The Latest in Law Firm Marketing ..read more

By Dion Algeri and Robert Algeri During times of crisis, the world changes rapidly. Your website needs to adapt to the new reality ..read more

Episode 74 Series: LMA SIG Share-Out Episode Description: Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like. Speakers: Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries Sue Serna, Founder & CEO, Serna Social Vik Gupta, Marketing Technology SIG Co-Chair (moderator) Helena Lawrence, M ..read more

A Q&A Featuring Adrian Lurssen Reader data, when harnessed properly, has the power to open law firms up to new opportunities and spur innovation for long-established clients. Strategies & Voices recently talked with Adrian Lurssen — vice president and co-founder of JD Supra, a content distribution and data platform — about how he sees law firms use their reader data to support marketing and business development (BD). Here are his insights, including a few real-life examples and advice for the best ways to use such data ..read more

From the LMA Diversity, Equity and Inclusion (DEI) Committee As we close out celebrating Women's History Month, we reflect on those who came before us and, in cases like Tara Marshall’s, have inspired us to become who we are today. Marshall is a marketing manager at H5, a legal technology company that partners with law firms to bring AI-driven solutions to litigation and regulatory challenges. A resident of Montgomery County Maryland, she is also the 2021 director of diversity, advocacy and community engagement on the LMA Mid-Atlantic Regional Governing Board. Here, Marshall shares a story of ..read more

By Rachel Patterson Podcasts are a great way for a law firm to reach new audiences and showcase the firm’s thought leadership. After four years of producing podcasts with my firm, I’ve learned several tips and best practices for every stage of the process ..read more

By Helena Lawrence and Vikram Gupta For many, cell phones have become the primary tool for communication, including as a way to consume the news. According to Andrew Keller, global creative director at Facebook, the average person scrolls through 305 feet of data on their mobile device per day — the height of the Statue of Liberty ..read more

Episode 73 Series: LMA Leaders Episode Description: In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School.  They discuss the importance of women in leadership and provide tools  to help women strategically navigate their careers. Speakers: Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Ada ..read more

The Latest in Law Firm Marketing ..read more

Featuring Sally Schmidt, President at Schmidt Marketing, Inc. In honor of Women’s History Month, we’re spotlighting a woman law firm leader achieving success for her firm and making progress toward equality in the workplace. We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations ..read more