It’s 2022, and the importance of ad creative for user acquisition through Apple Search Ads can’t be overstated. Ever since the Cupertino-based technology giant strengthened the privacy protections on its operating systems, creative can be seen as central to its strategy of providing the right solutions for data-driven marketers, without privacy compromises. Two of the newest tools in the toolbelts of Apple Search Ads marketers are all about creative, even if it isn’t apparent at first glance. Both Search tab campaigns and ad variations using custom product pages are all about changing some of ..read more

As the marketing industry faces a slew of privacy-related changes, creative optimization — a way to influence campaign performance without user-level data — has become a mission-critical skill for any digital brand. Attributing successes and failures to ad creative is an effective way to drive results without user-level data. Today, we’re going to talk about one of the ways to link performance and creativity: creative tagging. As an example, we’ll use a made-up yoga and wellness app. Why, And How, You Should Analyze Your Creative There’s nothing wrong with trusting your designers. If you don ..read more

Following the leap in iOS 14.6 adoption over the past few weeks, marketers can no longer just ignore Apple’s AppTrackingTransparency framework. The majority of the users in most markets have already updated to ATT-enabled iOS versions, shifting available inventory towards SKAdNetwork attribution. It’s time to continue testing campaign optimization with limited reliance on user identifiers and gaining confidence in your ability to optimize based on available KPIs. So, following the release of our Playbook on iOS 14+ Facebook Campaign & Creative Testing  (and by popular demand), we are ..read more

The marketing industry has long since found itself addicted to data, even when the sheer abundance of said data made marketers’ jobs harder, not easier. We’re all “KPI-driven” and looking for “actionable insights,” but the fact that numbers appear on a dashboard does not mean they’re an absolute truth.  The provenance of the data we see matters not just because different sources can disagree but also because optimization requires understanding cause and effect. We need to trust the visualization of campaign performance and understand its caveats to optimize our activity correctly.  ..read more

In the eye of the hurricane, to quote Lin-Manuel Miranda channeling Alexander Hamilton, there is quiet. Four weeks have elapsed since the launch of iOS 14.5* and with it, the ATT (AppTrackingTransparency). And so far, the reaction of the marketing industry seems subdued. Contrasting the amount of pre-launch noise to what’s happening now, a bystander might assume that there was much ado about nothing. Yet, there’s no panic, no hair pulling, and many advertisers don’t even present their tracking prompts to significant parts of their audience yet. One of the likeliest explanations for the seeming ..read more

Bidalgo now shows SKAdNetwork install events on Google Ads. Using our knowledge of Google Ads interfaces and facing increasing customer demand, Bidalgo engineers have developed and deployed the solution in record time. As of late last week, Bidalgo clients can see SKAdNetwork conversion events from all major publishers. Following the release of iOS and iPadOS 14.5 last week, Bidalgo is helping some of the world’s largest advertisers adjust their online marketing workflows to better understand how their ads are performing. The fully customizable platform is built to support better decision-maki ..read more

Following the leap in iOS 14.6 adoption over the past few weeks, marketers can no longer just ignore Apple’s AppTrackingTransparency framework. The majority of the users in most markets have already updated to ATT-enabled iOS versions, shifting available inventory towards SKAdNetwork attribution. It’s time to continue testing campaign optimization with limited reliance on user identifiers and gaining confidence in your ability to optimize based on available KPIs. So, following the release of our Playbook on iOS 14+ Facebook Campaign & Creative Testing  (and by popular demand), we are ..read more

The marketing industry has long since found itself addicted to data, even when the sheer abundance of said data made marketers’ jobs harder, not easier. We’re all “KPI-driven” and looking for “actionable insights,” but the fact that numbers appear on a dashboard does not mean they’re an absolute truth.  The provenance of the data we see matters not just because different sources can disagree but also because optimization requires understanding cause and effect. We need to trust the visualization of campaign performance and understand its caveats to optimize our activity correctly.  ..read more

In the eye of the hurricane, to quote Lin-Manuel Miranda channeling Alexander Hamilton, there is quiet. Four weeks have elapsed since the launch of iOS 14.5* and with it, the ATT (AppTrackingTransparency). And so far, the reaction of the marketing industry seems subdued. Contrasting the amount of pre-launch noise to what’s happening now, a bystander might assume that there was much ado about nothing. Yet, there’s no panic, no hair pulling, and many advertisers don’t even present their tracking prompts to significant parts of their audience yet. One of the likeliest explanations for the seeming ..read more

Bidalgo now shows SKAdNetwork install events on Google Ads. Using our knowledge of Google Ads interfaces and facing increasing customer demand, Bidalgo engineers have developed and deployed the solution in record time. As of late last week, Bidalgo clients can see SKAdNetwork conversion events from all major publishers. Following the release of iOS and iPadOS 14.5 last week, Bidalgo is helping some of the world’s largest advertisers adjust their online marketing workflows to better understand how their ads are performing. The fully customizable platform is built to support better decision-maki ..read more