Nearly 50% of the customers don’t go past page #1 on Amazon. If you’re not there, you’re nowhere. Without placement on this coveted and limited digital shelf, you’re risking visibility and sales velocity in the marketplace. There are two marketing strategies widely used by sellers to rank higher on the SERPs: Amazon SEO & Amazon PPC. Not sure what’s right for your Amazon business? In this article, we’ll break them both down, provide insights into their pros and cons, highlight how they complement each other to drive sales and show the imperative of including both PPC and SEO in your rankin ..read more

Amazon’s nearly infinite product catalog is one of the reasons why buyers keep coming back, but this also makes it difficult for the brands to cut through the noise and stand out from the crowd. To ensure your products reach as many shoppers as possible, they need to rank higher in SERPs. Amazon is notoriously tight-lipped about how it ranks the products and how the A9 algorithm works, but there are some consistent rules and best practices that never fail. #1: Increase sales to rank higher Sellers think A9 is highly complicated, but it’s actually pretty simple. Nothing can move a ranking need ..read more

You’ve heard about SEO. You’re convinced it has tremendous benefits. You know it works well for all kinds of businesses. What you probably wonder is whether your business needs it or not. We are 100% sure your site needs SEO. No matter what business you are in, if you have a website, you need SEO. It’s a necessity – just like your body needs water to survive, your business needs SEO to survive & thrive. Many businesses spend a fortune building a “state-of-the-art” website and want SEO as the “cherry on the top”. That’s not how things work. These days everyone “Googles it”. If you’re not th ..read more

You’ve heard about SEO. You’re convinced it has tremendous benefits. You know it works well for all kinds of businesses. What you probably wonder is whether your business needs it or not. We are 100% sure your site needs SEO. No matter what business you are in, if you have a website, you need SEO. The post 7 Reasons Why Your Website Need SEO appeared first on estorefactory ..read more

For some of us, the first half of 2020 was the most profitable in history, for some depressing and for most frustrating. No matter in which situation you were in, two months from now would be completely different. Being an Amazon seller, getting perplexed isn’t an option; you need to be prepared for what may come. And so this is the time you should forget about what happened and focus on what you can do to make everything right for your Amazon store. The post Prep Your Amazon Store For Q3 & Q4; The Upcoming Good Times appeared first on estorefactory ..read more

Amazon is a search engine and search engines function on keywords. No keywords, no ranking. Forgetting an important keyword is like forgetting your wallet in the restaurant: in short, you are losing money. Because if you are not adding essential keywords in your listing, then your product won’t be found via search. The catch here is that you are not going to find the list of best keywords at one place. The key here is to conduct old-fashioned multi source keyword research. The post 10 Genius Amazon Keyword Research Techniques For Better Ranking appeared first on estorefactory ..read more

Since the outbreak of COVID-19, the world has turned upside down. The massive shifts in the supply channels and the paradigm shift in customer behavior have left brands thinking as to what their next move should be. One of their biggest concerns is what they should do with their advertising campaigns not only for the coming few weeks but for the remainder of 2020. Sadly, there is no blanket strategy for this, but that doesn’t mean you should completely ignore your advertising efforts. The post Tips To Corona-proof Your Amazon Advertising Campaigns appeared first on estorefactory ..read more

There is no denying to the fact that Amazon is an uber-competitive marketplace. There is competition at every point. Competition to rank on the first page, the competition to be seen more, competition for price, competition for better images. It can be difficult for small sellers to survive, forget the thriving part. However, one of the ways sellers use to reach a broader spectrum of audience is through Amazon Sponsored Ads or PPC. The post Amazon Demotes Organic Results; Gives Better Positions To Paid Products. What’s The Catch? appeared first on estorefactory ..read more

More traffic and more sales, gosh, that’s every online retailer’s dream. But not every retailer can live this dream. You spent years choosing a great product catalog and you built a website that’s just wow. The easy part is over. Phew! Now all you need to do is drive traffic because, without traffic, your website will be like the sound of one hand clapping (in short, nothing). But this is easier said than done. How do you begin? With so many ways available, how can we identify which one’s right for you and which one’s not. The post 10 Proven (And Free) Ways To Increase Traffic On Your Website ..read more

Being a site solely dedicated to buying products and where shopper clearly expresses their buying intention, Amazon has access to almost accurate purchase intent data, which is unparalleled in quality and reach. It is a no-brainer as to why Amazon Advertising platform attracts massive brands and advertisers. The post Amazon DSP: Everything From Basics To The New (March 2019) Updates appeared first on estorefactory ..read more