Legal Marketing Blog
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Legal Marketing Blog is a resource for lawyers, law firm marketing and business development. Follow the blog to learn how to create a marketing plan that aligns with your professional goals, foundational approach to legal marketing ie, a focus on relationships, reputation, referrals and repeat business.
Legal Marketing Blog
2d ago
Marketing is as broad of a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems, yet many lawyers seem unaware of the alternative view and solutions to them. All four marketing misconceptions we outline here can be traced back to this thought process. Misconception #1: Blogs are ..read more
Legal Marketing Blog
2d ago
People get weird around election season, especially when it comes to how they spend money on their business development. Marketing (and new marketing investments) come to a screeching halt. People have their eyes on the economy and a “wait and see” approach to what happens with the election. But why? There’s an odd misconception that ..read more
Legal Marketing Blog
1w ago
In February 2021, a high-profile law firm with brand-name clients was hit by an especially aggressive piece of ransomware. In a statement on its website, the firm said that hackers had gotten into a system containing sensitive personal information, although it did not specify how much of the actual data was accessed or taken. While this ..read more
Legal Marketing Blog
1w ago
You must know what you want to achieve with social media before you start marketing yourself on a platform. Most lawyers say they want the typical results such as likes, engagement, and followers. However, this leads us to the first two mistakes people make with social media: they have the wrong expectations and measure their success based on ..read more
Legal Marketing Blog
2w ago
Arguably the biggest hesitation lawyers have about doing more video content is that they don’t like how they look on camera. And that’s understandable since many of us are self-conscious about our appearance or the way our voice sounds. However, if your videos are part of your branding, you’re showing off exactly what people will ..read more
Legal Marketing Blog
2w ago
If you’ve looked into any kind of marketing for your law firm, you’ve likely been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and ..read more
Legal Marketing Blog
3w ago
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing. Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients ..read more
Legal Marketing Blog
3w ago
Lobbying is a term we normally associate with politics. According to dictionary.com, lobbying is an activity where you seek to influence someone on an issue. However, I believe there is a better way to go about lobbying for business than what we see in the political arena. As a business owner and marketer, you should ..read more
Legal Marketing Blog
1M ago
If there’s one thing that a lot of law firms (and small businesses in general) lack on social media, it’s engagement. This is particularly frustrating since all of the biggest marketing gurus claim that more engagement = more success on social media. So how do you make it happen for your firm’s page? Because social ..read more
Legal Marketing Blog
1M ago
A robust referral network is a lawyer’s best friend. Instead of spending a lot of time and money on generating new leads, clients are coming to YOU instead. It’s an absolute dream of an arrangement, but it doesn’t happen without laying the right groundwork. While participating in local networking events and keeping your information current ..read more