Understanding which areas to explore on the tech horizon can be tricky – and this is where tech scouting comes in. Market intelligence informs this effort, helping businesses see beyond the buzz (or lack thereof). And fintech scouting around blockchain technology offers intel on a lucrative niche to explore. Although we don’t hear much about blockchain in the news lately, the financial services industry continues to track potential use cases powered by this technology. This is smart, as there are many. And we’ll show how businesses can use NetBase Quid to sort out: Applications of blockchain ..read more

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in today’s business landscape. Here we’ll explore some ways that brands can employ Quid Social for a competitive intelligence win. We’ll use Quid Social to open up a window into brand possibilities by looking at: Peloton pushing past the competition. Men’s grooming brand Manscaped making smart moves. And why consumers are running to Ros ..read more

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI through building upon what works – and discarding what does not. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit The importance of understanding your audience. Why and when you should revisit your branding. Analyzing your social media channels. Measuring your ..read more

No one works in an office anymore – not in numbers that make sense to justify renting space, at least. And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space – assuming they’ll use it at all! Some businesses have big plans, while others seek an exit strategy. In this piece, we’ll explore each by way of market intelligence revealing: How a rushed option has become THE option – working remotely takes over Abandoning physical offices for digital ones Adapting to the new norm – malls and office buildings reimagined An ..read more

The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence-informed effort. #LaborDayOn Effort Helping Consumers Find Jobs Citing the 25 million out of work Americans, Red Wing Shoe Company is asking other companies to join in their #LaborDayOn effort and post open jobs this Labor Day for consumers to apply to. It’s a smart move. When explo ..read more

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. Sounds like a simple, short list of tools to come up with, right? It’s not, of course. And your company’s needs will be unique and largely driven by whatever industry category you inhabit. But, we have a top ten list that should get your market intelligence efforts moving in the right direction. Your brand requires a Martech St ..read more

At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why brands shouldn’t get complacent in their market research with a focus on: Ways in which 2020 predictions where a bit off. How pandemics can defy planning. Having emerging trends at the ready when it’s time to pivot. And here are some stats that no one saw coming last year: So far this year, 26 major U.S. retailers have filed f ..read more

There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid Social to the rescue! It protects brand health in a multitude of ways – and we’ll explore a few of them below! With condensed coverage of thousands of stories within mere minutes, Quid delivers visual insights into how numerous media narratives relate to one another. It monitors the rise and fall over time of any given subject that resonates with target consumers. And this proves to be extremely useful in numerous use cases, including: Learni ..read more

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in these lonely pandemic times, there are ways to shine through and generate good feelings. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too! Expanded Results for Social Mood & Market Intelligence Insight Our yearly love lists are always a must read, and this time around we’ve significantly expanded its coverage capabilities ..read more

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID, this intel can be brand-making, or breaking! NetBase News adds LexisNexis resources to sharpen the image – giving way to details that would be missed using other means. Brands no longer need to switch back and forth between different intel finding software – NetBase is a one stop shop. We’ll explore how: Paying attention to shi ..read more