RFP Guide & Template — Law Firm Websites
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Jenny van Enckevort
3w ago
Request for Proposal (RFP) Guide & Template for Legal Marketing Is your law firm sending out an RFP for a website redesign? Are you frustrated with the results from your call for proposals? You may need some guidance to ask the right questions! In this how-to guide, we walk you through every step of the process as you embark on your law firm’s website redevelopment project. Download the white paper and get our free RFP template Download the Free Guide Get the Free RFP Template White Paper: RFP Guide for Law Firm Websites (.pdf) Request for Proposal (RFP) Template (.docx) Step ..read more
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LMASW 2023 — Key Takeaways from Rollin’ on the River: Composing Our New Rhythm
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Jenny van Enckevort
6M ago
fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. fSquared Marketing is proud to be this year’s Content Sponsor for the sold-out 2023 LMA Southwest Regional Conference, which was held in New Orleans on September 13-15. Rollin’ on the River: Composing Our New Rhythm brought together more than 100 legal marketing and business development professionals in the Big Easy for a workshop-style conference.   “As the LMA SW Regional Conference Content Sponsor ..read more
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LMA SW 23 – Rollin’ on the River: Composing Our New Rhythm
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Peter Figasinski
6M ago
fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Conference Recap Sponsor. Below is a sample of the wonderful speakers who presented at the event in New Orleans in September 2023 discussing topics including law firm leadership, business development, using AI, branding, pricing, social media and digital marketing, lawyer coaching, public relations, and the future of legal marketing. The Joychiever Journey Tracy LaLonde Chief Joychiever | Workforce Engagement Expert Modernize Your Media Strate ..read more
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3 Reasons to Start Planning Your 2023 Law Firm Holiday Card in September
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Lynn Foley
7M ago
Just like that, September is here and once again we are talking about holiday cards. It may seem a bit too early to see decorations in stores, but when it comes to your law firm’s holiday card, there’s no such thing as starting too soon. Your holiday card serves as a true reflection of your firm’s brand and culture and quality matters. To create something engaging that your clients want to open, your team will need a plan—and plenty of time to make it happen.  A Few Reasons to Plan Ahead #1: When you wait until the last minute, it shows. Let’s face it, we all know generic designs wh ..read more
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Threads for Law Firms: Should Your Firm Use This Social Media App?
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Jenny van Enckevort
7M ago
Social media can be a critical aspect of any law firm’s digital marketing strategy. Our insights on Threads for law firms can help you understand this X/Twitter rival app, and decide if and when your legal practice should try it. The Challenge: X, Better Known as Twitter  Since Elon Musk’s takeover of Twitter last October, the 15-year-old social media platform has faced mass layoffs and questionable moves such as paid verification, reinstatement of banned accounts, reading limits, banning links to other social apps, and a recent overnight rebrand from “Twitter” to “X” (TechCrunch). Some a ..read more
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Best Law Firm Websites: Streamline Your Law Firm’s Website Management Experiences
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Tara Troch
7M ago
Part 4 — A Guide to Peak Performance In this blog series, we’ve addressed the importance of first-class brand design and exceptional user experience for newcomers, clients and future clients, as well as contacts and advocates for your firm. But we can’t overlook the most powerful aspect of law firm website development and CMS management: You and your team.  When you invest in a top-tier website with us, we’re there for you every step of the way for the entire lifespan of your website. Robert Foley, COO, fSquared Marketing Some of your website’s most important features are ones th ..read more
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Best Law Firm Websites: Engage Your Future Clients with a Friction-Free Experience
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Lynn Foley
7M ago
Part 2 — A Guide to Peak Performance When your website makes a stellar first impression, visitors will want to stay and engage. But passing this first test is just the beginning. To truly outshine the competition, your website needs to make it easy for future clients to find what they are looking for, on mobile and desktop. A smoothly-functioning site will quickly guide them to relevant and compelling content—ultimately helping them make the decision to contact and hire your firm. Rob Foley, CEO, fSquared Marketing The imperative for a beautiful website that reflects your brand must ..read more
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5 Questions to Ask Before Choosing Your Law Firm Logo Design
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Rob Foley
7M ago
A new logo can mean many things for your law firm. Perhaps you’re part of a well-established firm looking to refresh, or a law firm looking to establish your first brand with a logo design that will define your business in an overly saturated market. Of course, you want to make the right design choice and there can be many factors that may sway you one way or another in your decision-making process. Perhaps your logo has a deeper meaning that is important for the design to portray. Either way, there are some other factors you should be taking into consideration when designing and choosing a lo ..read more
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5 Reasons to Use Video on Your Law Firm Website
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Rob Foley
7M ago
In 2022 the world is consuming more video than ever before. Over 720,000 hours of video are uploaded to YouTube every day. That’s 500 hours of video being uploaded per minute. Are you using video on your law firm website? Nowadays, a website without video is like an ice cream cone without any ice cream. 62% of businesses have jumped on the trend and use video marketing to promote their business. But only 28% of law firms take advantage of video marketing. That means that your law firm can still be an early adopter and an innovator in the legal industry. Still on t ..read more
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How to Create a Social Media Employee Advocacy Strategy for Your Law Firm
FSquared Marketing | Law Firm Strategy, Business Development & Marketing
by Rob Foley
7M ago
What is employee advocacy? Social media is an ever-changing space where companies, including law firms, must constantly evolve and evaluate their practices. One thing we know for sure is that in an era where audiences are tuning out brands and becoming more reluctant to engage with company updates, having a people-first approach is vital to your success strategy. This is where employee advocacy can help your law firm. Simply put, people tend to engage with other people more readily than they do with brands. In fact, 93% of people trust brand recommendations from friends and family ov ..read more
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