Another day, another crisis. And then another, and another. Is everything seriously on fire? In the U.S., with an upcoming election, growing global political unrest, and wavering public trust in higher ed, the push and pull of caring for your campus community – and constantly dealing with campus crises – has never been more demanding. Also, where does taking care of yourself fit in while you… Source ..read more

Is college so 2017?Higher education has faced some serious challenges — especially regarding public perception and trust, and one could say we are up against a major consumer confidence crisis. Some campuses enjoy a steadfast enrollment cycle, while others are hardly holding on. To some families and students, the costs of getting a degree aren’t adding up, with many rethinking the traditional… Source ..read more

Summer’s here, but the pressure to deliver outstanding social media results isn’t taking a break. Whether you’re part of a team or a team of one, I want you to know you’re not in this alone. Social media is far from the days when I first became a strategist. Myspace, “The Facebook” and Instagram when it was only available on iPhones. We were lucky on college campuses to have one person in the… Source ..read more

As more higher education professionals pivot from traditional campus roles to join EdTech companies, consulting firms, and marketing agencies, or even to launch their own ventures in coaching, speaking and consulting, the landscape of influence in the industry is clearly shifting. These pioneers — innovators and disruptors — are not just changing their careers; they’re poised to reshape the… Source ..read more

In an era of rapid technological advancements, from the rise of TikTok to the advent of ChatGPT, keeping pace with marketing and communication trends can be exhausting. The complexities of the higher education landscape further amplify this challenge. But what if, instead of using social media solely as a marketing and comms tool, we harness its potential to create more meaningful connections… Source ..read more

Let’s face it: April in higher education is pure chaos. Deadlines dance in our heads, inboxes are overflowing, back-to-back events are scheduled, student and community crises loom, and summer just can’t come quick enough.But what if, instead of just surviving through the academic year — we lean into this work with humanity intact? Join us for our inaugural Real Talk Higher Ed Series discussion… Source ..read more

A new generation of women is poised to lead the charge in the ever-evolving landscape of higher education marketing and communications. This post spotlights 15 remarkable women who are the next wave of higher ed marketing and communications leaders. We sought out women in all pockets of marketing and communications at the director level and below. They bring diverse expertise and experiences… Source ..read more

Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok. Source ..read more

How would you describe the state of your division’s marketing and communications? Are strategies effective and consistently funded? Is staff centralized or dispersed? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present the national findings, highlighting impactful strategies that will help centralize… Source ..read more

How can social media strategy make an impact on campus life? Social media platforms provide a vibrant space to share valuable content and ignite discussions that empower and educate — from academic support to life skills in higher education. An effective social media strategy is pivotal in fostering engagement, communication, and community building in various professional domains… Source ..read more