It’s no secret that a business needs to learn as much as possible about its audience. Market research has been around for a long time, well before social media and the internet. Today, however, as more and more people spend time on sites like Facebook, Instagram and Twitter, it has become extremely important to track the multitude of conversations that take place on these platforms. Social listening has become one of the most important ways to track and engage with your audience. What is Social Media Listening? In earlier times, people often congregated and gossiped in town centers and marketp ..read more

No matter what business you’re in, it’s a safe assumption that the vast majority of your customers are using social media. Most businesses now have some kind of social media presence, whether it’s a basic LinkedIn profile or a huge footprint with multiple brand accounts across different platforms. However, to reach a wider audience and engage with your customers, you need a well-planned strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business. The Importance of Social Media Here are some of the main benefits that bus ..read more

If you’ve previously attended one of our annual Social Summits in New York, London, or San Francisco, you’ll know what inspiring and informative events they are. Because of the challenges of this year we were unable to do another live event, so instead we created the Meltwater Social Media Festival, and we called it a festival because we think this year, of all years, social deserves to be celebrated. The two day event began on October 6th with the second day taking place on October 13th – for which you can register here, or if you’re already registered you can go straight to the event hub. Da ..read more

Connecting with an audience on social media and converting them into loyal customers is challenging, but highly rewarding. One thing most successful brands have in common is that they’ve learned how to build a community around their business. They go beyond just selling products and instill their brands with a meaning that makes people want to participate and spread the word. In this guide, we’ll be looking at the essential qualities it takes to build and manage a community. Why It’s Valuable to Build a Community Creating a community is a little different from typical selling or marketing. At ..read more

Social media has become central to any digital marketing strategy. No matter what type of business you’re in, you can be sure that most of your customers are using sites such as Facebook, Instagram and Twitter. Having a Facebook page today has become as important as having a website. With so many social media platforms and features, it becomes even more challenging to accurately track your results. Social media reporting is an essential, though sometimes underappreciated aspect of the equation. Of course, social listening, analytics and management platforms like Meltwater Social can do a lot o ..read more

Los gerentes de las redes sociales representan y promueven a la marca en el mundo digital, pero para que ellos mantengan la buena reputación de la marca y atraigan a los consumidores es importante que ellos entiendan la importancia de planificar sus estrategias digitales. Todo el contenido que se publica en las redes sociales necesita ser parte de una visión y una meta principal que un gerente tiene definido desde el principio. Para realizar esto, es vital que los gerentes de redes sociales entiendan la importancia de la planificación de campañas. Desde el principio, las campañas pueden ser op ..read more

Just about every business today understands how central social media is to connect with any audience. People are spending more time on sites such as Facebook, Instagram, Twitter, and LinkedIn than ever before. Yet even if you use social media every day for marketing, customer service or brand building, you may not be taking advantage of a crucial practice called social media listening. What is Social Media Listening? Social media listening, also known as simply social listening, is the practice of paying attention to conversations that are relevant to your brand and industry. While most activi ..read more

Using Social Media Analytics As your customers spend more and more time using social media, you need to find ways to better engage with them. Both advertising and organic content on sites such as Facebook, Instagram, Twitter, and LinkedIn are highly competitive fields. Social media analytics is therefore essential for finding out more about your audience so you can connect more effectively. Let’s look at some analytics guidelines that will work in 2020 and beyond. Why Social Media Analytics is So Important Everyone talks about how fast social media sites are growing. The flip side of this is t ..read more

Many businesses need to remain very active on Facebook, Instagram, Twitter, and other social media platforms, but find it challenging to establish an effective protocol to manage all of their social campaigns and their associated tasks. As is the case, social media management has become an essential skill today, especially when your customers are spending so much time consuming content on social media sites. Developing a Social Media Management Protocol Managing your social media campaigns involves many factors. The first step of this is to develop and employ a strategy for posting, for engage ..read more

Pinterest is a social media platform that is ideal for sharing images of products, places and activities. Even if you’re familiar with Pinterest, perhaps using it to promote your business, you may not realize that the site now supports video. In 2019, Pinterest rolled out this feature, allowing users to post video pins and video ads. Until recently, pins have been photos or other static images. In order to change this perception, Pinterest recently published a guide to creating Breakthrough Video on Pinterest. Let’s look at why video can be such a powerful strategy on this growing visual platf ..read more