Philanthropy is always at the heart of every company, especially those on real estate, who, aside from helping people find the best homes, also take time to help their neighbors and be part of optimistic endeavors to make the world a better place. Each year, Keller Williams sets aside the second Thursday of May to step away from their businesses, don their KW gear, and go into the communities with three goals in mind: Renew, Energize, and Donate. They have coined the acronym as RED day, which is dedicated to setting the core of their company culture in motion, to help out in whatever way they ..read more

The DMD back office has been buzzing with positive noise lately. When the conversation is about social media, a lively wind blows into its windows when we start talking about recent shoots. There is no doubt when it comes to social media as a very effective tool of communication, not just on the front end, but on the backend as well. Speaking of positive encouragement, Max Slama’s photos on 928 Denali Street have been getting a lot of attention with comments like, “Incredible job, Max! Well done!!! Stunning photography for a stunning home. I encourage everyone to look through this shot.” And ..read more

In this day and age, real estate campaigns are a must in order to sell a home in the midst of a very competitive market more especially in Alaska where homes get sold fast at the best prices possible thanks to very compelling images mainly from real estate photography. But the job does not end with point, click, and publish. Much of the magic comes from post-production, thus making editing a significant factor in selling homes in 2022. More Than Spic and Span Images On the surface, you may just think that photo editing is just about making photos look their best through polishing to their utmo ..read more

Real Estate Photography may have the same compositional rules as other types of photography; landscapes, sports, or portraiture. They all have similarities when it comes to several technical aspects but real estate photography differs when it comes to scale and industry requirements. So, in order to get better in the craft, you will have to look more into composition. Every Picture Tells a Story Photography is a tool for communication. Each photo in a listing serves a purpose to communicate a relevant message to your intended audience. A photographer should have this in mind while clicking the ..read more

Real Estate Photography should not be taken lightly. It’s not something like leaving your home as is after the cleaners job is done. It entails a lot of preparation for the seller or the agent. Especially in Alaska where the competition is steep and sometimes, the weather could bring in some unexpected hitches. The final photos posted online or the one in the flyers are just the chosen few among heaps of trial and error, and rearrangement.  The charm of photos that we see on listing websites does not depend on the magic of post production and the ever-reliable eyes of the photographer to ..read more

Real Estate agents, whether they be newbloods or seasoned professionals who have already established a brand, are always on the lookout for what’s new in terms of sprucing up their listings in order to get ahead of the market. From perfect “on-brand” listing presentations to updated knowledge of the latest sales in their neighborhood, you have to take advantage of all the tools that are available to you in order to nail an appointment. No matter how good and detailed your listing presentations are, how they stand out in listing websites, or pick up mounds and mounds of interest from potential ..read more

To be honest, there is no definite answer to this question. Real estate photographers will depend on their clients’ expectation and the norm in the area when it comes to the number of images they will provide for a particular listing. Surely, we can round it up according to the marketing requirements and the time available for the shoot and post-production. Here are a few factors to consider when it comes to the marketing requirements. How Many Photos Do You Need to Take? This is an easy one. To be honest, a Real Estate Listing only needs one photo in order to be listed. But the key thing to k ..read more

These days, bare minimum is no longer enough when it comes to selling homes, either as an agent or as a casual seller. More importantly, if you are an agent, building a good reputation is essential to growing your brand. Therefore, you need to lead your clients on a delightful excursion and let them feel as though they have toured the entire house through the visuals you put out online, photos are no longer enough to get prospective buyers’ interest. There are homes that require the bare minimum. If the house has a great roof, beautiful aspects with enough space, which cost towards millions an ..read more

Real estate photography is no longer just a trend, but an essential part of every real estate campaign. Even if smartphones have come at par with professional gear with high megapixel lenses and apps, real estate agents and sellers still rely on professional photographers to provide them with high-quality images. Skills are a huge part of bringing home to their best light, photographers have the eye for the best angles to come up with the most dramatic compositions fit for the most beautiful houses on the market. Even if they aren’t, the average can still look very much competitive through pro ..read more

Believe it or not, in this time and age, a lot of agents and sellers still do not know about virtual staging. The option of keeping the room empty in order for it to be “edit-ready” might not be an option for those who grew up in traditional real estate marketing.  Although virtual staging might be new to some, for those who have been in the business too long and have kept up with the technology, virtual staging is as easy as pie. Some even say that professional skills are no longer required in order to shoot photos for virtual staging. But that is just the shooting part though, the edit ..read more