Content is King. It is the key to good marketing. So good writing is essential to the success of your business. But it’s not just about good grammar, word choice and typo-free text. You need to connect with your audience through your unique business voice, a quality that makes your marketing materials and social media… The post Write to be Heard. Put your Money where your Voice is. appeared first on ATW - All Things Writing, LLC ..read more

Words are the stuff that content is made of. Word choice, whether you’re writing a blog or preparing a presentation you’ll be delivering to your morning business networking group, matters, a lot. Precise selection of the key words you use – nouns, adjectives, verbs, adverbs – determine the impact you have on your audience. Your… The post Are Your Words Mincing Your Business? appeared first on ATW - All Things Writing, LLC ..read more

Let’s be honest. A lot of business marketing content is lackluster. It feels like anyone could have written it. If your content lacks voice, it’s because it lacks your voice. But writing a catchy title is not going to help you grow your audience. What you need is to boost the content that follows the… The post Is Your Marketing Content Meh? Spice it up with a creative spark! appeared first on ATW - All Things Writing, LLC ..read more

Bad writing costs businesses billions. Badly written business plans, proposals, emails, social media posts, and other written types of communication is at the heart of business failure. It wastes time, effort and money and negatively affects your business reputation, brand and presence. In other words, bad writing puts a drag on your business and saps… The post Stop Your Business from Bleeding – Use Creative Writing Skills! appeared first on ATW - All Things Writing, LLC ..read more

Your creative business writing quotient matters for the success of your business. In business, it’s very common to hear that “it’s not personal” or “dream big but keep it real”. The truth is that business is human, and there is nothing more human than dreaming big and being creative about making that dream real.  One… The post Put Some Passion into the Bones of your Business – Creative Business Writing appeared first on ATW - All Things Writing, LLC ..read more

Good communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your… The post Add Pizazz to Your Biz Communication appeared first on ATW - All Things Writing, LLC ..read more

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent… The post Just for Fun: Saturday Morning Advice from Writers appeared first on ATW - All Things Writing, LLC ..read more

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include… The post Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook appeared first on ATW - All Things Writing, LLC ..read more

We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think. The Basis of eBooks What… The post Why Your Business Needs an eBook and How to Get One Published appeared first on ATW - All Things Writing, LLC ..read more

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone… The post Setting the ‘Write’ Tone in Business Communications appeared first on ATW - All Things Writing, LLC ..read more