Brands, corporations, and celebrities are spending billions on real estate in the metaverse, an interactive digital space of virtual worlds, to expand their global presence. Over the past year, more than $2 billion has been invested as more brands and industries recognize the potential of operating simultaneously in a hybrid of virtual and physical worlds. Dozens of virtual worlds comprise the metaverse, such as Decentraland, now home to Sotheby’s, Samsung Corporation, and United Parcel Service. Fashion designer Philipp Plein recently purchased a large plot with plans to eventually construct a ..read more

Over the past year, the legal industry has increasingly migrated to the metaverse – an immersive virtual reality world where people can interact with one another and businesses through the use of three-dimensional avatars. Forward-thinking law firms are purchasing land in metaverse worlds, such as Decentraland or The Sandbox, and building office spaces within the metaverse to attract clients, increase profits, and keep abreast of evolving legal trends. Operating in the metaverse also provides firms with global access to entrepreneurial start-ups and technology clients flocking to the virtual s ..read more

In Paris, Milan and New York,  annual fashion shows introduce the products that designers work on all year, to the public. Now, high fashion has gone virtual.   Inspired by rapidly growing interest and expanding business presence in the Metaverse, the Metaverse Fashion Week, or MVFW22, has been organized by Tokens.com in partnership with Decentraland. Kick-off ceremonies are scheduled for today, March 23. Events begin March 24 and run through March 27.   Visitors will be presented with an online viewing and shopping experience for the fashion-savvy. There will be 60 plus brands ..read more

With the announcement of a name change for Facebook’s corporate structure to Meta in October, many people may have looked upon the news as merely a name change and rebranding campaign. However, the name change, in essence, is a signal that the metaverse is quickly approaching, and the implications for the legal world and all businesses will be tremendous. Right now, virtual platforms that replicate the physical world are being built. Money and other assets will increasingly be moved into cryptocurrency, specifically, non-fungible tokens (NFTs). Buying and selling will frequently happen on open ..read more

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in search engine rankings. More importantly, these SEO techniques are an integral part of a successful, comprehensive SEM campaign. Page Components Title tags, meta descriptions, schema and subheadings should be optimized on each page of a website. Title tags and head ..read more

This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim the traffic they lost. This is just one of several factors that can lead to a loss in web traffic. There are some basic steps that companies can take with their websites that will help regenerate traffic. The search engine giant reconfigured its PageRank algorithm ..read more

When potential clients need legal services, they often ask friends or family for recommendations. They typically use a search engine to look up websites of recommended law firms. In the process, they may notice the websites of competing law firms and look them up as well. Taking this into account, it is easy to see that differentiating your website from other law firms is key to attracting new clients. Podcasts add something new to your website that immediately grabs the attention of visitors and makes it easy for them to learn more about your firm. These audio programs are increasingly popula ..read more

Law firms are confronting more competition than ever before because potential clients have many new options for meeting their legal needs, according to a 2019 report by Georgetown University. That is one reason why it is so important to invest in digital marketing. Your website can be an important vehicle for reaching potential clients and establishing your firm as a respected authority in your legal area of focus. However, your website may be vulnerable to a type of hacking known as negative search engine marketing (SEO). If a third party intentionally tries to push your website rankings down ..read more

People spend a significant part of their day on social media. While that has been true for some time, emerging trends are reshaping the way we interact with social media platforms. Law firms can leverage the following social media trends to connect with their clients and remain top-of-mind. Doing so may increase the likelihood that clients will reach out to you first whenever they need legal services. According to Cisco, more than 80 percent of online content will be video by 2022. Whether it is a short 60-second segment highlighting your community involvement or a several minute educational p ..read more

Google and its competitors continue to leverage increasingly sophisticated artificial intelligence (AI) algorithms to deliver higher quality search results. This has important implications for law firms and other businesses that use search engine optimization (SEO) techniques to drive more traffic to their websites. In the wake of new AI-based search algorithms, it is time to abandon the following outdated SEO strategies. Gratuitous Keyword Stuffing Not too long ago, websites sprung up with auto-generated content that was programmatically created to manipulate search engine results. Although t ..read more