It is standard practice these days for every firm—large, medium, or small—to have some type of blog. Some of the larger firms have complex pages with many different sub-niche blogs. Why? It’s plain and simple: blogs draw traffic to your law firm’s website. And if your blog is good, it could even convert a site visitor into an actual client. If you are thinking of starting a blog, or struggling to keep pace with the demand for new content, there are a few tips and guidelines that can get you moving in the right direction. Unfortunately, there are plenty of examples of bad law firm blo ..read more

Most of us associate “reputation management” with the idea of hiring someone to do public relations (“PR”) when some type of crisis has negatively affected a firm’s public image. However, the field has evolved considerably since the Internet has taken over. Now, we have “reputation marketing,” a kind of hybrid between old school “reputation management” and new school “brand marketing” (aka “branding”). Nowadays, consumers of services hold a lot of power. There are no shortage of websites and apps where they can quickly and easily post reviews of lawyers and law firms.  ..read more

Companies of all sizes sponsor events in order to gain visibility and reinforce their image as a benefactor in the community. Some common associations that come to mind are hospitals or health insurance companies sponsoring runs, banks sponsoring sporting events, and small businesses sponsoring little league teams. Law firms can also benefit from sponsoring events, by reinforcing their brand, or even bringing in clients more directly. The first and most important step in sponsoring an event to market your firm is choosing wisely. Picking the right event or organization to sponsor is critical ..read more

Snapchat is an app that has taken off fast, and it consistently maintains its unique point of view in the vast landscape of social media.  The image-messaging app is known for allowing users to send transient pictures and messages that are auto-delete after a short period of time.  It is perceived as representing a new direction in social media, with its users wanting a more fleeting and authentic means of expression, instead of an accumulation of ongoing status updates leaving a permanent trail.  Against this backdrop, law firms might consider Snapchat to be an immature and unp ..read more

Cause marketing is when a business partners with a charity or non-profit in a way that is mutually beneficial. For example, organizing a 5K for a charitable cause, or producing a public service announcement about the dangers of texting while driving. A study conducted by Cone Cause Evolution has found that 87 percent of consumers or clients are likely to switch brands (or law firms) upon learning that one is aligned with a charitable cause. This figure is even higher for millennial consumers, exceeding ninety percent. And when you consider the relatively low cost compared to an ordin ..read more

Let’s be honest, when you think about email marketing, you probably think about those irritating emails that you delete before your eyes finish scanning the subject line. Email marketing campaigns tend to be spammy and irritating. But when done right, they can offer something that grabs a recipient’s attention and provides them with something useful. A successful email marketing campaign will keep your firm’s name in clients’ minds and keep them coming back and even making referrals. Email marketing is something that really, really needs to be done right, or it shouldn’t be done at a ..read more

Although most law firms and even solos have well-developed web pages and frequently updated blog posts, very few take advantage of YouTube to reach prospective clients. If you decide to put yourself out there on YouTube, you want to make sure you do it right. We have all seen bad lawyer commercials on television. Because anyone can make a YouTube video with very little forethought, the prospect for bad lawyer YouTube videos is even worse. There are also some great videos out there, and some firms have even made names for themselves as thought leaders in their niche practice areas bas ..read more

A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers.  It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.  It is time for lawyers to pay more attention about their profiles, and think outside of the box. A recent study has shown that LinkedIn is the primary source that prospective clients go to when they want to learn about an attorney they are considering hiring. There are five things every lawyer should include in their profile ..read more

It is standard practice these days for every firm—large, medium, or small—to have some type of blog.  Some of the larger firms have complex pages with many different sub-niche blogs.  Why?  It’s plain and simple: blogs draw traffic to your law firm’s website. The post Content Tips for Law Firm Bloggers appeared first on Online Legal Marketing ..read more

Most of us associate “reputation management” with the idea of hiring someone to do public relations (“PR”) when some type of crisis has negatively affected a firm’s public image.  However, the field has evolved considerably since the Internet has taken over. The post Reputation Marketing for Lawyers: What It Is and How to Manage It appeared first on Online Legal Marketing ..read more