December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. The breakout star of The Mandalorian, Baby Yoda, particularly conquered everyone’s hearts. Want to stay on top of similar pop culture moments? Discover content inspiration Here’s your monthly roundup of the most engaging brand posts on social, ones that stood out to us while curating #UnmetricBrandStars. For your furry friend. Aldi UK came up with cute teepees for pets, sending dog and cat owners into a right tizzy! This was their most engaging post in December ..read more

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. We analyzed the most engaging Pongal posts on social media in 2019 and noticed that the majority of brands took the traditional route of wishing their fans with various Pongal greetings. Brands also ran contests, offered discounts, and indulged in promoting their products with a Pongal twist to impress their audience on social media. Reliance Trends’ post on their Pongal offer engaged the most in th ..read more

Social media audits pose a great opportunity to help you understand the relationship your brand has with its audience. It helps you identify gaps and gives you more clarity on how your brand performs across several social media networks. Why perform a social media audit? Social media audits are performed to review your social media profiles, establish what’s being done, and identify gaps to be addressed. This process will help you understand where things stand and where you want to be. Taking the time out to perform a social media audit will benefit you to make more informed business decisions ..read more

November is the month of Christmas decor put up a little early and a whole lot of Mariah Carey and Micheal Bublé everywhere. Brands too piped in with Christmas-themed posts, contests, and giveaways. If they weren’t posting Christmas greetings, they were participating in popular memes, publishing brand-related posts, and conducting giveaways. DISCOVER CONTENT INSPIRATION Here are a few posts that stood out to us while curating #UnmetricBrandStars. Who knew in-flight meals could look this good? Now that our tastebuds are all sophisticated, airline meals need to up their game too. This photo of E ..read more

In this article, you are going to learn the first part of doing social media analysis. I personally think it’s the most important part of any analysis because it lays out a path to follow. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. There is some truth to that. But it’s also a myopic view. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Today, influencers are doing the same thing. They know that for the vast majority of people, a larger audien ..read more

Children’s Day is the perfect time for brands to strike a chord with their audience. Brands utilize this time of the year to come up with innovative social media campaigns by being nostalgic and reminding fans of their childhood memories. We noticed brands like Fashion at Big Bazaar, Bewakoof, Nykaa, and Zomato India engaging with their fans by bringing back their beautiful memories of the past. Contests, product-related posts, wishes, and CSR-related campaigns were the other popular and engaging types of Children’s Day posts that worked well for brands. The top post from last year came from ..read more

As always, brands went all out on social last month too. While it was Halloween month with many themed posts being published, brands also made sure to post a variety of engaging content. Puns were said, contests played, and everyone’s day made.  SIGN UP FOR A DEMO Here are a few posts that stood out to us while curating #UnmetricBrandStars. Oh, Lewis! Deliveroo proved how to make proper use of a celebrity collaboration by not only working with Lewis Capaldi on a video but also capitalizing on it to run a giveaway! This was Deliveroo’s most engaging tweet of October. https://twitter.com/De ..read more

We’re thrilled to announce that Unmetric has joined the Falcon.io & Cision family. Falcon.io, a subsidiary of Cision, is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. This is great news for customers of both Unmetric and Falcon. Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we se ..read more

Veterans Day is when brands take it to social media to honor veterans with special greetings, offers, and more. According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. This earned them over 2 million interactions. We’ve seen some great Veterans Day social media posts and campaigns in the past from top brands like Jeep, Under Armour, Harley-Davidson to name a few. If you’re planning your Veterans Day social media campaigns, now is the right time to start your 2019 campaign. Read through the list of the top 15 most engaging veterans ..read more

There was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images. But the itch remains, more so than ever, to get their hands on the latest brand apparel. Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content ..read more