How Responsive Is Your Mobile Donation Page?
NextAfter Blog
by NextAfter
2w ago
Your social media engagement is growing. The engaging content you’ve been posting has more likes and comments than ever before. But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? You’re not alone. Since 2017, mobile traffic has made up the majority of web traffic1, but only 28% of donations are made on mobile devices2. If more people are using their phones than their computers, why isn’t this number higher? As I started my research for the ​​Nonprofit Mobile Donation Experience Research Journal, I hypothesized that nonprof ..read more
Visit website
Donor Engagement: Insights to Align With Your Donors’ Interests
NextAfter Blog
by NX Unite
2w ago
The quest to attract new donors and maintain the support of current ones challenges all nonprofits; therefore, it’s crucial to take time to reflect while formulating an engagement plan. Focusing on the basics of donor engagement has the power to increase the overall involvement and quality of the connection between your nonprofit and your supporters. Rebekah Josefy, Vice President of Client Services at NextAfter, joined NXUnite’s  “Engaged and Excited: Supporter Engagement Beyond Donations” panel. Fellow engagement experts, Rachel Kestner of VolunteerMatch, Wes Goldstein of Mobilize, and ..read more
Visit website
Does adding specific details lead to more emails?
NextAfter Blog
by NextAfter
3w ago
A look at how listing out articles in an eBook impacted email acquisition rate A big driver for Hoover Institution is providing content–eBooks– for downloaders. Hoover Institution tested if adding specifics of an eBook for the potential eBook downloader would actually entice them to sign up. Hoover institution took two variants to advertise a content offer to acquire new emails. The experiment–ran on a landing page–tested if adding value prop copy for better context for the potential eBook downloaders would increase email signups. The control copy (highlighted below) had a less specific approa ..read more
Visit website
A Look Inside Testing & Optimization at charity: water
NextAfter Blog
by Riley Landenberger
1M ago
Our team caught an interesting experiment logged in WinstonKnows recently from our friends at charity: water.  The experiment – ran on charity: water’s main donation page – tested a hero image and headline more focused on helping and supporting an individual child, versus a hero image focused on the general water crisis. For context, here are the two test versions: Megan Toscano, Director of Performance Marketing at charity: water, connected with me to provide more context to the test and further share her experience not only in testing & optimization for online fundraising, but her ..read more
Visit website
A/B Testing Turkey?
NextAfter Blog
by Tim Kachuriak
1M ago
Yes, that’s right. I ran an A/B test this year on my family’s Thanksgiving day turkey(s). But before I get into the juicy details of how all of this has direct application to your digital fundraising program, let me ask you a few questions (and feel free to reply with your responses): Roasted turkey, smoked turkey, or fried turkey? Dry brine, wet brine, or no brine? Stuffed with stuffing, stuffed with aromatics, or no stuffing at all? Flavor Injections? These are questions I wrestle with every year around this time. And the problem is, I can’t just answer these questions based ..read more
Visit website
Bust Through Writer’s Block and Craft More Engaging Appeals with P.A.S.O.
NextAfter Blog
by Patrick Kitchen
1M ago
We’ve all been there before …  You sit down at your desk. Take a sip of your drink. And open a new document. You straighten your back, take a deep breath, and poise your fingers over the keyboard. You’re ready.  The cursor blinks. A thought bubbles up. You reach for a key, ready to strike, and pause.  The thought is gone. You take another sip of your drink and begin wondering if a tomato could really be a fruit.  Twenty minutes later, as you’re browsing Caprese salad recipes, you remember the appeal you sat down to write is due to go out in just a few hours.  You retur ..read more
Visit website
Bust Through Writer’s Block and Craft More Engaging Appeals with P.A.S.O.
NextAfter Blog
by Patrick Kitchen
1M ago
We’ve all been there before …  You sit down at your desk. Take a sip of your drink. And open a new document. You straighten your back, take a deep breath, and poise your fingers over the keyboard. You’re ready.  The cursor blinks. A thought bubbles up. You reach for a key, ready to strike, and pause.  The thought is gone. You take another sip of your drink and begin wondering if a tomato could really be a fruit.  Twenty minutes later, as you’re browsing Caprese salad recipes, you remember the appeal you sat down to write is due to go out in just a few hours.  You retur ..read more
Visit website
“My flight attendant knows more about fundraising than most fundraisers…”
NextAfter Blog
by Tim Kachuriak
2M ago
I was boarding a flight home from St. Thomas in the US Virgin Islands recently. Not sure if you have ever been, but I highly recommend (just not during hurricane season). Anyway, being a small island, they have a small airport: one terminal, no jetways, so you have to walk onto the tarmac and walk up the stairs to board your flight. If you are old enough to remember the TV show Fantasy Island— think that kind of vibe. Anyway, I had just boarded the flight headed for home and noticed that two of the flight attendants were having what seemed to be a frustrating conversation with each other. I co ..read more
Visit website
“We aren’t renewing donors we acquired online last year as we have in the past…”
NextAfter Blog
by Greg Colunga
3M ago
A few weeks ago, I was preparing for a client call and asked my contacts at the organization what their most pressing question was so that I could come prepared to discuss it with them during our standing weekly meeting. Their question was: “We aren’t renewing donors we acquired online last year as we have in the past… what should we do to fix that?” When I saw their response, I smiled because lots of clients and organizations have been asking this exact question this year. I should have known better… of course this would be the question they wanted me to answer. First, I wanted to know how ma ..read more
Visit website
What’s Going On With Facebook Ads Pre-Midterm Elections?
NextAfter Blog
by Rebekah Josefy
3M ago
With spooky season in full swing, let’s take a moment to make sure your ads—and potential subscribers or donors along with them—don’t disappear like ghosts on Nov. 1. If you’re running Facebook ads in a special category (think social issues, elections, or politics) then you might want to take note of a few upcoming restrictions. I’ve included a link at the end of this blog post where you can read the rest of the disclaimer. But essentially Meta has told us so far that “from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022 no new ads about social issues ..read more
Visit website

Follow NextAfter Blog on Feedspot

Continue with Google
OR