Digital PR is an important part of a well-rounded growth marketing strategy. It helps broadcast your brand across third-party websites and can help you develop greater credibility with your target audience.  While online public relations is a powerful tool, you can’t engage in digital PR by simply flipping a switch or pressing a button. Often working with a reputable Digital PR agency is the best way to make the most of your outward-facing marketing efforts. Here are 10 of the top digital PR services to consider in 2024, along with some additional thoughts on how to vet them, other digita ..read more

  The goal of a startup team is to grow a company from nothing into a dominant force in its industry. While entrepreneurs are clearly invested in growth, that doesn’t mean they understand how to incorporate the concept into their digital marketing. Too often, a startup owner is only willing to invest in haphazard marketing activities. They neglect to create a solid startup marketing strategy early in their business’s life. The thing is, the startup phase is the ideal time to invest in long-term marketing. That’s right. It’s actually the best time to initiate a solid growth marketing strat ..read more

The world of SEO went through a lot of changes in 2023. Google rolled out its Helpful Content Update (HCU) and overhauled key elements of its search engine guidelines, such as its E-E-A-T criteria. AI was also a major factor as cheap, low-quality content became much more accessible. SEO underwent significant changes. But it didn’t become irrelevant. On the contrary, it remains a powerful promotional tool for small businesses, many of which are already dependent on search engines for steady traffic and visibility. As the business world adapts to the new changes, it’s important for smaller enter ..read more

A well-rounded marketing strategy requires a lot of moving parts, each of which must work cohesively and contribute to the success of the whole.  Digital PR enhances your credibility as a brand. Solid human-focused content reinforces your authority in the eyes of consumers. Social media personalizes your brand. But what about SEO marketing? How does search engine optimization improve your marketing efforts?  Let’s break it down. What Is the Goal of SEO? SEO is the process of optimizing your branded content online. This includes website pages, sales pages, guest posts, and most additi ..read more

Marketers love conversions. These are the moments when a consumer takes a desired action, whether that’s clicking on an ad, requesting a demo, or making a purchase. Your website conversion rate is a critical metric for success. A good conversion rate can help you boost search engine optimization, learn about the customer journey, increase revenue, and more. However, simply seeing your conversion stats isn’t enough. You need to have the skills, strategies, and tools to increase conversions, too. Here are a few tips to help you increase your website conversion rate on your website. 1. Define You ..read more

Even the best content marketing strategy will sputter if you don’t have a way to execute them at a high level. You want each piece of new content to fit into your strategy. At the same time, you want it to resonate with your target audience and help you reach specific goals. As you consider high-level things like content marketing objectives and the types of content marketing you’ll use to achieve them, you want to take the time to develop templates that turn theory into action. Let’s break down what a content strategy template is, why it’s so important, and how you can create one. What Is a C ..read more

KPI stands for “key performance indicator.” These are more than generic goals you aim for as a business. They are specific, targeted objectives with quantifiable value. Good KPIs are clearly associated with metrics that allow you to understand if and when you hit them. “Growing revenue by 6%” is a business goal. “Increasing sales conversions by 6% by the end of the quarter” is a KPI.  You can apply KPIs to any part of marketing — including content. But what do content marketing KPIs look like? Let’s break it down. What Are KPIs for Content Marketing? Businesses use KPIs to achieve specifi ..read more

A content-based objective is a KPI that relates to the content you use to promote your business. These benchmarks play a critical role in the creation, execution, and analysis of your larger content marketing strategy. Let’s run through what growth marketing goals are and why they’re important. From there, we’ll consider what these goals look like in the context of content and how you can integrate KPIs for content marketing into your larger content marketing strategy. Why Should You Set Goals for Your Content Marketing Strategy? Before considering content marketing objectives in greater ..read more

A content plan (or content marketing plan) is the way you plan on creating digital marketing assets for a larger content strategy and framework. It takes the wider concepts of your content plan and focuses them on specific tactics and actions you can take to turn concepts into reality. Every content plan is different. It should take into account existing marketing vision, current goals, and whatever digital content trends are popular at the moment. If you’re trying to come up with a content plan for 2024, you’ve come to the right place.  Let’s break down how to develop a killer content ma ..read more

As marketers develop their website content marketing strategy, it can be challenging to know what kind of content they should use. The issue isn’t coming up with enough ideas so much as choosing from the plethora of options available. As you flesh out your content marketing strategy, you want to consider all of the different forms of content out there. Only then can you effectively choose which ones fit into your marketing plans. Let’s take a look at the different types of content marketing available and how you can use them to reach your target audience, educate them, and ultimately encourage ..read more