Rachael Layton | Business Writing Blog
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Posts about Business Writing Blog written by Rachael Layton. Brisbane-based writer working with small and medium businesses to improve their business communication such as websites, marketing materials and blogs.
Rachael Layton | Business Writing Blog
2y ago
Ask any successful business person, athlete or actor how they reached the top and they’ll invariably talk about goal setting. Set a goal, outline a plan, follow that plan and your dream will become a reality. While I’m not against setting goals, I do think it’s an oversimplification to suggest that whatever we aspire to
The post Is goal setting over-rated? appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
Have you ever expressed your apprehension about speaking in front of an audience only to be given the advice of picturing everyone in their underwear? Don’t do this. It’ll put you off what you’re trying to say and may lead to a fit of the giggles. Both responses will make you look unprofessional or a
The post Three tips for presenting to a group appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
Is it important to know how many children a professional woman has or whether she is in a relationship? Judging by the profiles of speakers at an upcoming real estate conference, this information seems to be relevant, although only for the female presenters. The event is billed as Australia’s largest real estate conference and features
The post Why are we still defining women by how many children they have? appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
One of the top complaints in any organisation is the number of emails people receive every day. It is closely followed by: ‘why can’t people clean up after themselves in the kitchen’. But that’s a subject for another day. So, if you don’t want to cause email rage, here are three things not to do:
The post Three tips to avoid email rage appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
A company’s website is one of its most important marketing tools. When prospective clients and customers are researching a product or service they invariably visit the company’s website. Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job. Yet many business websites are a poor reflection
The post Don’t make these five website mistakes appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
While many people dream of working from home for the flexibility and freedom it provides, one of the biggest advantages I’ve discovered is that it leads to increased productivity. Cutting out the commute When I do have to go into an office, my commuting time there and back can take more than two hours. While
The post Want to improve your productivity? Work from home appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication. Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people. While developing a plan doesn’t guarantee success, it does allow you
The post How to write a communication plan appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
Awards
Business Awards
Writing
Award submissions
The post Tips for writing successful awards’ submissions appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
Writing Well: Tips to help you to improve your writing Why do People keep Overcapitalising words that Don’t require capital Lettters? As the first sentence demonstrates, it’s hard to read text when random words are capitalised. Why then do so many people use capital letters incorrectly? Often people will use a capital letter for a
The post Quit overusing capital letters appeared first on Inspired to Change ..read more
Rachael Layton | Business Writing Blog
2y ago
Writing Well: Tips to help you to improve your writing I was recently impressed with my seven-year-old nephew’s message in a family birthday card. While his writing was very neat and his message cute, it was his grasp of the correct use of an apostrophe that was impressive. It was a simple message: “Hazza’s wishing
The post Apostrophes – Why is it so difficult to know how to use these little squiggles? appeared first on Inspired to Change ..read more