LS Digital has entered into collaboration with London & Partners, a business growth and destination agency in the UK, to amplify its foray in the region. This partnership will help LS Digital strengthen and consolidate its presence in the UK through events and promotions. Commenting on the partnership, Pawan Wankhede, Business Head (UK Operations), LS Digital said, “This collaboration is a testament of our commitment in the UK market where we are certain that LS Digital’s DMT solutions can provide tremendous value to businesses here. I look forward to this association with London & Pa ..read more

Wavemaker India, GroupM’s agency, has retained the integrated mandate for Luminous Power Technologies. Wavemaker has been entrusted with the brand’s traditional and digital media responsibilities since 2021. These include media strategy and planning, media investment, media activation, and content creation. The agency retained the mandate after a competitive multi-agency pitch. Wavemaker’s Delhi office will continue to oversee the seamless execution of all services for Luminous Power Technologies.   Neelima Burra, Chief Transformation Strategy and Marketing officer, Luminous Po ..read more

With the arrival of the first Monday of May, also comes the arrival of the Met Gala; The world's most prestigious fashion event. This year's theme for the Met was the 'Garden of Time', with the exhibit showcasing about 250 rare pieces from the costume institute's permanent collection.  While we were busy admiring attendees like Zendaya, Alia Bhatt, and Mona Patel, brands didn't miss the opportunity to cover the event in real-time on X (formerly known as Twitter). They used popular meme formats to make the event's coverage more engaging and relatable to a broader audience. By integrating ..read more

Ageas Federal Life has unveiled its new brand campaign film, 'Cradle to Crease', an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence. In today's rapidly evolving world, a child's future isn't as far off as it once seemed. Recognizing this, Ageas Federal Life's campaign highlights the importance of early financial planning for parents, using the example of Sachin Tendulkar's debut to illustrate its point. Building ..read more

The Food Safety and Standards Authority of India (FSSAI) recently asked all e-commerce Food Business Operators (FBOs) to ensure appropriate categorisation of food products being sold on their websites. FSSAI has noted instances of food products licensed under 'Proprietary food' - dairy-based beverage mix, cereal-based beverage mix or malt-based beverage, being sold on e-commerce websites under the category ‘health drink’, ‘energy drink’, etc. In a press release, FSSAI clarified that the term ‘Health Drink’ is not defined or standardised anywhere under the FSS Act 2006 or rules/regulations mad ..read more

Google has released a new policy that completely bans advertisers from promoting 'sexually explicit content,' which is defined as 'text, image, audio, or video of graphic sexual acts intended to arouse.' The new rule extends this ban to services that help users create such content, whether by altering an existing image or generating a new one. The new policy, set to take effect on May 30, prohibits advertising services that create or alter content to make it sexually explicit or contain nudity. This includes websites and apps that offer instructions on how to create deepfake porn. Although Go ..read more

Experience Commerce (EC), a digital agency within the Cheil Network, has announced that it has won the digital mandate for SAVSOL, the flagship engine oil brand of Savita Oil Technologies. This strategic collaboration designates EC as the exclusive digital agency for SAVSOL, entrusted with the pivotal mission of fortifying brand awareness and driving business growth through an integrated suite of digital, creative, and performance marketing services. As the appointed digital and creative agency for the brand, the agency is poised to strategize and curate tailored digital content aim ..read more

FMCG company Marico has disclosed its financial performance for the quarter ending March 31 (Q4) of the fiscal year 2023-24. Expenditure on advertising and sales saw a 7% year-on-year (YoY) increase, climbing to INR 226 crore, up from INR 210 crore in the previous year.  Compared with the third quarter, advertising expenses dropped by 8% to INR 246 crore in Q4. Marico recorded a 5% year-on-year (YoY) growth in its consolidated net profit for the March quarter, reaching INR 320 crore, compared to INR 305 crore in the corresponding period of the preceding fiscal year. Revenue witnessed a 1 ..read more

Godrej Consumer Products increased its advertising expenditure by 47.08% to INR 1,011 crore in the fiscal year 2024, compared to the INR 687.34 crore spent in the previous fiscal year. In the March quarter, the company raised its advertising spend by 32% year-over-year to INR 231.56 crore from Rs 175.31 crore in Q4 of FY23. However, there was an 8.6% quarter-over-quarter drop in advertising costs, with INR 253.35 crore spent in Q4 of FY24. The company faced a consolidated loss of INR 1,893.21 crore in Q4 2024, primarily due to impairment of brand and goodwill and loss on the sale of business ..read more

Steve Priya, the ad agency launched recently by former Executive Creative Directors at Wunderman Thompson, has announced its first major new business win - The Sleep Company. This account was won following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.  The Sleep Company is now entering a new phase of growth and diversification across Mattresses, Smart Recliner Beds, the newly launched ErgoSmart Chairs and Recliner Sofas. Steve Priya will be responsible for creating integrated marketing solutions across all product categories. Commenting on the partne ..read more