Smart, strategic questions are at the heart of truly effective and engaging MSL-HCP interactions.  But figuring out how to craft those smart, strategic questions is a skill in and of itself.  Enter the SPICE HCP Engagement Framework. SPICE is an innovative question-development framework that enables MSLs to:  Craft targeted questions personalized to each HCP interaction Guide conversations so they reliably touch on key messages and data points Deepen HCP relationships  Download our guide to learn more about the SPICE HCP Engagement Framework — and access a customizable wo ..read more

Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices. Joining us today is Audrey Carnevale, Medical Communications Lead at Averitas Pharma. Audrey discusses the power of storytelling in medical communications and how it can create stronger connections and improve understanding. S ..read more

Are your medical communications strategies struggling to break through the noise and engage time-strapped HCPs?  In today’s complex and rapidly changing environment, Medical Affairs teams must be smarter and more strategic than ever. This includes:  Crafting compelling, shareable scientific stories  Ensuring field medical teams stay up to date on information and communication techniques Orchestrating insightful events that achieve an outsized impact Learn about the top 6 problems teams like yours predictably face — and how to ensure you move past them to achieve your know ..read more

Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices. Joining us today is Rebecca McCracken, a Senior Director of Global Scientific Communications and Publications. We discuss transforming medical communications and improving patient care. Rebecca highlights the importance of acc ..read more

Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices. Joining us today is Jennifer Ghith, Senior Director and Omnichannel Strategy and Innovations Lead at Pfizer. Tune in as we discuss the importance of omnichannel in the medical communications field. Jennifer shares her insights ..read more

Your Field Medical team works hard to develop and nurture a robust network of healthcare professionals, disseminate the latest scientific data and position your organization as a valued and trusted educational resource.  Yet something is amiss. Even with all their scientific expertise and professional connections, MSLs are consistently ranked among the least preferred sources of information for healthcare professionals.  The reason? Most MSL presentations are all science and no story. And without a compelling narrative to support it, even the most cutting-edge science falls flat.&nbs ..read more

Episode Summary Welcome to the Transforming Medical Communication podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate conversations that contribute to advancing effective medical communication practices. Joining us today is Linn Southall, Medical Communications Director at Novartis Gene Therapies, for an insightful conversation on medical communications. Join us as Linn shares her valuable insights and experiences in the field, highlightin ..read more

Until recently, publication extenders — or educational micro-content featuring a publication’s key data — were seen as innovative. But these quick-hit assets are no longer “nice to haves.” They are an essential part of any well-rounded medical communications and publication strategy. In the age of information overload, publication extenders serve as the crucial missing link between your publications and the healthcare providers (HCPs) you wish to engage. These small but mighty content pieces increase your reach and engagement by delivering top-line medical takeaways in the interactive, bi ..read more

Publication extenders help time-crunched healthcare professionals (HCPs) consume the latest scientific data in the bite-sized formats they prefer.  But to get the most value out of these indispensable assets, you need to be strategic about which publications to prioritize as you develop extenders. This weighted Publication Selection Matrix makes it easy to align around key publications and develop publication extenders that drive engagement.   The post Develop Strategic Publication Extenders With This Publication Selection Matrix appeared first on MedComms Experts ..read more

Publication extenders are an indispensable part of any well-rounded publications strategy — including those designed to support a new drug launch. Yet when it comes to mapping out development and dissemination, these short-form content assets are still all too often treated as an afterthought.  That’s a problem. After all, publication extenders play a key role in helping time-crunched healthcare professionals (HCPs) engage with the latest scientific data related to the new therapy you’re launching. But you can’t get the most value out of extenders if they aren’t carefully integrated into ..read more