Mobile App KPIs: The Top Metrics to Measure App Performance
Apptentive » Mobile Marketing
by Chris Minnich
1y ago
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically  improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this. But there are tons of KPIs to choose from. How do you decide which ones are right for your app? It’s important to figure out what your goals are with your app first, then your top KPIs accordingly. We’ve compiled a comprehensive list of the most popular KPIs that mobile a ..read more
Visit website
How to Drive Mobile Customer Engagement and Increase Product Feedback
Apptentive » Mobile Marketing
by Madeleine Doyle
1y ago
Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few bran ..read more
Visit website
Build vs. Buy: When to Buy Software or Build It Yourself
Apptentive » Mobile Marketing
by Ashley Sefferman
1y ago
“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers.  Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges. In the case of software, the dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build ..read more
Visit website
App Ratings Prompts: When and How to Ask For a Mobile App Rating
Apptentive » Mobile Marketing
by Chris Minnich
1y ago
Over the past few years, many people in the development community have sounded off about “rating nags” and the “please rate me” dialogs that some apps show, with perhaps the most pointed critique coming from John Gruber, of Daring Fireball. He shared his frustration with the usage of ratings prompts and said: “I’ve long considered a public campaign against this particular practice, wherein I’d encourage Daring Fireball readers, whenever they encounter these “Please rate this app” prompts, to go ahead and take the time to do it — but to rate the app with just one star and to leave a review alon ..read more
Visit website
When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season
Apptentive » Mobile Marketing
by Madeleine Doyle
1y ago
If you’re reading this in December, that means you’re already in the thick of it with holiday campaigns and chaos. But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! Bookmark this page for next year’s insanity (and to remind yourself not to get down when your app store ratings look a little less-than-happy in the winter months). We wanted to know: Are customers happier in the summer? Grumpier in the winter? When’s the best time to solicit feedback? While we can hypothesize that th ..read more
Visit website
How to Build and Design a Successful App
Apptentive » Mobile Marketing
by Chris Minnich
1y ago
Building a successful app can mean big business. But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors.  You likely already know the challenges your up against, so let’s get right to it and talk about how to face these challenges head on!   What does a successful app look like? 1. A bright and compelling icon Top apps grab people’s attention with ..read more
Visit website
9 Top App Store Optimization Tools
Apptentive » Mobile Marketing
by Madeleine Doyle
1y ago
Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and acting on customer emotion is key to retention and improving long-term ROI. Today, we shift the focus toward making your app more visible to encourage downloads at the very top of the funnel with a three-pack of app store optimization tools we love. App store optimization, or ASO, plays a critical role in app discovery and customer acquisition. ASO requires an ongoing, data-backed investment from all app publishers. To help, there is a marketplace of app store optimization tools ..read more
Visit website
Apptentive Recognized as a Leading Software Solution on G2
Apptentive » Mobile Marketing
by Chris Minnich
1y ago
G2, the largest peer-to-peer software review site, recently released their full list of top performers for fall 2022. Apptentive customers made their voices heard in this latest round of awards, and showed our software solution some love! Apptentive earned badges in 10 different categories, our most awards ever in a quarter! Awards Apptentive has increased their award haul the past three quarters, culminating in 10 awards this fall. Apptentive’s badges spanned a variety of product categories: Winner: Highest User Adoption On G2’s Implementation Index, Apptentive had the highest customer adop ..read more
Visit website
The Top Mobile In-App Feedback Tools of 2022
Apptentive » Mobile Marketing
by Madeleine Doyle
1y ago
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” This is a valid question. With all of the economic uncertainty in the world right now, it may feel counterintuitive to be making any VoC purchasing decisions. But in truth, there’s never been a better time. Now, more than ever, your ..read more
Visit website
Apptentive SDK 6.0 Now Available for Android and iOS
Apptentive » Mobile Marketing
by Ryan Galloway
1y ago
Built from the ground-up, Apptentive SDK 6.0 includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. What’s new in Apptentive SDK 6.0 Closing the customer feedback loop When you directly respond to customers, you show them their feedback is valued and that they are driving meaningful change. Yet, research indicates 67 percent of respondents who leave feedback in a mobile app never receive a response from the company.  “When customers are heard from, and told as mu ..read more
Visit website

Follow Apptentive » Mobile Marketing on FeedSpot

Continue with Google
Continue with Apple
OR