The next time you're planning to extend an invitation to get together with a client in a social setting, think about how you can make it more inclusive. You might be surprised at how much more receptive clients are when they feel their personal lives are being considered ..read more

Lawyers who are working to build a legal practice face a common business development challenge: how to consistently reach out to key contacts without resorting to the dreaded “just checking in” email — messages that feel forced, add little value, and often go unanswered ..read more

Don't let complacency dim the spark that made your client relationships special in the first place. Keep that fire burning bright ..read more

By applying the 80/20 rule to your business development efforts, you can make the most of your limited time. Focus on nurturing relationships with your most valuable contacts while maintaining visibility with your broader network through scalable marketing tactics ..read more

These meetings aren’t just good for your clients—they’re good for you too. You’ll deepen your understanding of your clients’ businesses, which makes you a more effective advocate ..read more

If you’d like to receive more content like this, join 4,800+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. I’m ambitious. I set lofty goals for my business. You probably do, too, for your legal practice. But, if you’re like me, sometimes you get stuck. Your big aspirations remain frustratingly out of reach.  One thing that helps when I’m feeling stuck is what I call “The Specificity Funnel”—a powerful tool for turning broad ambitions into concrete, actionable steps. The Problem with Generalities "I want to grow my practice." Sound familiar? I ..read more

If you’d like to receive more content like this, join 4,800+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Every lawyer needs a competitive advantage in today’s competitive market. Having a niche practice can be a powerful strategy for lawyers looking to differentiate themselves. By focusing on helping similarly situated clients solve similar problems, you can become a go-to expert in your field, build deep expertise, and effectively market your services to your ideal clients. What is a Niche Practice?  A niche practice is one that focuses on ..read more

If you’d like to receive more content like this, join 4,800+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Client Conversations: You’re Not Bothering Your Clients When You’re Providing Value My wife often reminds me, after close to 25 years of marriage, how important it is to make time for one-on-one conversations, regular date nights and periodic weekend getaways to invest in our relationship. Otherwise, our days become filled with work, shuttling our kids to school and soccer practices, and discussions about family logistics, and our relationship ..read more

If you’d like to receive more content like this, join 4,700+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. There are many different ways to build your practice. But here’s the common denominator: all require action. Let’s discuss 6 actionable steps you can start implementing immediately. 1. Focus on Less, Not More Focus on your strengths. You need to differentiate your own unique service offering. Set aside all the tangential practice areas you’ve dabbled in over the years, and, when it comes to business development and marketing, go all-in on what ..read more

If you’d like to receive more content like this, join 4,700+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Picture this: You're at a barbecue, chatting with your old college buddy who's now a successful entrepreneur. The conversation shifts to work, and you casually mention a big case you just won. Your friend's eyes light up, and they mention needing legal help with their business. It's a delicate dance, navigating the line between friendship and business. But with the right approach, you can turn personal relationships into professional ones—witho ..read more