Launched this year, our product WebVantage provides secure, customized websites for law firms across the country. With unlimited storage and unmetered bandwidth, attorneys can publish pages that showcase their practice and reputation – all with world-class customer support. Why should attorneys choose WebVantage? Our secure websites are built by legal professionals for law firms who want to showcase their expertise and enhance their digital footprint. With WebVantage, a legal website highlights the profession’s most valuable attributes to client intake: reputation, reviews, and ratings.  ..read more

During the initial stages of the pandemic, many court systems shut down causing delays for those in the midst of divorce. Some courts adapted quicker than others which created a backlog in the system. Moreover, after sheltering at home together many couples came to the unfortunate realization that they no longer wanted to remain together. They understood that life is unpredictable, and it was unwise to wait for things to improve. As such they decided to divorce, causing more cases to flood the system. We are now post-pandemic, living in our “new normal,” and court systems are back up and runni ..read more

As we wrap up the first quarter of 2024, the major trends of marketing a law firm have become increasingly evident. Here’s what will help your own practice gain traction, and what you can focus on for the rest of the year: Content Marketing and Thought Leadership: Law firms have been investing in content marketing to establish themselves as thought leaders in their respective areas of expertise. This includes creating informative blog posts, white-papers, videos, and other content that showcase their knowledge. Video Marketing: Video content was becoming more prevalent in legal marketing. Law ..read more

A small law firm can be a challenging entrepreneurial endeavor. There is constant competition for clients and it can take effort to get your name out. Is a law firm considered a startup as it’s getting off the ground? While a law firm might not fit the traditional image of a startup, a new legal business does have those same elements of a new business getting off the ground.  What’s the History of Startups? The world “startup” often pops up in everyday conversation, but a precise definition is hard to come by. Many people think of a startup as any new business, but it has its roots in the ..read more

Artificial intelligence (AI) has been making a significant impact across different industries, including the law and legal practices. Even though many law firms have begun integrating various AI solutions, some are unsure about what’s available or have reservations about using AI. Here are some uses for AI in law firms and the pros and cons of using AI in the legal industry.  What Is Artificial Intelligence? Artificial intelligence (AI) is the replication of human intelligence by machines to perform work commonly done by people. AI systems use a combination of large amounts of data and a ..read more

Every lawyer understands that generating leads is critical to the success of their practice. But those leads won’t do you much good if you can’t convert them into paying clients. Not every lead will be someone who is ready to sign on with your firm. So, how many leads does it take to get a new client? Here is some insight that may help.  What is Considered a Lead? A “lead” is a prospect or potential client for your law firm. In the simplest terms, it’s someone with a legal issue relevant to the services you provide who is interested in learning about how your firm can help solve their iss ..read more

Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, ProVantage. Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold.  The resulting process allows lawyers to expand their legal presence across the Martindale-Avvo top directories – Avvo, Martindale, Nolo, and Lawyers.com – a.k.a. the top four legal directories in 2023. So, lawyers have maximized exposu ..read more

Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Getting people to send messages or call is one thing. But converting those prospects into paying clients can be an entirely different battle.  You can do everything right in terms of having an attractive brand and message, but it only takes one thing to send a potential customer elsewhere. Often, that thing is your price. If your legal fees give people sticker shock or aren’t presented properly, your conversion rates will suffer.  Here’s why your firm’s ..read more

Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in a specific area of practice via a secure online survey. Congratulations to the following for garnering the highest honor, the AV Preeminent (alphabetical by last name of attorney): C Kristine Calalang Mark Cha ..read more

We’re proud to announce the launch of our Connect Experience, an innovative new marketing platform that seamlessly integrates our marketing services, giving attorneys and law firms a competitive edge. The Connect Experience takes our featured offerings: ProVantage, WebVantage, and AdVantage. This powerful combination of services enables attorneys to effectively establish, grow, and elevate their firms – all while leveraging unparalleled opportunities to expand visibility and reach to connect with more potential clients. ProVantage: Profiles That Pop At the core of ..read more