Practical Ecommerce » Marketing
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Practical Ecommerce was founded in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, the U.S. Its mission is to provide down-to-earth articles and commentary to help eCommerce businesses. Ecommerce marketing strategies and news to help you succeed online.
Practical Ecommerce » Marketing
1w ago
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
The post How to Track ROI from Content Marketing appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
2w ago
An ad's postion on the search results page is less important than its prominence, per Google.
The post Google Ad Updates Reflect New SERPs appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
2w ago
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
The post AI Apps for Social Media Images, Videos, Infographics appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
3w ago
Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.
The post Charts: TikTok in the U.S. appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
3w ago
Email marketing works best when combined with meaningful editorial.
The post A Better Ecommerce Newsletter appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
1M ago
First-party data remains an underutilized marketing asset of ecommerce companies.
The post Top Ecommerce Ad Segments appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
1M ago
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
The post AI Can Kill Content Marketing appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
1M ago
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
The post Second-party Data Could Unlock Ad Targeting appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
1M ago
Google's AI detects seachers' intent, lessening the need for keyword bidding.
The post Optimizing Google Ads without Keywords appeared first on Practical Ecommerce ..read more
Practical Ecommerce » Marketing
1M ago
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.
The post Directness Wins in Advertising appeared first on Practical Ecommerce ..read more