The festive season has always been a time of emotional connection for consumers and brands alike, in 2024, the automobile industry is no exception. It’s a period where big-budget purchases are considered to be auspicious. Keeping up with the spirit, automobile brands craft campaigns that attempt to resonate deeply with consumers, embracing the spirit of family traditions, hope, and new beginnings.  While consumers are willing to empty their pockets to purchase vehicles, there’s a shifting trend in their behaviour. As per reports, the average consumer considers key factors before pur ..read more

In a reimagination of Raksha Bandhan celebrations, FNP (Ferns N Petals) launched a digital campaign that beautifully captured the essence of sibling love. Aptly titled 'Door Ho Ya Paas, Rakhi Banayein Khaas', the campaign focused on how the deep connection between brothers and sisters transcends physical distance. The centrepiece of this campaign was an ad film where Raksha Bandhan served as a metaphor for showing love and belief. It showcased the bond between a sister and her brother, a passionate badminton player, where the sister sends a Rakhi not just for her brother, but for his badminto ..read more

Threads is developing a streamlined integration with Instagram, allowing users to share content directly from their Instagram accounts to Threads. App researcher Alessandro Paluzzi shared a visual example showcasing this new feature, which enables users to select from any posts or Reels shared on their connected Instagram account. The integration adds an Instagram logo in the composer options, presenting an overview of all Instagram posts for easy re-sharing. Post by @alex193a View on Threads This connection between the two apps makes sense, however, the nature of content posted on each p ..read more

Instagram has introduced a new 'Best Practices' section in its professional dashboard, offering tips and strategies based on research to help creators maximise their content efforts. Theplatform said in an official blog post, "Though anyone can be a creator, succeeding as one takes effort, time and the right information. That's why we're excited to introduce 'Best Practices', our new in-app destination that guides you with best practices, personalised tips and educational reels to help you understand how to grow your audience and strengthen your content on Instagram. Here, you can find best p ..read more

Ipsos has unveiled 'Ipsos Global Trends 2024' for businesses and brands, marking its 10th anniversary, one of the largest public surveys with 50,000 interviews in 50 markets, covering 74% of the world’s population and 90% of the world’s GDP. This broad coverage provides a comprehensive understanding of people’s shifting attitudes and values and how India Inc could capitalise on these opportunities. The India fieldwork was conducted on the Ipsos IndiaBus platform, covering both urban masses (via face-to-face interviews) and digital Indians (via online interviews) to provide a holistic picture ..read more

BORN HI, the integrated digital marketing agency has secured the digital mandate for LOANS24, a sub-brand of CARS24. This partnership aims to enhance the brand's online visibility and simplify the lending process for customers seeking auto and personal loans, along with credit card options.  As part of the mandate, BORN HI will oversee a range of digital marketing activities, including social media strategy and creative campaigns. By leveraging its experience in digital marketing, it will help the band reach and engage its target audience effectively.  Divanshu Saxena, AVP ..read more

Dentsu has released its ‘2025 Media Trends report’, titled ’The Year of Impact’. This edition, crafted by Carat, dentsu X, and iProspect, explores the profound changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement, expected to shape the media landscape in the upcoming year.  The report details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what dentsu defines as the 'Algorithmic Era of Media.' With over 40 pages of insights, the report outlines how brands can harness this new ..read more

So, you want to create a mental health campaign that’s as predictable as the plot twist in a Hallmark movie? Perfect! Whether it's World Mental Health Day or a month-long campaign, here’s your ultimate guide to ensuring your campaign fades into the background like an extra in a low-budget sitcom. Rainy windows, dark rooms & emo music  We get it. Mental health is sooo dark and mysterious, right? So make sure your ad looks like it’s shot inside a gothic mansion where the sun never shines. Think of every sad scene from a Karan Johar film – gloomy lighting, the protagonist gazing ou ..read more

The wellness industry is in the midst of a revolution. With consumers becoming more health-conscious and prioritising personal well-being, new-age wellness brands are springing up like never before. It’s no longer just about selling products—it’s about creating experiences, building lifestyles, and offering holistic solutions that resonate with an increasingly informed and demanding audience. From personalised nutrition to quick commerce, the market is fast-paced, competitive, and unforgiving. Navigating this whirlwind takes a leader who understands both the science of growth and the art of c ..read more

We are celebrating the eighth day of Navratri, where the colour pink reigns, symbolising love, compassion, and nurturing, each quality celebrated by Goddess Mahagauri. Wearing pink on this day is supposed to embody openness to love and kindness, bringing a calming effect and a sense of peace. But beyond this festive significance, the colour also holds a powerful place in the world of marketing, where its versatility goes beyond stereotypes. In this piece, we look at whether using colour in brand logos and messaging has succeeded in making brands seem approachable. A colour, defying boundarie ..read more