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Side Hustle Pro
2,731 FOLLOWERS
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women..
Side Hustle Pro
3d ago
Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward.
In this episode I share about:
Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself
Foc ..read more
Side Hustle Pro
1w ago
This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.
In this episode I’m sharing:
Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
Thinking Outside the Box: Exploring non-traditional sponsorships ..read more
Side Hustle Pro
2w ago
This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions.
In this episode she shares:
How to be professionally selfish and achieve your dream salary
The risks she’s taken by pivoting often in her career, and how they’ve paid off
Her journey from corporate, to coaching as a side hustle, to launching her podcast and ..read more
Side Hustle Pro
3w ago
This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine.
In this episode she shares about:
Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career
Paving the way for dive ..read more
Side Hustle Pro
1M ago
This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.
In this episode she shares:
How intentionally creating a community through word of mouth was the foundation to building her customer base
The startup costs and how she’s been able to be profitable in the first year
The importanc ..read more
Side Hustle Pro
1M ago
This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.
In this episode she shares:
How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
Why she doesn’t solely rely on ..read more
Side Hustle Pro
1M ago
This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls.
In this episode I’m sharing:
My key habits to staying balanced in my work, motherhood, and self-care
Mastering self-talk and how I filter out the negativity
How I’m growing my brand awareness and focusing on solo content
Highlights Include:
00:00 ..read more
Side Hustle Pro
1M ago
Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.
In this episode she shares:
The ways she stayed consistent in content creation, and why it paid off
How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
How she diversified her revenue streams to triple her incom ..read more
Side Hustle Pro
2M ago
This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:
Her vigorous passion and research that landed her on Shark Tank
Her secret sauce to having a rate of 78% repeat customers
How she won over 300K in investment capital and has a traject ..read more
Side Hustle Pro
2M ago
So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again!
In this episode I share:
The first side hustle I tried and why I quickly learned it wasn’t for me
How to find the entry point to break into your side hustle’s industry
How taking my time allowed to me prove the concept of my products
Five steps to getting your side hustle off the ground and more
Highlights include:
00:00 Intro
01:23 The value of side hustling
03:21 How to organize your ..read more