In recent years, short-form content has dominated most social media platforms ..read more

You’ve probably heard that data is the new oil. It’s true, but it falls short as a metaphor. Data isn’t just something that is mined and sold—it is a resource that allows brands to sharpen their strategy and personalize their messaging. But above all, it allows them to understand their audience on a whole new level.  ..read more

LinkedIn is arguably the best place to connect with other professionals. If you're in the B2B space, it's for sure the best place to connect with buyers ..read more

As a B2B marketer, which channels are you using to generate leads and drive sales for your business ..read more

Twitch is a name that's been buzzing around the digital world for a while now. Launched in 2011, this platform quickly rose to fame, primarily as a haven for gamers. But what exactly is Twitch?  ..read more

With the rise of social media today, PR campaigns have taken a new face. Companies are logging into various social platforms to engage with their audience and broaden their reach ..read more

2.35 billion people interact with reels every month. It's a number that's hard to ignore, a testament to the growing importance of video content in our digital lives.  ..read more

Launched in July 2023, Instagram Threads is the new social media platform that has taken the industry by storm. Unless you’re living under a rock, chances are you have heard of this new launch by Meta ..read more

LinkedIn is a social media platform that has evolved quite a bit since its inception. Once thought to be only a network for professionals looking to connect with employers, LinkedIn has expanded into a powerful social network for all types of businesses, industry leaders, and professionals looking to connect and collaborate for an almost infinite number of purposes.  ..read more

If you’re into business marketing and haven’t started making video content yet, now is the best time to start. Video outperforms other marketing tools by a wide margin - according to Biteable, 74% of marketers think video has a better ROI than static images. By far, the most popular video sharing platform is YouTube, with over 37 million channels with content. In fact, your competitors could be among them ..read more