Building Callouses
Impossible
by Joel Runyon
7h ago
When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually callouses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But callouses only develop in places you consistently test. Callouses on your...  continue reading >  ..read more
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New IMPOSSIBLE Gear is Here (End of Winter Drop)
Impossible
by Joel Runyon
2w ago
New Impossible Gear is here. Our product schedule is ramping up as we start scaling up this year. I’ll have more and more announcements about what’s dropping in our apparel lineup and in our custom formulas (new announcements coming soon). It’s been fun seeing our gear pop up in different corners of the internet. A...  continue reading >  ..read more
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If you’re lacking vision, try asking this question…
Impossible
by Joel Runyon
1M ago
If you’re lacking vision, try asking this question… I was talking with a friend about a pretty big business decision several months back. There were several directions they could go and while we were talking, I asked a question in the flow of the conversation: What’s the right way to do this? The answer was...  continue reading >  ..read more
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Creative Debt
Impossible
by Joel Runyon
2M ago
On Clearing Creative Debt In computer programming – the term “technical debt” is used quite a bit. The idea is that over time as you build something, you slowly accumulate technical debt. The idea is that you start by building something. Then you add something else on top of of it. Then you build something...  continue reading >  ..read more
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Type 2 Fun
Impossible
by Joel Runyon
2M ago
I’m not much for video games, but I think I still have quite a bit of “fun” – it’s just a different type of fun. It’s called type 2 fun. You might be familiar – you might not. Here’s what I mean. Type 1 vs Type 2 Fun In the endurance and outdoor world, people...  continue reading >  ..read more
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Sunday Sermon 1/52: Life is Short
Impossible
by Joel Runyon
2M ago
“Stop saying, I’d like to be this. I’d like to be that. Grab your f—king nuts and be it” I didn’t do an annual review this year. I had plans for one, but it seemed life had other plans for me this last month (more on that in a future newsletter). One thing that’s gotten...  continue reading >  ..read more
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I asked ChatGPT to help me come up with some ideas for my Impossible List for next year. Here’s what it came up with:
Impossible
by Joel Runyon
3M ago
I asked ChatGPT to come up with some new ideas for my impossible list next year. If you’re not familiar, ChatGPT is a new project by OpenAI designed to make AI content accesible in a chat format. I decided to ask it to help me come up with some new idea for my impossible list....  continue reading >  ..read more
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48 Hours of Nothing
Impossible
by Joel Runyon
5M ago
I went to a Getaway House for the first time in a few years a few weeks ago to do a quarterly retreat. I’ve been meaning to do a quarterly retreat and planning process but I seem to find a way to get out of it. Working hard is easy enough for me, but taking...  continue reading >  ..read more
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Vulnerability is Overrated
Impossible
by Joel Runyon
10M ago
Vulnerability is overrated. That’s it. That’s the tweet. Fun story – I actually sat down next to Brene Brown in a Portland classroom “greenroom” while we were both getting ready to do breakout talks at one of the first WDS events 10+ years ago. Great lady, and then next year she went on to give...  continue reading >  ..read more
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12 Things I’ve Learned From Running IMPOSSIBLE ® For 12 Years
Impossible
by Joel Runyon
10M ago
I was meaning to write this last month, but life came up. Some point over the past 6 weeks, Impossible turned 12. Wow! A lot has happened, from running my first triathlon, to an ultra marathon on every continent, to getting sued (twice), starting multiple businesses, getting in the best shape of my life, and...  continue reading >  ..read more
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