The Role of Psychodrama in Trial Law and How Law Firms Can Incorporate It into Their Digital Marketing In the cutthroat arena of trial law and marketing, storytelling is not just an art; it’s a necessity. A key concept that trial lawyers have been using to enhance their storytelling capabilities is called psychodrama. Originating as […] The post The Role of Psychodrama in Trial Law & How Law Firms Can Incorporate It into Their Digital Marketing appeared first on Postali ..read more

Choosing the Right Office Location for Your Law Firm Selecting the right office location for your law firm isn’t just about finding a space to work—it’s a strategic decision that significantly impacts your practice’s success. The right location enhances your visibility in local search results, improves your Google map-pack rankings, and makes a lasting impression […] The post Choosing the Right Office Location for Your Law Firm appeared first on Postali ..read more

As the Chief Marketing Officer (CMO) or Marketing Director of a law firm, your role is both exciting and challenging. Whether you’re a solo practitioner wearing multiple hats or a paralegal tasked with marketing activities, you’re responsible for driving the firm’s growth, enhancing its brand, and ensuring that all marketing initiatives align with the firm’s […] The post How Law Firm Marketing Directors Can Optimize Value From Their Marketing Agency appeared first on Postali ..read more

Whether you’re a solo practitioner or a well-established mid-size firm, selecting the right marketing agency makes a difference on your bottom line. Your marketing should attract high-quality leads, enhance brand visibility, and foster sustainable growth. Choosing the right marketing partner is difficult. Here’s what you need to consider when evaluating potential marketing agencies to make […] The post 6 Factors to Consider When Choosing a Legal Marketing Agency appeared first on Postali ..read more

As a law firm business owner, you’re likely already familiar with ROI or return on investment. But is your firm measuring return on marketing investment? ROMI, or return on marketing investment, focuses on assessing the effectiveness of marketing efforts, such as pay-per-click (PPC) advertising and email marketing. It provides insights into how marketing initiatives contribute to client acquisition, retention, and, ultimately, firm growth. By optimizing ROMI, law firms can make informed decisions about their marketing strategy to help them advance in the competitive legal market. How do law fi ..read more

Another year, another website named a 2024 Best Law Firm Website By Lawyerist. The contest gets more competitive every year, with hundreds of law firm websites from all over the world submitted. Eight exceptional law firm sites were named this year, chosen based on branding, marketing, accessibility, and technical SEO. Lawyerist selected one of Postali’s sites, Filippatos PLLC, as a 2024 award winner. Learn more about what makes the Filippatos website exceptional from our team.  Filippatos: Prioritizing User Experience with Clear CTA Paths and Interactive Features Filippatos PLLC is an em ..read more

By the numbers, there are more than 1.3 million lawyers in the United States, many of whom practice personal injury law. With so many firms vying for attention, how can personal injury lawyers stand out? Many attorneys in major metropolitan areas spend thousands of dollars on marketing efforts every month, but still don’t experience an influx of leads. So, what gives? In this blog, we explore essential marketing tactics that personal injury lawyers in every state should consider when putting together their marketing plans. Read on to learn about our go-to strategies for personal injury lawyers ..read more

Google is the go-to way people look up information online, with over 7.81 billion searches happening per day. When somebody Googles the query, “law firm near me,” popping up high in the search rankings is critical. One way to increase your law firm’s online visibility is to focus on legal SEO by optimizing your Google Business Profile, formerly known as Google My Business.  To help you get ahead in the online world of search rankings, we’ve developed this comprehensive blog, “Google Business Profile for Law Firms,” complete with easy-to-follow steps and tips to get started. What is a Goog ..read more

What separates a thriving, successful law practice from one that’s struggling to get off the ground? Oftentimes, it simply boils down to the effectiveness of their marketing strategies. Indeed, marketing tactics are crucial in helping law firms attract new clients and maintain existing relationships. They can also help practices stand out in the highly competitive legal landscape. That said, what works for a big law firm won’t necessarily pan out for its boutique counterpart — and that’s okay. Their target clients are vastly different, so it makes sense for their marketing tactics to contrast ..read more

Every year, dozens of legal conferences take place with law firm marketing teams and marketing-savvy lawyers in mind. At these events, professionals gather to expand their knowledge and discuss cutting-edge trends and technology. Programs like inspiring keynote speeches, educational workshops, and insightful panel discussions offer many opportunities to learn, ideate, and collaborate.  We’re excited to recommend eight industry conferences for law firm marketers to attend in 2024. The following events will allow marketing teams to discover emerging strategies and connect with prominent ind ..read more