TAM AdEx's recent report summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - Auto Sector', the report provides an overview of advertising trends. Television - Ad Volumes  As per the report, Television ad volumes in the Auto Sector declined by 18% in the year 2023 over 2019. October 2023 have observed the highest ad volume share of 11.8% on TV for the Auto Sector. Cars were the top category on TV from the Auto sector with a 50% share of ad volumes in 2023. Among top advertisers, Maruti Suzuki India se ..read more

Since its inception in the 1970s, Earth Day celebrated globally on April 22nd has millions of people participating in a variety of activities to promote environmental sustainability. It's a day dedicated to raising awareness about climate change and promoting sustainable practices, such as tree planting, recycling drives, beach cleanups, and educational workshops. Earth Day is a day to take action to mitigate the damage caused by human activity. With our summers growing warmer, winters getting colder, and extreme weather conditions becoming more frequent and severe, climate change is affec ..read more

The dairy brand Nandini, affiliated with the Karnataka Milk Federation, has decided to sponsor the cricket teams of Scotland and Ireland for the upcoming ICC Men’s T20 World Cup 2024. According to MK Jagadish, the managing director of KMF, the teams will prominently display the 'Nandini' brand during the matches. This initiative aims to enhance the brand's global presence, especially in regions like the United States, Middle East, and Singapore, as stated by Jagdish. However, this move has faced criticism from TV Mohandas Pai, the former Chief Financial Officer (CFO) of Infosys, who questione ..read more

Cadbury Perk, one of Mondelez India’s brands, launches a playful campaign with Bollywood actress Alia Bhatt. Through a TV commercial, the brand encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’. With its latest campaign, crafted on the back of the brand’s purpose 'Take It Lightly,' it is on a mission to inspire individuals to approach life's twists and turns with humour and optimism. The ad starts with a group of friends sitting on a basketball court, watching their coach interact with one of the players, presumably giving in ..read more

Savvytree has announced the continuation of its partnership with Helios - The Watch Store under Titan in India. This marks the third year of the collaboration. Savvytree has played a key role in elevating Helios' online presence across various social media platforms. Tanya Khatter, Co-Founder of Savvytree, expressed her enthusiasm for the renewed partnership, saying, "It's a privilege to continue our association with Helios by Titan. The past two years have seen substantial growth and engagement for Helios on social media. Our team is committed to developing creative and impactful campaigns t ..read more

Hafele has announced its collaboration with the cricket legend, Sachin Tendulkar, as the brand ambassador for its Indian Subsidiary.  Revered internationally as the ‘God of Cricket’ and recognised worldwide for his outstanding performance over a career spanning 20 years, Tendulkar embodies excellence, integrity and a relentless pursuit of perfection – values that resonate with Hafele. As the new brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, maximising the value of space and inspiring customers to elevate their spaces with ..read more

foundit announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence worldwide.  The partnership was unveiled during a global virtual media meet in the presence of Sekhar Garisa, CEO foundit, Saurabh Srivastava, CMO foundit, Thomas Lund, Secretary General, BWF, Owen Leed, Director of Commercial and Communications, BWF.  Through this collaboration with BWF, foundit aims to tap into the excitement and passion surrounding badminton. This partnership will enhance foundit’s brand presence and enable it to ..read more

The recent commencement of the Indian Premier League (IPL) marked the beginning of yet another captivating season. Beyond the spectacle of matches and on-field excitement, the IPL serves as a significant driver of economic activity, fostering growth and engagement across various sectors.  As the IPL progresses, another notable player emerges in the economic landscape: the fantasy gaming industry. Leveraging the IPL's distinctive format and broad appeal, fantasy sports platforms are thriving during this lucrative period. Fantasy games, akin to sports betting, involve users creating fictio ..read more

JioCinema has hinted at a potential shift with a new subscription plan. Speculation is rife that this plan could offer ad-free streaming of matches and other content.  During the IPL match between Sunrisers Hyderabad and Delhi Capitals on April 20, an advertisement on X sparked curiosity among viewers. The ad teased a forthcoming change, stating, ‘Change is constant, but your plan doesn't have to be. A new plan coming April 25th.’ The commercial depicted a couple watching TV with sports commentary in the background, interrupted by the question, ‘To aaj kya plan hai?’ (‘What's the plan fo ..read more

In 1960, advertising agency director, Fred Papert, copywriter Julian Koenig, and art director George Lois joined hands to form advertising agency Papert Koenig Lois (PKL). Only two years into the game, the Manhattan-based agency ended up going public in 1962. By 1967, it was a major agency, with $40 million in billings and clients like Xerox, National Airlines and Procter & Gamble under its belt.  The agency going public started a trend as Ogilvy & Mather launched its initial public offering (IPO) in 1966, eventually bought out by WPP in 1989. WPP went public in 1985 and has grow ..read more