You hear it costs $7 million for a Super Bowl commercial that airs just one time. As an attorney overseeing your law firm advertising, you rule that out. Timeout! Don’t change the channel yet. Your law firm can still advertise during the Super Bowl—and gain real ground reaching new clients—with a local Super Bowl commercial. A local Super Bowl commercial costs thousands, not millions. It’s more expensive than a typical local TV ad, but it can play a powerful role in your law firm marketing for the year. A huge portion of your home market will tune in. The commercials themselves are part of the ..read more

As a Social Security Disability lawyer going to a NOSSCR Annual Conference, you can get the latest on regulatory changes, strains on the system, political trends and . . . How to make your practice more beneficial for clients and, frankly, more prosperous for you. That last point is the forte of Firmidable, the No. 1 Social Security Disability law firm marketing agency. At the NOSSCR Conference in Washington, D.C., in May 2023, the session by Firmidable President Nathan Chapman is a don’t-miss. Drawing on decades of experience in legal marketing for disability lawyers, Nathan can show you how ..read more

If you think TV lawyer commercials are just for daytime broadcast television, there’s a whole new TV universe you should know about, and its name is Connected TV. It has nicknames, too: CTV and even OTT, which is short for Over-the-Top TV. With its increasingly popular streaming video entertainment, Connected TV advertising has the potential to revolutionize the way plaintiffs’ law firms think about lawyer commercials. How so? Streaming lawyer commercials via OTT platforms provides a powerful and compelling hybrid option for law firm advertising, combining the greatest strengths of television ..read more

We welcome to the Firmidable family the respected workers’ comp law firm Taylor & Associates. Based in Phoenix but serving the entire state of Arizona, Taylor & Associates has been helping injured workers since 1975. To reach even more workers who need a workers’ compensation lawyer, Taylor & Associates asked Firmidable to create and manage a Paid Search advertising campaign. Bruce Rosenberg, the managing partner of Taylor & Associates said, “Firmidable ignited the most positive, optimistic and encouraging energy I have felt from my partners in many months. Everyone believes t ..read more

Law firms for injured workers can now tap into the most sophisticated digital, branding and advertising resources to support their mission and reach more potential clients because of a new alliance announced by Firmidable, a national workers’ compensation law firm marketing agency. Firmidable has joined forces with the Workers’ Injury Law & Advocacy Group (WILG), a national professional organization for workers’ comp lawyers, by becoming a member of The Advocates of WILG. The Advocates of WILG is a network designed to connect workers’ comp attorneys with specialized services to help their ..read more

How has COVID-19 changed SSDI applications and awards? Has the government drive to help the economy via stimulus checks and increased unemployment benefits dampened disability applications? This post will dive into those numbers—and what they mean for your law firm. But first, let’s add some context for Social Security Disability law firms seeking to grow their caseloads. If you read Firmidable’s blog post on how to measure the success of your law firm’s marketing campaigns, you know that evaluating law firm marketing depends on a large number of factors. How many leads did your legal market ..read more

How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to that answer, another question: What exactly should you be measuring? New cases, right? Of course, attracting new cases is the goal of any legal marketing campaign. But today’s post contains an interesting real-life story about a common measurement “mistake” at law firms. Avoiding this mistake can itself be a potent way to gain more new cases. One of Firmidable’s account managers recently met with a personal injury lawyer who ran television com ..read more

Google recently announced that it’s changing the way it ranks websites for 2021—including for law firms. The Google algorithm will now focus on a new metric called “page experience,” reflecting how the user interacts with your firm’s website. The update is set to go into effect in May, but some websites are already seeing changes in their ranking on search engine results pages (SERPs). Rumor has it Google will gradually adjust its algorithm over the next few weeks, so it doesn’t dramatically affect SEO rankings overnight. Bottom line: If you’re responsible for your law firm’s website, don’t a ..read more

Lawyer advertising on television is not like any other kind of marketing—as you probably agree. So in 2020, a year like no other, how has television advertising worked out for law firms? A recent article on the news site Law.com posed that very question to John Morgan, founder of Morgan and Morgan and Nathan Chapman, president of Firmidable. Morgan and Morgan is a personal injury law firm reported to be the nation’s biggest-spending legal advertiser. Firmidable is a 30-year-old niche marketing agency with legal clients from coast to coast. Morgan and Morgan is not a client of Firmidable. In f ..read more

Google has made a highly prominent digital advertising offering that lawyers, like you, need to know about: Local Services Ads (LSAs). LSAs offer you a brief ad in a box at the very top of Google search results—even above traditional Paid Search ads, and way above the links to organic website results. Local Service Ads stand out because they include attorney photos and a “Google Screened” badge as a potentially powerful signal of trust to your potential clients. This type of Google ad has been around a few years but previously was limited to other industries and markets. Now that Google has o ..read more