This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments. Being an environmentally-focused beauty or wellness brand means constantly hitting roadblocks in the pursuit of true sustainability.  Like the science that powers it, being “sustainable” is a moving goalpost that requires constant attention and more resources, compared to brands that don’t pr ..read more

Data for this index was collected by Dash Hudson. Table of contents Introduction Methodology Industry cross-collaborations increase and influencers seek natural partnerships Still images and carousel ads receive more attention than Reels on Instagram Long-form videos garner more engagement than Shorts Follower engagement on Instagram is the opposite of engagement on YouTube  Tutorials are the most common type of sponsored post, but giveaways bring the most engagement The future of brand sponsorships focuses on community Introduction Social media platforms reach large audiences, but fos ..read more

This story was first reported on and published by Glossy sibling site Modern Retail. Universal Standard is looking to take its mission of inclusive fashion a step further through a revamped clothing exchange program. This week, the apparel brand is rolling out an expanded version of its size exchange program called Fit Liberty. Fit Liberty, which started as a pilot program in 2017, allows shoppers to swap out apparel like tops and tees, denim and athleisure for the same item in a different size up to a year after purchase. It’s free to participate in the program and Universal Standard cov ..read more

What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company’s trajectory for years to come?  During the Glossy Beauty Pop event in Los Angeles this week, senior reporter Sara Spruch-Feiner hosted a panel with three top brand leaders in the body, skin and makeup spaces to learn just that.  This is a member-exclusive article from Glossy. and subscribe to continue reading content like this ..read more

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments. In the increasingly environmentally conscious marketplace, the term “greenwashing” has emerged as a critical concern. Greenwashing occurs when a company misleads consumers about the environmental benefits of a product or service.  “Greenwashing is really about marketing, which is why it’s par ..read more

While other fashion brands are embracing “cowboy culture” as a momentary trend, Wrangler has made the Western aesthetic core to its identity. Along with other denim brands like Lee, the nearly eight-decade-old denim brand is owned by Kontoor Brands. Its current focus is capitalizing on the cowboy trend with a series of collaborations. The latest is a collaboration with Diamond Cross Ranch, an iconic ranch and event space in Jackson Hole, Wyoming. The collection includes mostly apparel, rather than denim, and features branding and designs inspired by Diamond Cross Ranch’s 112-year history. Mark ..read more

In 2021, when “clean” makeup brand Saie Beauty was getting requests for merch, it answered with a collection of curated vintage pieces embroidered with the brand’s name. The intention was that fans of the brand, which launched in 2019, could wear their affinity in a unique way. “Most merch you see is fast fashion, which is incredibly harmful for the environment in the way it’s made and dyed and produced and discarded,” said Laney Crowell, founder and CEO of Saie. Since then, the brand has released new collections of branded vintage styles every quarter. They’re sold on its e-commerce site on a ..read more

Last week, a series of sales drops, regulatory decisions and trade disagreements hampered the plans of several companies across the luxury industry. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter Luxury’s difficult week The struggles in the global luxury market continued last week. In the U.S. and the rest of the world, luxury companies reported being stymied by lowered sales, reduced demand in important markets, a ..read more

To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Suddenly, no outfit is complete without a belt. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture ..read more

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi is joined by Glossy managing editor Tatiana Pile and Digiday Media audio producer Sara Patterson to break down some of the biggest fashion news of the week. Viewership of women’s basketball skyrocketed last year, with the women’s NCAA championship game eclipsing the men’s counterpart. So, on this special episode, Sara and Tatiana give a report from the Orange Carpet at the WNBA Draft. We also talk about the growing popularity of women’s sports and the potential impact on fashion as these players secure major brand deals ..read more