While Google likes to keep algorithm changes mostly secret, they do occasionally give businesses and marketers an olive branch. The most recent of these gestures is E-E-A-T and YMYL for lawyers. While these principles aren’t new, they represent a significant shift in how law firm web content is evaluated by Google. Now it’s not just about what you know—it’s about how your experiences enrich your content.  For law firms, this evolution in Google’s guidelines presents both challenges and opportunities. It requires attorneys to not only to showcase the depth of their knowledge and the breadt ..read more

“Life is made up of meetings and partings. That is the way of things.” It’s sage advice… never mind that it comes from Kermit the Frog. Loyal as you may be to your law firm, nothing lasts forever. Perhaps you find yourself on the cusp of change and ready to open a new chapter in your career. If so, you’ll want to act wisely. Countless lawyers have left one law firm for another — or broken away to hang a shingle all their own. As many of those defectors might attest, leaving is one thing… but leaving without hurting feelings or burning bridges? That’s a different matter. You’ve invested a lot o ..read more

As an estate planning lawyer with a private practice, standing out in a bustling digital landscape can be challenging. In a sea of legal expertise, how do you ensure your firm is the beacon that troubled navigators see first? The answer lies, in part, with local services ads for lawyers. Today, we’re diving into navigating the world of Google’s local services ads (LSAs) and maximizing their potential for estate planning attorneys. Understanding Local Services Ads for Lawyers Google local services ads are strategically placed, paid advertisements designed with a singular goal: to help service-f ..read more

We are thrilled to show off Wood Edwards LLP’s redesigned website, which we believe represents a significant stride in legal web design, leveraging the advanced capabilities of ReactJS. This project marks our second ReactJS-powered site and our first primary law firm website using this technology, following the successful launch of a law firm blog site. Experience the innovation firsthand at Wood Edwards LLP. Pictured: The homepage of the new MyLawTeam.com ReactJS: Revolutionizing Law Firm Websites ReactJS, a front-end JavaScript library developed by Facebook, is renowned for creating dynamic ..read more

While Google likes to keep algorithm changes mostly secret, they do occasionally give businesses and marketers an olive branch. The most recent of these gestures is E-E-A-T principles. While these principles aren’t new, they represent a significant shift in how law firm web content is evaluated by Google. Now it’s not just about what you know—it’s about how your experiences enrich your content.  For law firms, this evolution in Google’s guidelines presents both challenges and opportunities. It requires attorneys to not only to showcase the depth of their knowledge and the breadth of their ..read more

In the highly competitive landscape of the legal industry, attracting new clients is a crucial challenge—especially for business law firms that cater to a diverse array of clients, from local startups to international corporations. If you’re reading this blog, you probably already know about the importance of personal networking and relationships; you’re interested in smart business law marketing tactics. In a digital-first world, the key to driving new business lies in the practical implementation of a holistic search-marketing strategy that proficiently integrates SEO, PPC ads on search engi ..read more

Juris Digital is thrilled to announce the launch of Ferrante & Koenig’s new website, a groundbreaking project that marries the innovative StoryBrand framework with our expertise in legal web design. This launch marks a significant milestone, as it’s the first time we’ve fully integrated the StoryBrand principles into both the copy and design of a law firm website. Visit the site here: Ferrante & Koenig. The StoryBrand Framework: Simplifying the Complex The StoryBrand framework, developed by Donald Miller, is a strategic marketing approach that simplifies the communication of a brand’s ..read more

Many law firms don’t have a lead problem. They have an intake problem. That’s the recurring theme that kept coming up during my conversation with Yani Smith from Legal Intake Pros. In this article we’re going to discuss Legal Intake Tips your firm can review today that will have a positive impact on your bottom line revenue. See many attorneys I speak to know theres a problem in their business when they’re not signing cases. Most of the time that finger is pointed at lead volume or lead quality. However, sometimes (many times) a deeper dive is required to ensure you’re not just missing out on ..read more

The world of digital marketing is an ever-changing landscape. With the advent of pay-per-click (PPC) advertising, the game has changed for numerous industries, and the legal sector is no exception. PPC for law firms has proven to be a powerful tool, driving targeted traffic to websites and converting visitors into clients. But as powerful as it is, it becomes even more potent when integrated with other digital marketing strategies, such as search engine optimization (SEO) and content marketing. Understanding PPC for Law Firms In its simplest form, PPC marketing for law firms involves placing a ..read more

With the Hispanic population in the US rapidly growing, law firms are missing out on a significant potential client base if they aren’t targeting Spanish-speaking customers. Let’s explore how to effectively reach this market through strategic SEO and digital marketing. Spanish Marketing vs. Spanish Search Engine Optimization As digital marketers, we can easily get caught up in the allure of rankings – myself included. While we strive to shift the conversation toward tangible results like new cases, it’s essential to recognize the critical distinction between Search Engine Optimization (SEO) an ..read more