By the numbers, there are more than 1.3 million lawyers in the United States, many of whom practice personal injury law. With so many firms vying for attention, how can personal injury lawyers stand out? Many attorneys in major metropolitan areas spend thousands of dollars on marketing efforts every month, but still don’t experience an influx of leads. So, what gives? In this blog, we explore essential marketing tactics that personal injury lawyers in every state should consider when putting together their marketing plans. Read on to learn about our go-to strategies for personal injury lawyers ..read more

Google is the go-to way people look up information online, with over 7.81 billion searches happening per day. When somebody Googles the query, “law firm near me,” popping up high in the search rankings is critical. One way to increase your law firm’s online visibility is to focus on legal SEO by optimizing your Google Business Profile, formerly known as Google My Business.  To help you get ahead in the online world of search rankings, we’ve developed this comprehensive blog, “Google Business Profile for Law Firms,” complete with easy-to-follow steps and tips to get started. What is a Goog ..read more

What separates a thriving, successful law practice from one that’s struggling to get off the ground? Oftentimes, it simply boils down to the effectiveness of their marketing strategies. Indeed, marketing tactics are crucial in helping law firms attract new clients and maintain existing relationships. They can also help practices stand out in the highly competitive legal landscape. That said, what works for a big law firm won’t necessarily pan out for its boutique counterpart — and that’s okay. Their target clients are vastly different, so it makes sense for their marketing tactics to contrast ..read more

Every year, dozens of legal conferences take place with law firm marketing teams and marketing-savvy lawyers in mind. At these events, professionals gather to expand their knowledge and discuss cutting-edge trends and technology. Programs like inspiring keynote speeches, educational workshops, and insightful panel discussions offer many opportunities to learn, ideate, and collaborate.  We’re excited to recommend eight industry conferences for law firm marketers to attend in 2024. The following events will allow marketing teams to discover emerging strategies and connect with prominent ind ..read more

A lot of hard work goes into creating an award-winning law firm website. There are many moving parts, from designing a compelling layout and writing excellent copy to applying savvy development strategies. At Postali, we know a thing or two about creating award-winning websites in the always-evolving field of law. We’re excited to announce that six of our client websites won awards in 2023 from the following organizations: w3 awards 2023 WebAwards Lawyerist’s “Best Law Firm Websites of 2023.” A big congratulations to our clients recognized this year, including: Kisling, Nestico & Redick ..read more

Your law firm’s reputation is everything. Historically, you might have been able to rely on referrals and word of mouth. Rarely was a bad review easy for a potential client to find. Now, clients can broadcast their feelings toward your firm online for anyone to see. If you let it, a poor review can break your business. However, if you proactively manage your online reputation, you can ensure that potential clients see you in a positive light and hire your law firm over another.   What is Online Reputation Management?  Online reputation management is exactly how it sounds — managing h ..read more

Successfully marketing a law firm requires many moving parts. Whether you’re a firm owner, managing partner, or marketing director, you know your digital marketing efforts — from overall strategy to the intricate details of your site’s design — must be on point if you want to stand out from the competition. You might rely on a team of in-house marketers, freelancers, or just yourself for marketing, but if you haven’t considered the value of hiring an agency, it might be worth your while. Even the most efficient legal marketing teams can get overwhelmed when unexpected marketing needs pop up. O ..read more

As technology evolves, so does consumer behavior. Google is continuously shifting its platform to cater to a user’s intent—keeping SEO teams and digital marketers on their toes as they try to roll with the changes. One of those changes is how users view content on the search engine results page (SERP). Gone are the days of clicking on each URL. Now, users can view answers to their direct queries right on the results page, all thanks to Google’s interfaces. This means you could meet potential clients halfway with rich content that gets them what they need when they need it and helps build your ..read more

When you walk into a department store, you know what to expect: rows of products arranged by section, punctuated by helpful signage directing you to the products you need. The same idea applies to building a website and Search Engine Optimization. This layout of information and page structures in the digital space is known as website architecture. Here’s the bottom line: poor site architecture costs your firm website users, search engine rankings, and leads. If your hierarchy is disorganized, it’s difficult for users to navigate and for search engines to understand your site’s purpose. Creatin ..read more

Designing a website has become much easier as technology and programming knowledge have advanced. Although it can be a trip down memory lane to see a site that belongs in the 1990s or MySpace era, those designs likely won’t drive a lot of business to your law firm or portray you as a reputable source of current legal information. Crafting an appealing web design isn’t rocket science, but it takes some effort and guidance if you want to create a lasting impression after launch. Design Basics: Guiding the User’s Journey Some design principles can boost your website’s success, especially if you i ..read more