5 actionable tips for increasing ecommerce organic traffic
Improve My Search Ranking » E-commerce
by Naim
2y ago
Most ecommerce businesses across the world are struggling because of the COVID-19 outbreak and the behavioral change in their potential customers. A large majority of ecommerce businesses usually rely on paid search ads, and very few ecommerce businesses make a concentrated effort for search engine optimisation and higher rankings in the SERPs. They buy impressions and clicks for the keywords they believe would benefit them the most.  However, since the COVID-19 outbreak, the PPC industry has taken a massive hit. The total number of Google Search Ad clicks in the US (and in the entire wo ..read more
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Content quality vs. quantity? Google’s John Mueller shares advice
Improve My Search Ranking » E-commerce
by Howard
2y ago
All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry. Content marketing is no different. You can only produce so much content with the resources (time and money) you have, which leads to an important debate, i.e., Should you create fewer but stronger pages (that target a bunch of related keywords), or should you create lots of pages (different pages for different keyword variations) and cover as much ground as possible? Someone recently asked the same question to Google’s John Mueller: “I h ..read more
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Google shares tips on how to improve search visibility for product pages
Improve My Search Ranking » E-commerce
by Howard
3y ago
Ranking product pages can be a bit different than ranking long-form informative blog posts.  Not everyone finds instant success with ranking high-value product pages. In a recent SEO Office Hours session, a person who has been unsuccessfully working on product pages, asked Google’s John Mueller what he could do better. The SEO mentioned that they have been doing SEO for an e-commerce website that has 30-40 products in total. They have been spending time on “regular back-linking process, on-page SEO, and structured data.” According to them, their efforts on the company blog have yielded re ..read more
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5 tips for minimising the cart abandonment rate
Improve My Search Ranking » E-commerce
by Naim
4y ago
Shopping cart abandonment is a big issue for online e-commerce stores of all sizes — big or small. According to stats, shopping cart abandonment accounts for $18 billion in lost revenue every year. In this blog post, we are going to share five tips for minimising the cart abandonment rate on your website, increase revenue, and improve your return on ad spend (ROAS) and return on investment (ROI). 1. Establish trust One of the biggest problems online e-commerce stores face is the lack of trust by potential consumers. In this day and age, privacy and protection of data are major concerns. Data g ..read more
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Google to make listing products on its shopping service free
Improve My Search Ranking » E-commerce
by Samwise Diamond
4y ago
With the rising popularity of e-commerce, Google has decided to make an unprecedented move and offer free product listings in the SERPs. This news comes amidst the growing threats to businesses and people across the world because of the COVID-19 global pandemic. In the announcement blog post, Google acknowledged the growing dependency of people on digital commerce and the challenges businesses are facing worldwide. “With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also ..read more
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Google Chrome to block “annoying” and “intrusive” video ads
Improve My Search Ranking » E-commerce
by Naim
4y ago
In an attempt to improve user experience, Google Chrome will block “annoying” and “intrusive” video ads. These “video ads” are the ones that run before and during video playback. How do we define “annoying” and “intrusive” ads? It is important to remember that Google blocks advertisements in Google Chrome that are considered to be particularly disruptive by the Coalition for Better Ads.  The standards for disruptive ads were recently updated by the Coalition to include ads showing before and within videos. So that’s the type of advertisement that Google Chrome will now be blocked. A research ..read more
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Technical SEO: How to fix e-commerce websites
Improve My Search Ranking » E-commerce
by Samwise Diamond
5y ago
E-commerce is one of the fastest-growing aspects of the online marketing world. It gives an easy entry to smaller entrepreneurs and businessmen. However, the competition is getting tough, and you need every tool in the box to succeed. Facing barriers in the form of small technical SEO issues shouldn’t be a challenge you face. To help you succeed, here are 6 tips on how to do technical SEO on e-commerce websites.   1. Unique title tag and meta descriptions Creating unique title tags and meta descriptions can be a challenge for e-commerce website owners. Many product pages can be too similar to ..read more
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Google users can now shop directly from Search, Images, and YouTube
Improve My Search Ranking » E-commerce
by Naim
5y ago
During the Google Marketing Live summit, the company shared its plans for expanding the shopping experience for users. Now, Google users will be able to add items to a universal shopping cart from several services that Google offers. These services include Google Search, Google Images, and YouTube. Here is what Google said: “This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly ..read more
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How to optimise and create a high-converting product page
Improve My Search Ranking » E-commerce
by Samwise Diamond
5y ago
Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales. But how do you optimise for a higher conversion rate as well as better search engine rankings? Here are a few tips.  1. Optimise product descriptions The first step to making a high-converting and search-engine friendly product page is to utilise and optimise every bit of text on the web page. First, you will have to find a way to grab your reader’s attention and hold it until the very end of the page. That is not an easy task, es ..read more
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Microsoft 2019 Voice Report reveals interesting future of voice search
Improve My Search Ranking » E-commerce
by Samwise Diamond
5y ago
Voice search has been a buzzword in the tech as well as the search engine optimisation world for quite some time now. With the mass introduction of smartphones, tablets, and now AI-assisted voice-assistants, such as Alexa and Google Home, voice search seems to be on the rise. A recent study by Microsoft reveals that most people are using voice search. The report analyzed the usage of digital assistants and smart speakers. Here are some other interesting stats from the report… 35 percent of people use voice search through a smart speaker. 72 percent of people use voice search through a persona ..read more
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