As the holiday season gets closer, it’s the perfect time for law firms to show their clients how much they care. This time of year is all about relationships, and a holiday card is a great way to show that your firm is made up of people who truly value your clients. Sending holiday cards […] The post Strengthening client relationships through law firm holiday greetings appeared first on fSquared Marketing ..read more

At fSquared Marketing, we know lawyers aren’t the only ones suffering from stress at law firms. Legal marketing and business development professionals also struggle with mental health and wellbeing.  That’s why we undertake the Legal Marketing Mental Wellness Survey Report every two years, to draw attention to the often-overlooked issue of stress and mental health in the […] The post 2024 Legal Marketing Mental Wellness Survey Report appeared first on fSquared Marketing ..read more

“One argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives by just doing our job a little better?”   – Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability   Law firm […] The post Law Firm Social Media Accessibility 101  appeared first on fSquared Marketing ..read more

In today’s fast-paced digital world, capturing the attention of busy professionals and time-strapped prospective clients is challenging. For law firms, standing out in the crowded online space requires innovative approaches. One such approach to engage users is incorporating animated videos and clips on websites and other digital platforms. Here’s why animation can be a game-changer […] The post Creating Engaging Content: Animation for Law Firm Websites appeared first on fSquared Marketing ..read more

At fSquared Marketing, we have helped many law firms rebrand over the years. Clients come to us for a new or refreshed brand for a number of reasons. Often, it’s a name change due to a shift in the partnership, or to shorten a lengthy firm name to something that has a stronger marketing presence. Other […] The post Bold and memorable: How law firm branding colors help you stand out from the crowd appeared first on fSquared Marketing ..read more

Search engine optimization practices are constantly evolving, and it’s important to keep pace with best practices to improve law firm SEO in 2024 and beyond. Otherwise, you risk poor search engine results and higher bounce rates.   If it’s been a while since you did an SEO inventory of your site, now is a great […] The post How to improve law firm SEO in 2024: 10 Actionable tips appeared first on fSquared Marketing ..read more

In summer 2023, the world had high hopes for Meta’s newest social media platform, Threads. At a time when it looked like Elon Musk’s overnight rebrand from Twitter to X would contribute to the platform’s demise, Threads was widely dubbed the “Twitter-killer.” Available only to users of the Instagram smartphone app at first, Threads allowed users to share text-based messages of up to 500 characters, as well as photo and video content. It boasted 100 million downloads in just five days and seemed poised to take over the market, leading us to ..read more

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. fSquared Marketing is proud to be this year’s Content Sponsor for the sold-out 2023 LMA Southwest Regional Conference, which was held in New Orleans on September 13-15. Rollin’ on the River: Composing Our New Rhythm brought together more than 100 legal marketing and business development professionals in the Big Easy for a workshop-style conference.   “As the LMA SW Regional Conference Content Sponsor ..read more

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. Below is a sample of the wonderful speakers who presented at the event in New Orleans in September 2023 discussing topics including law firm leadership, business development, using AI, branding, pricing, social media and digital marketing, lawyer coaching, public relations, and the future of legal marketing. Read the conference recap, or download the notes from each session. The Joychiever Journey Tr ..read more

Social media can be a critical aspect of any law firm’s digital marketing strategy. Our insights on Threads for law firms can help you understand this X/Twitter rival app, and decide if and when your legal practice should try it. The Challenge: X, Better Known as Twitter  Since Elon Musk’s takeover of Twitter last October, the 15-year-old social media platform has faced mass layoffs and questionable moves such as paid verification, reinstatement of banned accounts, reading limits, banning links to other social apps, and a recent overnight rebrand from “Twitter” to “X” (TechCrunch). Some a ..read more