Exclusive Offers for Exhibitors at ISTE 2024
MDR | The leading education expert
by MDR Marketing Team
1w ago
The MDR Education team is headed back to ISTE with the editors from our powerhouse media brand, We Are Teachers. With us, we’re bringing four exclusive offers for exhibitors. Simply fill out the form to the right and we’ll be in touch to schedule a 30-minute meeting to talk about your goals and find the right fit. Here’s what you can expect: We’ve been compiling education data for more than 50 years. It’s the best of the best. Get more data with these two exclusive offers while at ISTE: Sign-up for MDR’s Connected Data Cloud and receive 1,000 free data credits towards contacts. The best ..read more
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K-12 Market Highlights: AI, Acquisitions & Personnel Moves
MDR | The leading education expert
by MDR Marketing Team
1w ago
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves. Check out our K-12 market highlights! Here are the K-12 market highlights from another exciting year in the education market: Frontline Education announced Chris Tonas has joined the company’s executive team as Chief Technology Officer. Curriculum ..read more
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5 Reasons To Partner with We Are Teachers
MDR | The leading education expert
by MDR Marketing Team
1M ago
Take advantage of our record-breaking 71M pageviews for 2023. WeAreTeachers.com is a powerhouse media brand that 37M teachers visited last year. When you partner with We Are Teachers on your education campaigns, we’ll make sure you’re on teachers’ radars. We’ll help you reach K-12 teachers and specialists, along with principals and administrators. Our audience trusts the We Are Teachers brand and continues to come back for more. Reach our massive social audience. Across Facebook, Instagram, Pinterest, Twitter, LinkedIn, and TikTok, our social channels have a scope of nearly 4 million edu ..read more
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How to Market to School Librarians
MDR | The leading education expert
by MDR Marketing Team
1M ago
According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1  A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such as buying databases to be used school-wide or technology learning tools such circuitry kits or robots.2 The average library media center budget may be around $6,355, but school librarians are asked to weigh in on other school purc ..read more
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How Many Schools Are in the U.S.?
MDR | The leading education expert
by MDR Marketing Team
2M ago
If you’ve ever wondered how many schools there are in the U.S., read on! You’ll also learn school statistics like how many are private vs. public, the number of charter and magnet schools, the percentage of schools that fall under Title I, and much more. Here’s how the numbers break down. All the following data is according to the MDR Data Cloud as of February 2024. How many schools are there in the U.S.? All together, there are 115,171 schools in the United States. This includes all K-12 public and private schools, plus adult education and career/technical schools. With the current U.S ..read more
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5 Key Reasons Why Marketers Should Maintain a Clean Email List
MDR | The leading education expert
by Nikki Katz
2M ago
In the hectic landscape of educational marketing, where every email competes for attention, maintaining a pristine email list is not just a suggestion—it’s a necessity. A clean email list has a far-reaching impact beyond just your engagement metrics. Let’s dive into the what and why … 1. Targeted Messaging A clean email list allows you to deliver targeted messages to those educators who are genuinely interested in your products or services. By regularly updating and purging your email lists, you can ensure that your messages reach the right audience, resulting in higher engagement and convers ..read more
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AI Tools to Know in 2024
MDR | The leading education expert
by danielleb
2M ago
In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Use AI-enhanced search engines to improve accuracy and relevance. Use AI to optimize retargeting ads and increase sales. Use AI to automate complex design work. Use personalization engines to tailor results to individuals. Use AI-assisted social media management to grow your audience. Use writing assistants as your content co-pilots. Use chatbots and virtual assistants to automate interactions. Plus, we’ll take a closer look at how big brands like Coca-Cola ..read more
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What Your Email Open Rate is Telling You … and What it Isn’t!
MDR | The leading education expert
by MDR Marketing Team
2M ago
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and privacy policies, the open rate you see doesn’t fully reflect what’s happening today. Let’s dive in further (and even get ahead of additional changes coming next year.) How are Open Rates Determined? A quick refresher for those who need it … each email sent has ..read more
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Our Top Marketing Trends and Predictions for 2024
MDR | The leading education expert
by MDR Marketing Team
3M ago
How To Reach Educators, Our top marketing trends and predictions for 2024A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to stay ahead of. Gmail has new email requirements that everyone needs to follow. Are you ready? Email open rates are inaccurate. Do you know what to measure instead? Educational podcasts are a growing favorite ..read more
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6 K-12 Education Trends To Watch in 2024
MDR | The leading education expert
by MDR Marketing Team
3M ago
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Artificial intelligence (AI). While AI may, in fact, have been invented in the 1950s, 2023’s debut of ChatGPT and the other technologies that followed have made it the “next big thing” in education and beyond. Some in education are still grappling with how to handle the ethical is ..read more
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