read more
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Successful Client Management
Martindale-Avvo | Legal Marketing Tips Blog
by Martindale Admin
1M ago
Like many other professionals, attorneys tend to focus solely on their craft. For instance, a family law attorney will likely join the family law section of their local bar association, attend various conferences and learning opportunities in family law, and be on the lookout for any new laws and case developments that might impact their family law practice. These are all great habits necessary to make them the best at what they do and grow them into better legal practitioners who can successfully help their clients. However, attorneys often forget that client management is also essential to t ..read more
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Martindale-Avvo Unveils Brand Refresh
Martindale-Avvo | Legal Marketing Tips Blog
by Colleen Williams
1M ago
Updated branding highlights the value of Martindale-Avvo as a trusted marketing partner for attorneys, and welcomes new leaders during a period of transformation. You may have noticed our new look! We at Martindale-Avvo are proud to announce that we introduced a brand refresh at the end of November — including a new logo and website design — that clearly communicates our mission of serving as a trusted partner to help law firms grow the business of their practice. The refresh reflects an evolution in the way Martindale-Avvo offers services from its family of brands, including Martindale-Hubbel ..read more
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First Steps to Starting Your Legal Practice
Martindale-Avvo | Legal Marketing Tips Blog
by Martindale Admin
1M ago
So you’re an attorney who doesn’t want to work for just any law firm. You want to start your own legal practice. Maybe you’ve always dreamed of being your own boss. Maybe you’re tired of being pushed around by senior partners at your current firm, or you want a choice in the cases you take on. Starting your own legal practice can be exciting, but it’s also hard work. To start your own legal practice, you need both legal skills and a head for business. After all, you’re not just practicing law and representing your clients. You’re also building a business. The good news is that those business s ..read more
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