Google Ad Manager Launches Programmatic Email Ads
Practical Ecommerce » Marketing
by Armando Roggio
3d ago
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies. The post Google Ad Manager Launches Programmatic Email Ads appeared first on Practical Ecommerce ..read more
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Google Ad Updates from Marketing Live 2024
Practical Ecommerce » Marketing
by Matthew Umbro
1w ago
Google announced over 30 new advertising features at this year's event. Here are the most impactful for merchants. The post Google Ad Updates from Marketing Live 2024 appeared first on Practical Ecommerce ..read more
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Q&A: Joe Pulizzi, Content Entrepreneur
Practical Ecommerce » Marketing
by Jean Gazis
1w ago
Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros. The post Q&A: Joe Pulizzi, Content Entrepreneur appeared first on Practical Ecommerce ..read more
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AI Search, Cookieless Ads Boost Content Marketing
Practical Ecommerce » Marketing
by Armando Roggio
2w ago
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. The post AI Search, Cookieless Ads Boost Content Marketing appeared first on Practical Ecommerce ..read more
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12 Tools for Generating Hashtags
Practical Ecommerce » Marketing
by Sig Ueland
2w ago
Need more from social media campaigns? Try high-performing hashtags. The post 12 Tools for Generating Hashtags appeared first on Practical Ecommerce ..read more
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Lessons from John Deere’s ‘The Furrow’
Practical Ecommerce » Marketing
by Armando Roggio
3w ago
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed. The post Lessons from John Deere’s ‘The Furrow’ appeared first on Practical Ecommerce ..read more
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The Best Email Marketing Tells a Story
Practical Ecommerce » Marketing
by Eric Bandholz
3w ago
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce ..read more
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4 Google Ads Scripts to Free Up Time
Practical Ecommerce » Marketing
by Matthew Umbro
1M ago
Automating mundane tasks frees up time for account strategy and critical optimizations. The post 4 Google Ads Scripts to Free Up Time appeared first on Practical Ecommerce ..read more
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Google’s Cookie Delay Reveals Industry Fears
Practical Ecommerce » Marketing
by Armando Roggio
1M ago
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear. The post Google’s Cookie Delay Reveals Industry Fears appeared first on Practical Ecommerce ..read more
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Robert Cialdini on Social Commerce
Practical Ecommerce » Marketing
by Charles Nicholls
1M ago
The author of "Influence" sees big changes in how consumers decide what to purchase. The post Robert Cialdini on Social Commerce appeared first on Practical Ecommerce ..read more
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