400: How Germanee G Went From GAP Inc. to Celebrity Stylist
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2d ago
This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling.  In this episode she shares: How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm How to leverage opportunities like internships and a personal brand for business growth How diversifying her services, hiring a team, and seasonal planning led to scaling h ..read more
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399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1w ago
This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers. In this episode she shares: How she developed an exclusive retail deal with Home Depot What skills from her background in corporate America and MBA program she applied to being an entrepreneur  Her transition into scaling a product-based business into a multi-million dolla ..read more
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398: Creating a Niche As A Bridal Stylist w/ Selina Howard
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2w ago
Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.  In this episode she shares: How she went from working for free and building her network to booking celebrity clients How fostering strong relationships in the industry gave her the upper hand How she pioneered bridal styling and created her ..read more
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397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
3w ago
This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others. DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business. In this episode DeNeitra shares: How she made her first custom mail ..read more
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396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator.  In this episode she shares:  How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past Her transformative experience as an MBA candidate at The Wharton School at UPenn How sh ..read more
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395: How To Make Art A Full-Time Career w/ Reyna Noriega
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker. In this episode she shares: How she determined she can pursue art as a viable career path  How staying consistent an ..read more
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394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.  In this episode she shares: How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families Her advice on keeping the faith and betting on yourself and your business every time How she got Beyoncé to rock an Anima Iris bag an ..read more
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393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.  In this episode she shares: How sh ..read more
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392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2M ago
This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey.  In this episode she shares about: How she turned her $1200 stimulus check into a $1M business  Using social media as her sole marketing platform to build a strong following and community  ..read more
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391: Behind The Scenes: I'm Testing A New Email Strategy In My Business
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2M ago
This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media.   In this episode I’m sharing: How to cultivate an email list of your own, and continuously grow it How to figure out the best content and offerings you can give your audience  How to automate emails, freebies, and paid products  Highlights Include: 1:22 The Value of an Email Lis ..read more
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