Do you use influencer marketing to promote your business? You are not the only one! Influencer marketing is increasingly widespread in Canada: influencers, Instagramers, and YouTubers with a mass following are now solicited by businesses to promote their products and services on their online platforms. However, in order to avoid unpleasant surprises, it is important to negotiate a contract between your business and the influencer who will be promoting your products or services. Here are 5 elements to address in your influencer marketing agreement. Of course, this blog post constitutes legal in ..read more

Have you decided to sell and / or manufacture non-medical masks in the midst of the COVID-19 pandemic? Your altruism and cooperative spirit are commendable! However, it is important to be aware of the legal obligations that could arise from selling and manufacturing non-medical masks. Here are 3 legal elements to keep in mind in order to take the necessary precautions to avoid being held liable as a manufacturer or seller of non-medical masks. Of course, please take this as legal information and not legal advice. If you have any questions regarding liability flowing from the sale and manufactu ..read more

The busiest shopping days of the year are right around the corner! If your business is planning on offering online Black Friday and Cyber Monday deals to your customers, it is important to be fully prepared not only business-wise, but legally as well. Here are 4 legal issues to keep in mind should your business wish to offer Black Friday and Cyber Monday online deals. Of course, this blog post constitutes legal information and not legal advice. If you have any additional questions regarding the online sale of products or services, or on how to operate an online business in general, do not hesi ..read more

Is your pet insta-famous? We often address the legal side of influencer marketing on this blog, as it has become a very popular way of doing marketing online. However, we’re starting to see the rise of a new kind of influencer: the pet influencer. Believe or not, there are just as many legal aspects to think of when it comes to your pet’s online presence as there are for regular human influencers. Here are 4 legal elements you should keep in mind when growing your pet’s brand. Of course, please take this as legal information and not legal advice. If you have any questions regarding pet influen ..read more

Trademarks is a topic that often comes up during my legal consultations. There are many myths regarding trademarks and a lot of misunderstanding when it comes to their utility. Regardless, trademarks are a very important intellectual property asset you should not be taking for granted, especially if you put a lot of time and money into your branding. Because they’re so important, I couldn’t possibly avoid talking about the upcoming amendments to the Trademarks Act. Those amendments will come into effect on June 17, 2019 and will impact various aspects of the registration process. I therefore t ..read more

Drinking more water, going to the gym, waking up at 6 AM: you’ve seen these resolutions before. While personal resolutions are great, don’t forget to take care of your business! Here are 4 business resolutions to help you meet your goals this year. Of course, please take this as legal information and not legal advice. If you have any questions regarding legal steps to take to reach your resolutions, send me an email at info@artylaw.ca.   #1 Develop your visual identity A strong and recognizable visual identity for your business can be a very powerful tool to distinguish yourself from your com ..read more

If you haven’t noticed already, I really enjoy exploring niche practices or niche legal issues on the ARTY LAW blog. I’ve recently been contacted by some entrepreneurs in the health/wellness industry and thought it would be interesting to address the legal issues in those fields. First topic: yoga. Whether you are a yoga teacher or a you own a yoga studio, you must have written contracts in place. Here are 4 elements you should be addressing in a yoga teacher agreement. Of course, please take this as legal information and not legal advice. If you have any questions about yoga teacher contract ..read more

From payment processing to keeping an accurate inventory, a lot of things go into running an e-commerce store. Unfortunately, the legal side of this type of business is often forgotten by e-commerce owners. While you may think having a clear return & exchanges policy is enough, there are plenty of other contracts you should be using for your online shop. Here are four of them. Of course, please take this as legal information and not legal advice. If you have any questions about essential contracts in e-commerce or the legal aspects of having an e-commerce, send me an email at info@artylaw ..read more

Podcasts: everyone’s been listening to them and everyone’s thinking about starting one. As with many creative projects, there are legal issues that you need to be aware of as a content creator. Not sure what I’m referring to? Here are 4 legal aspects of having a podcast you need to think about. Of course, please take this as legal information and not legal advice. If you have any questions about the legal aspects of having a podcast, send me an email at info@artylaw.ca.   #1 Sponsors Of course, one of the main ways you can monetize your podcast is through sponsorships. It is extremely importa ..read more

As an artist, one of the first big agreements you will most likely be signing is with a manager. This individual will become one of the most important people in your team. You should therefore not take negotiation with an agent lightly. I have personally witnessed some horrible management contracts and thought it might be useful to give you some cues regarding such business agreements. If you are about to sign a management agreement, here are five things you should think about. Of course, please take this as legal information and not legal advice. If you have any questions about agents (negot ..read more