This week we’re diving into one of my favorite mantras: Done is better than perfect. I was inspired by my decision to relaunch my Master the Gram Challenge. It’s been years since I last did it, and I had to remind myself to push forward without overthinking. I’m breaking down how I got it off the ground and the lessons I’ve learned along the way.  In this episode I share: How to break out of the cycle of overthinking or perfectionism and take action Why clarity is key and how to make sure your audience knows what your product is, who it's for, and how it helps The step by step process o ..read more

We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit. In this episode I share the five areas of focus for starting or growing your business in 2025: Get clear on your main priority  Choose a channel to showcase your expertise Organize your content (y ..read more

Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegram In Just 5 Days, You’ll Learn How To: Attract the right people to build a community (not just followers) Create content that makes people want to buy from you Save time with simple automation an ..read more

This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies. Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.  In this episode she shares: How she went f ..read more

This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances. As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces. In this episode she shares: Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health&nbs ..read more

This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator.  In this episode she shares:  How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past Her transformative experience as an MBA candidate at The Wharton School at UPenn How sh ..read more

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families. In this episode she shares: The ways she stayed consistent in content creation, and why it paid off How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market How she diversified her revenue streams to triple her incom ..read more

This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build th ..read more

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship. In this episode Arsha shares: How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City  How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart ..read more

This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds.  Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing ..read more