Sales copy is a great way to communicate with your customers, but it could leave them with lots of questions that you won’t get to answer. One of the best ways to overcome this issue is by learning to anticipate buyer concerns. Learn more about the three ways that you can do this! 1. Address Possible Objections When you make a claim that your product is the best, readers are going to wonder whether or not they can believe you. Maybe they’ll wonder why they should pay more for your services than a competitor who could do the work for slightly less money. Be prepared to resolve these issues by d ..read more

What is a business proposal? So, let’s say you’re out in the business world and you are a shaker and a mover. You’ve landed a job as the director of sales for a huge landscaping company and you’re making contacts all over the place. One night, you’re attending a fancy-shmancy fundraiser for the Humane Society. Lo and behold, you find yourself sitting at the table with the Mayor of the city. He tells you they are planning on building a new park and need to find a good, affordable landscaper. You say, “Hey, I do landscaping!” The Mayor says, “Great! Send me a business proposal.” Then, as you’re ..read more

Communicating with customers on a regular basis is a great way to keep your business on their mind. As you regularly write to your customers, you need to come up with interesting topics that they’ll want to read about. But how? Check out these 10 brainstorming ideas for writing that you can try today. (Keep in mind that these brainstorming ideas for writing use examples for blogs or business copy, but can be applied to any type of writing!) Mind Map Mind mapping is a great way to see the relationships between ideas. For mind mapping, you need to write out the ideas you generate into a map, wit ..read more

When applying for certain jobs, you may be required to include a supporting statement. This is a part of a resume that allows you to expand on your qualifications, experiences, and skills. It allows you to sell yourself to potential employers, so it’s important to know how to write a supporting statement that’s polished. Follow these five steps to help you craft a solid supporting statement to include with your resume. Review the Job Description Start by reviewing the job description. It might help to print out a copy that you can write on. Then, highlight keywords related to the role and skil ..read more

Sometimes, the best way to reach your customers is through a sales letter. But, how do you write one that will engage your customers and persuade them to do business with you? Follow these six steps to learn how to write a sales letter that will be effective! Personalize the Letter Readers don’t want to read spam. If you don’t find ways to personalize your sales letter, your customers will think it’s spam and will discount it. To prevent this, start with a salutation with your customer’s name, such as “Dear Mr. John Doe” or “Dear Mr. Doe”. If you don’t know the customer’s name, find other ways ..read more

There are lots of benefits to using business plan templates when writing your business plan for investors and lenders. A template helps you organize your thoughts, while also providing a guideline to help you know what to write. This includes an executive summary, company description, products/services description, marketing plan, operational plan, management and organization details, startup expenses, and a financial plan. Business plan templates ensure you don’t forget any steps, and can also act as a business road map for the first few years after starting your company. So, where can you fi ..read more

If “send follow up email to client” is at the top of your to-do list, this blog post is for you. There are many reasons that you may want to write a follow up email to a client. In today’s blog, we are going to cover some basic rules about follow up emails, the top three reasons you would send a follow up email to a client, and what to include in your email. Two General Rules About a Follow Up Email to Clients First, all of your should be concise and to the point. Your client may get hundreds of emails every day. The last thing you want to do is suck up an inordinate amount of their time with ..read more

If you’re here, kudos to you for having a desire to be a good writer! Today, I’m going to answer the question, “What is professional writing?” This is one skill that is extremely valuable in today’s world of ever-shrinking attention spans – and it is a skill that will definitely help you stand out from the crowd when trying to land a job. Photo by Hannah Olinger What is Professional Writing? Professional writing is writing for some sort of reward (like lots of money). OK, that’s it. That’s all there is to it. I’m joking! There’s a lot more to being a professional writer than that. Profession ..read more

In the competitive world of business, sometimes the small things are what win the day. Sending a follow up email after meeting with a client is one of those small things that can lead to something larger. The simple courtesy of saying “thank you” to a client or potential client will put you in a great professional light. When writing your follow up email after meeting, be short and concise. However, you should also include some basic components to make the email effective. Photo by rawpixel Say Thank You Start off your email with a simple “thank you.” Reference any particulars that you are t ..read more

Jargon refers to words or phrases used by a particular group that may be difficult for others to understand. In your business, you may have lots of jargon that you use on a regular basis. However, if you’re writing to customers, it’s important to avoid jargon. Try using these four tips to help you do this: 1. Know Your Audience Think about the recipients of your writing. What do you know about them? How familiar are they with your industry and the particular topic? What words would they know? Try to find ways to make your writing understandable and relatable to your audience. 2. Define Terms A ..read more