MarksMan Healthcare Communications
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MarksMan Healthcare Communications is a HEOR, Medical Writing, Scientific Outsourcing and Research Consulting committed in providing the highest level scientific evidence to optimise the value and health impact of medicines and health technologies.
MarksMan Healthcare Communications
2w ago
The healthcare landscape is rapidly evolving, and the classical approach to communication in medical affairs is no longer sufficient. Healthcare professionals (HCPs) today are bombarded with information across various touchpoints. […]
The post Omnichannel Strategy in Medical Affairs: The Key to Efficient HCP Engagement appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
2w ago
The field of medical affairs is witnessing notable changes, with an increasing focus on enhancing the patient experience. Traditionally, medical affairs focused primarily on scientific communication and product promotion to […]
The post Patient-Centric Medical Affairs: Empowering Healthcare through Patient Engagement appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
3w ago
The field of medical affairs is witnessing notable changes, with an increasing focus on enhancing the patient experience. Traditionally, medical affairs focused primarily on scientific communication and product promotion to […]
The post Patient-Centric Medical Affairs: Empowering Healthcare through Patient Engagement appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
1M ago
The pharmaceutical industry is amidst a profound transformation, driven by the rapid adoption of Artificial Intelligence (AI). Among its many applications, AI holds immense promise in optimizing market access, a […]
The post Transforming Pharma Market Access: The Rise of Artificial Intelligence appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
1M ago
Once relegated to the realm of science fiction, gene therapy has emerged as a powerful force with the potential to revolutionize medicine. By delivering healthy genes to correct underlying genetic […]
The post Access to Gene Therapies: The Evolving Landscape, Opportunities, and Challenges appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
2M ago
Health equity is a foundational principle within public health, envisioning a world where everyone, regardless of circumstance, has the opportunity to flourish and reach their full health potential. It goes […]
The post Health Equity: Defining, Measuring, and Advancing the Path Towards Inclusive Well-being appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
3M ago
Systematic literature reviews (SLRs) play a pivotal role in evidence-based decision-making by synthesizing existing research to guide scientific practice. The meticulous process of exhaustive literature searches in SLRs often employs […]
The post Deduplication of Records in Systematic Literature Reviews: Why and How? appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
3M ago
Systematic literature reviews (SLRs) play a pivotal role in evidence synthesis and informing healthcare decisions. One critical aspect of conducting an SLR is establishing a date range for the inclusion […]
The post Date Range Restriction in Systematic Reviews: Navigating the Why, How, and When appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
3M ago
For individuals grappling with rare diseases, finding effective treatment options can be an overwhelming challenge. The conventional pathways of drug development, tailored for larger patient cohorts, encounter numerous obstacles in […]
The post Innovation in Rare Disease Research through Integration of Real-World Evidence in HTA appeared first on Marksman Healthcare ..read more
MarksMan Healthcare Communications
3M ago
The healthcare landscape is undergoing a substantial transformation propelled by precision medicine. This change has necessitated Medical Affairs (MA) to pivot towards personalized healthcare, departing from the conventional product-centric approach. […]
The post The Role of Medical Affairs in Precision Medicine Advancements appeared first on Marksman Healthcare ..read more