Reading Time: 5 minutes Higher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our growth as a reliable education marketing partner to schools and educational institutions of all kinds around the world. Join us as we revisit our past, celebrate our accomplishments, and spotlight upcoming developments with CEO and founder Philippe Taza.  Pioneering Digital Marketing in Education HEM is rooted in the idea of helping schools find new opportunities. It’s how the company started. In the early 2000s–when nobody knew w ..read more

Reading Time: 6 minutes Are you seeing a countdown when you log into your school’s Google Analytics? You’re not alone. In case you haven’t been able to keep tabs on the latest news, Google Analytics 3 (Universal Analytics) will stop measuring site traffic on July 1st, 2023. More likely than not, this is the analytics platform your school relies on for measuring KPIs and other important actions taken on your website by perspectives and applicants. The only solution Google offers to keep a pulse on your marketing channels is to migrate your efforts to the new Google Analytics 4 (GA4).  GA4 ..read more

To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable as 2021 would be an understatement. With so much uncertainty surrounding COVID-19, vaccines, world travel, and the economy, predicting what the landscape will look like in a month from now, let alone a year, is quite a challenge. Nonetheless, there are many notable new developments that schools interested in remaining at the cutting edge of marketing should be paying attention to, including new platforms, techniques, and wider industry trends. Here are just a few of the most intriguing ..read more

For many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether by taking a campus tour, scheduling an interview with an advisor, talking over their financing options, or finalizing application details, the physical presence of the student is often needed to make their enrollment official. Unfortunately, the realities of the COVID-19 crisis mean this simply isn’t possible for the foreseeable future. So how can schools continue to drive enrollments for their courses over the coming months? After hearing that many of our clients and fr ..read more

As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day, with many being forced to close, cancel classes, or move courses online. With so much uncertainty for both current and incoming students, not to mention your own staff, keeping them informed is essential at this difficult time. Unfortunately, communication is never easy, and becomes even more complicated during a crisis. With that in mind, we wanted to offer some guidance for connecting with your school’s online community throughout the COVID-19 outbreak. Ove ..read more

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing economies, growing middle classes, and student populations keen for better education and career opportunities than their homelands can currently offer. Too often, however, one the largest sending markets of international students is ignored: Europe. Every year, hundreds of thousands of European students travel abroad to seek university degrees, language education, short-term study opportuniti ..read more

Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo or video. While the specific features and layouts may differ slightly from social network to social network, the basic parameters of what most people post on sites like Facebook, Twitter, and LinkedIn have been broadly the same for several years now. But what if that were to change? What if it already has? Social media stories – essentially short slideshow reels that combine text, visuals, and graphics – have been growing in prominence for a few years now, originally introduced by Sna ..read more

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in both digital marketing and education. As it comes to a close, however, it is time to start looking forward, and 2019 is already shaping up to be a landmark year in digital marketing for schools, in which we could see the rise of emerging social media formats, exciting new features, and even brand-new platforms. Curious to learn more? Here are some of the biggest new developments to keep a ..read more

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the best higher ed holiday videos! This year has been one of the best yet for this festive higher ed tradition, with schools from all over stepping up to deliver some of the most creative, heartwarming and unusual holiday greetings we’ve seen in all our years making this list. So, with further adieu, here are some of the best holiday greeting videos produced by schools in 2018. 1. UNCG Bryan School Make a Great Higher Ed Holid ..read more

We’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST, entitled How HEM’s CRM & Marketing Automation Can Help Language School Recruitment. In just 30 minutes, this exclusive session will provide language schools with an introduction into how our customized Mautic CRM and Marketing Automation platform can be used to improve their lead management and digital marketing operations. We will also demonstrate the array of features on offer in our new, custom-built Application Portal, and how it can be combined with Mautic to create a convenient ..read more