Maintaining Campus Community Amid Crisis
Josie Ahlquist | Digital Leadership in Higher Education
by Giselle Cancio
2d ago
Another day, another crisis. And then another, and another. Is everything seriously on fire? In the U.S., with an upcoming election, growing global political unrest, and wavering public trust in higher ed, the push and pull of caring for your campus community – and constantly dealing with campus crises – has never been more demanding. Also, where does taking care of yourself fit in while you… Source ..read more
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Has College Become Uncool?
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
3w ago
Is college so 2017?Higher education has faced some serious challenges — especially regarding public perception and trust, and one could say we are up against a major consumer confidence crisis. Some campuses enjoy a steadfast enrollment cycle, while others are hardly holding on. To some families and students, the costs of getting a degree aren’t adding up, with many rethinking the traditional… Source ..read more
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Summer Social Media Manager Guide
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
1M ago
Summer’s here, but the pressure to deliver outstanding social media results isn’t taking a break. Whether you’re part of a team or a team of one, I want you to know you’re not in this alone. Social media is far from the days when I first became a strategist. Myspace, “The Facebook” and Instagram when it was only available on iPhones. We were lucky on college campuses to have one person in the… Source ..read more
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The Rise of the Higher Ed Partner: Reshaping Campuses from the Outside In
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
1M ago
As more higher education professionals pivot from traditional campus roles to join EdTech companies, consulting firms, and marketing agencies, or even to launch their own ventures in coaching, speaking and consulting, the landscape of influence in the industry is clearly shifting. These pioneers — innovators and disruptors — are not just changing their careers; they’re poised to reshape the… Source ..read more
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The Heartwork of Higher Ed Marketing and Communications
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
1M ago
In an era of rapid technological advancements, from the rise of TikTok to the advent of ChatGPT, keeping pace with marketing and communication trends can be exhausting. The complexities of the higher education landscape further amplify this challenge. But what if, instead of using social media solely as a marketing and comms tool, we harness its potential to create more meaningful connections… Source ..read more
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Real Talk Higher Ed: Steering Through Chaos with a Wellness Compass
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
2M ago
Let’s face it: April in higher education is pure chaos. Deadlines dance in our heads, inboxes are overflowing, back-to-back events are scheduled, student and community crises loom, and summer just can’t come quick enough.But what if, instead of just surviving through the academic year — we lean into this work with humanity intact? Join us for our inaugural Real Talk Higher Ed Series discussion… Source ..read more
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NextGen Higher Ed: 15 Women Shaping the Future of Marketing and Communications
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
3M ago
A new generation of women is poised to lead the charge in the ever-evolving landscape of higher education marketing and communications. This post spotlights 15 remarkable women who are the next wave of higher ed marketing and communications leaders. We sought out women in all pockets of marketing and communications at the director level and below. They bring diverse expertise and experiences… Source ..read more
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Is Student Affairs Ready for Influencer Marketing?
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
3M ago
Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok. Source ..read more
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Segmented, Scattered and Misunderstood
Josie Ahlquist | Digital Leadership in Higher Education
by Colleen Keith
4M ago
How would you describe the state of your division’s marketing and communications? Are strategies effective and consistently funded? Is staff centralized or dispersed? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present the national findings, highlighting impactful strategies that will help centralize… Source ..read more
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Chapman University’s Transformative Social Media Strategy in Residence Life
Josie Ahlquist | Digital Leadership in Higher Education
by Josie Ahlquist
4M ago
How can social media strategy make an impact on campus life? Social media platforms provide a vibrant space to share valuable content and ignite discussions that empower and educate — from academic support to life skills in higher education. An effective social media strategy is pivotal in fostering engagement, communication, and community building in various professional domains… Source ..read more
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