Using a social listening tool to monitor international natural disaster-related conversation Recent Storms: December 2023 to March 2024 Since December, the world has had several cases of severe weather, including the recent bout of thunderstorms and tornadoes that swept through the Midwest and Northeast of the United States at the end of February. With these actual storms came figurative torrents of posting on social networking sites: in total, between December 1st, 2023, and March 1st, 2024, unique posts that mentioned “tornado” numbered over 3 million ..read more

Trend analysis reports utilizing social media listening data provide examples that can highlight the population's changing interests in products and services. This blog reviews three examples of how trend analysis can showcase increases in particular types of social conversations and how a brand might respond to them ..read more

If you want to plan out a successful social media campaign but aren't quite sure where to start, don't worry! This blog has you covered. We break down the five steps needed to create a solid social media strategy to help you launch your winning campaign and glean results. Those steps are ..read more

Our latest eBook reviews many facets of the entertainment industry, including movies, TV shows, sports, and video games. We tap into social and consumer insights from the Infegy product suite to understand trends, audience changes, and the conversations around each section. Take a look at how we found changing consumer and audience preferences and gleaned insights from this large and dominant industry ..read more

Oftentimes, the terms “social listening” and “social monitoring” are used interchangeably, and while both strategies share similarities, there are also some significant differences between the two. The strategy that works best for you depends on your particular goals. In this blog post, we highlight the differences between social listening and social monitoring in an effort to prevent our audience from inadvertently engaging the wrong type of social platform. We also highlight the value of incorporating both approaches into your overall marketing strategy ..read more

When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience ..read more

Infegy prides itself on the fastest social listening platform with a foundational diverse dataset. Since our beginning in 2007, social channels have continued to proliferate and we have made sure that our dataset reflects these new channels where consumers are discussing products and topics of importance ..read more

In business, as in life, hindsight is 20/20. However, the benefit of looking back on past experiences is that it allows us to apply the lessons we’ve learned to improve future outcomes ..read more

Abstract In this technical blog, we examine the trajectory of how businesses leveraged social media for earnings. This essentially coincides with the development of online advertising since 1994. While the monetization of the internet still centers around online advertising, the ways businesses advertise online has undergone two major evolutions, and is now at the genesis of a third new phase. We begin this study with the first online advertisement in 1994, and proceed through online advertising strategies utilized in 2022 ..read more

Abstract In this technical report, we survey some now-common social media features, and examine the way they migrated across multiple social media platforms. We focus on five examples that are so ubiquitous now, that they are embedded in social media user-experience and culture: the internet cookie, the infinite news feed, the hashtag, the “Like” button, and the disappearing image or video. In discussing each feature, we identify the inventor, the origin-story of the feature, and the impact each feature had on the greater social media ecosystem ..read more