My Anxious Dog has announced the launch of new yellow space awareness lead slips. The lead slips feature bold yellow colouring embroidered with clear messaging that helps other dog owners immediately understand an individual dog’s specific needs. Messages like “In Training,” “Do Not Touch,” and “Keep Dogs Away” are just a few of the options ..read more

PIF member DoDotPet has announced new distribution listings, marking a significant milestone for the brand after a successful first year of trading. The full range is now available through veterinary wholesalers MWI and Covetrus, as well as Independent VetCare’s online store and participating veterinary clinics. DotDotPet range includes Multifit functional dog and cat treats featuring ..read more

Lupa, a London-based AI-native veterinary practice management platform, has announced that it has closed a $4m (£3.27m) seed funding round. The company has stated that it intends to use the money to expand and onboard more veterinary providers across the UK. The round included top investors such as Firstminute Capital, 2100 Ventures and Vento by ..read more

Beneo, manufacturers of functional ingredients, has introduced its low-glycaemic syrup BeneoCarb S for pet food applications, including semi-moist and moist products or snacks. Derived from sugar beet, this syrup offers producers a natural alternative to traditional ingredients such as glucose syrup or caramel. The group said pet owners are increasingly demanding healthier pet foods, with ..read more

The global market for pet probiotics is set to be worth up to $7.1bn (£6.3bn) by 2031, according to data from Nestle Purina. Alongside this, the data from Nestle Purina found that the market was worth $4.4bn (£3.6bn) in 2023. Pet probiotics are supplements containing live beneficial bacteria that promote gut health and overall well-being ..read more

Teams from VetPartners’ veterinary practices and associated animal healthcare businesses throughout the UK and Ireland ran marathons, climbed mountains, baked cakes and organised dog shows, pub quizzes and raffles to generate their best annual fundraising total. The events raised £172,146 during the year and VetPartners donated £154,844 through its charity fund that matches money raised ..read more

Boehringer Ingelheim has announced the launch of Frontpro, a new flea and tick treatment for dogs. Frontpro is the first flea and tick treatment available as a chewable tablet in the Over-The-Counter (OTC) market. The tablet is currently available through e-retailers including Pet Drugs Online and Animed, as well as through the Pets at Home ..read more

Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is known for its hand-picked ingredients ..read more

Over 70% of Brits are feeding their pets just one type of food daily according to data from Harringtons. Owners are worried about changing their pets’ diet in case it causes potential side effects or impacts their happiness, such as causing an upset stomach (24%). Despite these worries, over a third (38%) believe that their ..read more

The Barking Bakery has launched its new “I Woof You” dog treat range in celebration of Valentine’s Day. The range includes Woofins (dog-friendly muffins) to a Trio of Iced Cupcakes, I Woof You pet picture cake and even the Valentine’s Domuttz. Every treat made by The Barking Bakery is carefully crafted in the UK by ..read more